rewire your brain, rewire your business
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This presentation is intended to give a firm foundation about how social media is impacting our world and our businesses. Instead of a how-to guide, this presentation provides a framework to find the answers that are relevant to YOUR business.TRANSCRIPT
Rewire Your Brain
Rewire Your BusinessWednesday, July 31, 13
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Wednesday, July 31, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Jeff Gibbard
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
jeffgibbard.com/g
Wednesday, July 31, 13
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Social BusinessTrue Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
StrategyPolicyTrainingListeningContent MarketingEngagement & Community ManagementPromotion & AdvertisingMeasurement & AnalyticsCollaborationCustomer Service
Wednesday, July 31, 13
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
ResourcesSlides, Links and Tools Mentioned
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
truevoicemedia.com/notes
Wednesday, July 31, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Wednesday, July 31, 13
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive InWednesday, July 31, 13
What IsSocial Media?
Wednesday, July 31, 13
Is It This?Wednesday, July 31, 13
Is It This?Wednesday, July 31, 13
It’s Even
BIGGERWednesday, July 31, 13
Those Are Just PLATFORMS
Wednesday, July 31, 13
For The Moment, Let’s Forget About PLATFORMS
Wednesday, July 31, 13
This Is Our
WorldWednesday, July 31, 13
It’s Gotten
SmallerWednesday, July 31, 13
More Connected
It’s Gotten
Wednesday, July 31, 13
It’s Gotten
FasterWednesday, July 31, 13
Is Right At Our Fingertips
Connection
Wednesday, July 31, 13
Is Right At Our Fingertips
Information
Wednesday, July 31, 13
It’s Part Of Our Everyday LivesWednesday, July 31, 13
It’s how we...★Communicate
★Complain
★Promote
★Seek Help
★Find Information
★Share Information
Wednesday, July 31, 13
The Conversation
Needs To EvolveWednesday, July 31, 13
So Let’s Start
At The BeginningWednesday, July 31, 13
Prior To The Year 2000Wednesday, July 31, 13
A World With Gatekeepers
Wednesday, July 31, 13
+
A World Without Gatekeepers
Wednesday, July 31, 13
“The Amount Of Information Created By Humankind From The
Dawn Of Civilization Until 2003 Is About 5 Exabytes
Of Data...Wednesday, July 31, 13
...that Same Amount Of Information Is Created
Every Two Days In 2010, And The Pace Is
Increasing.”-Eric Schmidt,
Former CEO, GoogleWednesday, July 31, 13
Dawn of reco
rded human civiliz
ation
20032010
5 Exabytes of Data 5 Exabytes of Data
Wednesday, July 31, 13
Wednesday, July 31, 13
1995
Wednesday, July 31, 13
Wednesday, July 31, 13
2005
Wednesday, July 31, 13
Wednesday, July 31, 13
20051995
Wednesday, July 31, 13
2013
Wednesday, July 31, 13
Wednesday, July 31, 13
anyone know a good cuban restaurant in Philadelphia?
Wednesday, July 31, 13
If Your Customers Are Changing Their
Behavior Will Your Business
Change With Them?Wednesday, July 31, 13
It’s Time To
Rewire Your BrainWednesday, July 31, 13
You Need To Always Ask
Yourself 3 Questions
Wednesday, July 31, 13
What Is Valuable To Our
Customers?
Wednesday, July 31, 13
Where Do Our Customers
Spend Their Time Online?
Wednesday, July 31, 13
Are WeListening
To Our Customers?
Wednesday, July 31, 13
The 5 Components
Of Social MediaWednesday, July 31, 13
ListeningWednesday, July 31, 13
Are you listening?★People talking about your industry
★People talking about your brand
★People talking about your competitors
★People asking for information & answers
Wednesday, July 31, 13
Are you listening?★People are sharing experiences
★People are writing opinions.
★People are creating videos.
★People are posting pictures.
Wednesday, July 31, 13
Wednesday, July 31, 13
Wednesday, July 31, 13
Wednesday, July 31, 13
Listening can lead to...★Improved Service Offering
★Improved Product Development
★Knowing Our Customers Better
★Relevant Content Creation
Wednesday, July 31, 13
ContentWednesday, July 31, 13
Customers have problems you have solutions.
Wednesday, July 31, 13
Give them a taste
Customers have problems you have solutions.
Wednesday, July 31, 13
Your customers are motivated by incentives.
Wednesday, July 31, 13
Dazzle with Fabulous Prizes
Your customers are motivated by incentives.
Wednesday, July 31, 13
You have loyal customers that you want to be vocal.
Wednesday, July 31, 13
Create Exclusive Offers
You have loyal customers that you want to be vocal.
Wednesday, July 31, 13
Give them Social Proof
Your customers are motivated by status.
Wednesday, July 31, 13
EngagementWednesday, July 31, 13
Thank You.
Wednesday, July 31, 13
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Jeff Gibbard
truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
President & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
jeffgibbard.com/g
Wednesday, July 31, 13