rf.ag || russian format digital agency - rtb & programmatic - short presentation

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  • GeoFORMAT 7 -

  • 1. D.M.P. (Data Management Platform GeoFORMAT)

    2. 10 .. 5 D.M.P.+5 D.E. (Data Exchange)

    3.

    4. 20 S.S.P. ( )

    5.

    6. .. ..

    7. 7% CTR ( )

    -

  • -

    :GeoFORMAT 7

    ..

    ...

    :

    D.M.P. / .. ;

    oocies / ;

    D.E. / .. ;

    / ;

    / ;

    History of every IP - surng / ;

    .. ..

    :

    / ;

    / ;

    / ;

    / |;

    - / , , ...; / , ;

    :

    ;

    / ;

    ;

    / ;

    ;

    ..

    :

    D.M.P. / .. ;

    D.E. / ..

    S.S.P. / ;

    / ;

    / & ; , , ;

    Re-Targetin | .. , ;

    Look a Like | , - .., , / .

  • INTERNET .. , 2, B2B

    . . . .

    1 1

    - 1 1

    1 1

    1

    1

    1

    1

    1

    , 1

    1

    3 10

    -

  • .. - , .. - , - , , , , .

    RTB

    GeoFORMAT

    . .

    1 1 1

    COOKIES 1 1 1 1 1 1 1

    1

    1

    1 1 3 1 1 5

    -

  • . . .. . , , .

    RTB

    GeoFORMAT

    . .

    -

    1 1 1 1

    - 1 1 1

    WAP -

    1 1

    -

    1 1

    -

    1 1 1 1 1 1

    - 3( )

    1

    - 1

    2 1 2 2 5 7

    -

  • .. , : - , , ;- ;- , ; - ;- ... ;- .

    RTB

    GeoFORMAT

    . .

    - 1 1 1 1

    - 1 1 1 1 1

    - / 1

    - 1 1 1

    - 1 1 1 1

    - 1 1 1 1 1 1

    -

    1 1

    -

    1

    - 3

    1

    - 1

    3 4 6 3 2 10

    -

  • RTB

    GeoFORMAT

    . .

    1 1 3 1 1 5 3 4 6 3 2 10 2 1 2 2 5 7

    . . . . 10

    6 6 11 6 8 32

    -

    GeoFORMAT

    1. - 17% 34%;

    2. - 15% 25%;

    3. - 11% 32%.

    c GeoFORMAT 3 0 % 3 7 %

  • D.M.P.

    D.E.

    S.S.P. TRADING DESK

    D.S.P.

    12

    3

    4

    5

    6

    7

    8

    9

    1. .2. TRADING DESK RTB, DSP. 3. D.S.P. - Demand Side Platform ( ) , SSP, , RTB. 4. D.M.P. - Data Managment Platform ( ) , . DMP , , . 5. D.E. - Data Exchange ( ) . 6. S.S.P. - Sell Side Platform ( ) .7. , RTB S.S.P.8. | | | , .9. | | | .

    RTB

  • GeoFORMAT 7

    D.M.P GeoFORMAT

    Axion

    BlueKai

    Datalogix

    GeoFORMATExperian

    D.E. eyeotaNielsen

    VisualDNAWeborama

    Semasio

    S.S.P. AppNexusGoogle Adx

    Improve DigitalPubmatic

    Rubicon ProjectOpenX

    Facebook FBXRight Media Exch

    Interective Media

    AdscaleMicrosoft MAX

    G+J EMSAxel SpringerStroer Digital

    United Inet MediaTomorrow Focus MSeven One MediaeBay Adv GroupIP Deutschland

    OMS

    7 TAMR

    OFoeG FR

    .D.T

    Mediamath

    Invite Media

    Right Media

    GeoFORMAT

    Google DSP

    DATAXU

    TURN

    Appnexus

    Adform

    AVAZU

    MOBUSI

    D.S.P.

    | | | | | | . |

  • -

    /

    GeoFORMAT . , SEO-, , - .

    - , .

    , , , 3D , POS- .

    , , , , .

    -

  • -

    -

    -

  • FORMAT . , .

    : +7 (495) 6422011 E-mail: russianformat@rf.ag

    8 800 5500544

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