rewire your brain, rewire your business

Rewire Your Brain

Rewire Your BusinessWednesday, July 31, 13

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

True Voice Mediawww.truevoicemedia.com

215.948.2012

@truevoicemedia

The Philadelphia Social Business Agency

Wednesday, July 31, 13

http://www.truevoicemedia.com



215.948.2012

@truevoicemedia


Jeff Gibbard

truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com

President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach

@jgibbard

jeffgibbard.com/g

[email protected]



Social BusinessTrue Voice Mediawww.truevoicemedia.com

215.948.2012

@truevoicemedia


StrategyPolicyTrainingListeningContent MarketingEngagement & Community ManagementPromotion & AdvertisingMeasurement & AnalyticsCollaborationCustomer Service



ResourcesSlides, Links and Tools Mentioned


215.948.2012

@truevoicemedia


truevoicemedia.com/notes





215.948.2012

@truevoicemedia



True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive InWednesday, July 31, 13

What IsSocial Media?


Is It This?Wednesday, July 31, 13

It’s Even

BIGGERWednesday, July 31, 13

Those Are Just PLATFORMS


For The Moment, Let’s Forget About PLATFORMS


This Is Our

WorldWednesday, July 31, 13

It’s Gotten

SmallerWednesday, July 31, 13

More Connected

It’s Gotten


It’s Gotten

FasterWednesday, July 31, 13

Is Right At Our Fingertips

Connection


Is Right At Our Fingertips

Information


It’s Part Of Our Everyday LivesWednesday, July 31, 13

It’s how we...★Communicate

★Complain

★Promote

★Seek Help

★Find Information

★Share Information


The Conversation

Needs To EvolveWednesday, July 31, 13

So Let’s Start

At The BeginningWednesday, July 31, 13

Prior To The Year 2000Wednesday, July 31, 13

A World With Gatekeepers


+

A World Without Gatekeepers


“The Amount Of Information Created By Humankind From The

Dawn Of Civilization Until 2003 Is About 5 Exabytes

Of Data...Wednesday, July 31, 13

...that Same Amount Of Information Is Created

Every Two Days In 2010, And The Pace Is

Increasing.”-Eric Schmidt,

Former CEO, GoogleWednesday, July 31, 13

Dawn of reco

rded human civiliz

ation

20032010

5 Exabytes of Data 5 Exabytes of Data


1995


2005


20051995


2013


anyone know a good cuban restaurant in Philadelphia?


If Your Customers Are Changing Their

Behavior Will Your Business

Change With Them?Wednesday, July 31, 13

It’s Time To

Rewire Your BrainWednesday, July 31, 13

You Need To Always Ask

Yourself 3 Questions


What Is Valuable To Our

Customers?


Where Do Our Customers

Spend Their Time Online?


Are WeListening

To Our Customers?


The 5 Components

Of Social MediaWednesday, July 31, 13

ListeningWednesday, July 31, 13

Are you listening?★People talking about your industry

★People talking about your brand

★People talking about your competitors

★People asking for information & answers


Are you listening?★People are sharing experiences

★People are writing opinions.

★People are creating videos.

★People are posting pictures.


Listening can lead to...★Improved Service Offering

★Improved Product Development

★Knowing Our Customers Better

★Relevant Content Creation


ContentWednesday, July 31, 13

Customers have problems you have solutions.


Give them a taste

Customers have problems you have solutions.


Your customers are motivated by incentives.


Dazzle with Fabulous Prizes

Your customers are motivated by incentives.


You have loyal customers that you want to be vocal.


Create Exclusive Offers

You have loyal customers that you want to be vocal.


Give them Social Proof

Your customers are motivated by status.


EngagementWednesday, July 31, 13

Thank You.



215.948.2012

@truevoicemedia


Jeff Gibbard

truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com

President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach

@jgibbard

jeffgibbard.com/g

[email protected]
