rfernandez cv c
TRANSCRIPT
Rick Fernández graphic designer I art director I beach bum
email: [email protected] skype: creativeblox tel: 1 626 230 8140 www.creativeblox.com
I love my job!
I am American graphic designer living
abroad. I studied at the famous Art
Center College of Design and spent
most of my professional career in
Southern California. I built a portfolio
that includes 20+ years working on key
accounts: Nokia phones, the Disney
store, Chrysler motors, Neutrogena,
Budweiser, Universal Studios, EA
Sports to name a few.
In 2008 I sold everything and became
location independent. My design studio
now fits into a backpack. For the last
few years I’ve traveled with my small
family and worked from some of the
most beautiful places in the world.
Now I am enjoying success across
the globe. I work with clients all over
the world on a variety of projects
i n c l u d i n g p ro d u c t p a c k a g i n g ,
branding, market ing programs,
mult imedia and web des ign. I
boast broad industry experience as
well as diverse clients that include
consumer electronics, video games,
entertainment, automotive, outdoor
sports & luxury goods.
I am searching for my next roll and
would love to discuss the possibility of
joining your team in a creative capacity.
Won’t you be part of my success?
Rick FernandezJuly 14th, 2012 [email protected] 626 230 8140
Selected Experience2011 - Present | Senior Game DesignerBally Technologies: The oldest slot manufacturing company in the world, Huntington Beach, CA
2010 - 2011 | Product DesignerLakeshore Learning: A manufacturer of educational prod-ucts, toys, and activities for early childhood and K-12 schools. Carson, CA
2009-2011 | Creative DirectorBigfoot Entertainment: independent film studio and film school in Cebu, Philippines.
2007-2008 | Design ManagerRobbins Brothers: If you live in Southern California you know Robbins brothers, a jewelry chain famous for its engagement rings. Azusa, CA
2005 | Senior DesignerAmerichip, Inc.: Manufacturer and printer of unique printed inserts and dimensional promo packaging, pop-ups, and dis-plays. Torrance, CA
2003-2005 | Creative DirectorNikota USA: A manufacturer and importer of power tools, mo-torized bikes, generators and compressors. Shanghai, China
2002-2003 | Art DirectorGameSpy Industries: A leading entertainment website thatdelivers live multi-player gaming & editorial content to gamers worldwide. Irvine, CA
Educational Highlights• Bachelor Degree in Multimedia
Canterbury University, UK• Directed Studies in Computer Graphic Design Art Center, Pasadena, California• Illustration
UCLA Los Angeles, CaliforniaOlango Island
Web & User Experience• Lead designer in team that won
JD Power & Associates Award for
Consumer Site Usability on isuzumo-
tors.com, Japan
• Designed and developed websites for
key accounts including: Neutrogena,
BlueCross, IBM, Budweiser, eRealtor.
com, and Porsche. Answerthink USA
• Directed creative services team in
developing, designing, and support-
ing 80+ websites & video game portals;
created ad products, flash presen-
tations, complete site redesigns;
revamped brand, created sales mate-
rials, hired talent, and coordinated
trade show exhibitions for GameSpy
Industries, USA
• Overhauled website and brand-
ing and directed photography of 4000
jewelry products; produced bride
magazine interactive insert campaign
for Robbins Brothers, USA
• Redesigned Guy.com entertainment
blog; My efforts resulted in boosting
Google page rank from 1 to 5 and
significantly increased subscriber
volume for Bigfoot Studios, Hong Kong
Consumer ElectronicsWebsite design for the world’s
second largest manufacturer
in optics and imaging, Nikon
USA
Video GamesLogo, Illustration, User
Experience & Website Design
for game leveling site &
forums.
Health & BeautyWebsite Design & flash for the
#1 skincare brand, Neutrogena
USA
EntertainmentDesktop client for Universal
Pictures DVD release, Holly-
wood, CA
Mactan Island, Cebu
Cordova Island, Philippines
Consumer Package & Display Design
• Received President’s Award for
Packaging Design on ImageSmith’s
Snoopy’s Geography Interactive CD.
Philips Media, Netherlands
• Designed private label packaging
for Husky, Hemi, Jeep, Coleman,
PepBoys, Target, Kragen Auto, and
CSK brands. Nikota, China
• Developed packaging standard
to enhance brand recognition and
retention; revamped packaging
to improve shelf appearance, and
reduce Cost of Goods Sold by 30%.
Philips Media, Netherlands
• Mentor team of designers,
writers,photographers, coders, and
interns; created packaging for 8
product lines and 400+ consumer
products including power tools,
storage systems, lighting, strollers,
ATVs, and dirt bikes. Nikota, China
Ref: 6800.00 Ref: 6800.00 Ref: 6800.00
Cycling & Fitness Health & Beauty Commercial & Industrial Lighting
Package Design for Trek USA line
of premium bicycle products and
accessories. Wisconsin, USA
Package design for Brazilian health
and beauty product, Catalina. Sao
Paulo, Brazil
Product packaging design, for a
line of commercial and industrial
lighting products. Sydney, Australia
Outdoor & Recreation
Product naming, Logo design,
illustration, web design,
packaging and copy writing for
a line of outdoor products and
accessories sold in US, Canada
& Latin America.
Arts & Entertainment
Friends of Goethe helps bring the
best of German arts and culture
to Los Angeles. I designed their
Logo, Stationery Design for non
profit arts organization.
Los Angeles, CA
Business ProcessOutsourcing
2-ko.com is a Business Process
Outsourcing company that
offers services ranging from
web development, design, video
and multimedia production to
back-end office outsourcing.
Video Games
Rude Gameware USA creates
premium gaming products
and peripherals. Responsible
for Logo, Product Packaging,
Product Design & Decoration.
Identity & Branding
• Des igned and deve loped
websites for key accounts includ-
ing: Neutrogena, BlueCross of
California, IBM, Budweiser, eReal-
tor.com, and Chrysler, Canada.
• Directed creative services
team in developing, designing,
and supporting 80+ websites
& video game portals; created
ad products, flash presenta-
tions, complete site redesigns;
revamped brand, created sales
materials, hired talent, and coor-
dinated tradeshow exhibitions for
GameSpy Industries, USA
• Redesigned guy.com entertain-
ment blog; efforts resulted in
boosting Google page rank from
1 to 5 and significantly increased
subscriber volume for Bigfoot
Studios, Hong Kong
Fish Sanctuary, Punta Engaño
Punta Engaño
Print Design
• Winner Children’s Book of the
Year Award for Angie the Ant and
the Bumblebee Tree. SusieB a
NonProfit Organization
• Designed interactive paper
mechanisms, pop-ups ,and
3D paper projects using voice
& LED chips, conductive inks,
radio frequency ID tags, and
animation in print. Americhip,
USA
• Overhauled website and
branding and directed photog-
raphy of 4000 jewelry prod-
ucts; produced bride magazine
interactive insert campaign for
Robbins Brothers, USA
Expertise & Interest• Consumer Packaging
& Product Displays
• Web Design & User Experience
• Blog & Social Media Design
• Product Identity & Branding
• Trade Show Exhibition Design
• Creative Staff Mentor &
Design Manager
Ref: 6800.00 Ref: 6800.00
Ref: 6800.00Ref: 6800.00
Automotive
Trade Schools
Entertainmentlogo design. stationary, corporate
site, blog, promo products and
sales materials for Ryder Direct
and their clients Chrysler Canada.
Designed the keyart and market-
ing materials for Irreversi, an award
winning thriller shot in Hong Kong
in English and Manadarin. Bigfoot
Entertainment, Hong Kong, Taiwan.
Web design, catalogs, exhibit
display graphics, production,
marketing materials and print.
International Academy of Film
and Television. Cebu, Philippines.
Siquijor Island
Testimonials“Rick imbibes the true meaning of
“Professional.” His creative mind has
spawned many successful market-
ing campaigns, having designed not
just advertising campaigns but tackled
packaging and new media as well. He’s
a hands-on manager, and will work
with people under him just as hard.
Rick’s motivation to his stable of talent
has inspired and won awards for his
teams. He is definitely an asset to any
principal or client, because of his dedi-
cation, creativity and vision for what a
client needs. He constantly upgrades
is knowledge and is attuned to what is
current and most effective.
It was and still is a pleasure to work
with him.”
Ann Recinto, Sales & Marketing
Director,
Refinette Cosmetics
Manila, Philippines
www.linkedin.com/in/creativeblox
Toys & Games “From illustration to design tasks, Rick is able to understand the project assigned to him and take ownership of his work. He comes up with addi-tional creative ideas to help the project along. He is enjoyable to be around and adds a positive element to the team.
Matthew Eberhart, Product Art Director, Lakeshore Learning MaterialsCarson, California
Luxury Goods“Rick is a gifted designer who takes the tough projects head on, and al-ways seems to come through with great solutions. He is a team player and a wonderful mentor to those who do not have as much experi-ence. I feel I can recommend Rick without hesitation and look forward to working with him again.”
Robert Parker, VP Marketing, Robbins Brothers Azusa, California
HOW CAN I HELP YOU TODAY? Catalogs and Collateral material • eBook Design • Illustrations and Infographics
• Logo and Stationery Design • Mascot Design and Characters • Newsletter Publication • Powerpoint Presen-
tations • Product Packaging and Displays • Promotional Materials • Product Photography • Photo retouching
and background removal • Photo editing • TeeShirt Designs • Vectorized Art • Word Document Templates • Ad
Writing • Article Writing • Autoresponder Series Writing • Blogging • Business Planning • Consumer Manual
& Technical writing • Classified Ad Writing • Creating Articles From Audios • eBook Writing • Editing Books •
Editing PR Materials • Editorial Content • eZine Content • FAQs • Ghostwriting • Journalistic Content Pieces •
Keyword Rich Content • Amazon Web Services Management • Animated Gifs & icons • Banner Campaign Design
• Blog Upgrades & Content • Custom WordPress Installations • Drupal Installations • Email Whitelisting • Flash
Development • Google Analytics • Google Adwords • HTML Coding • Image Optimization • Joomla Installations
• Microsoft Excel Programming • Mobile Compatibility • Open Source Programming • PSD to HTML Conver-
sion • PURLs (Personalized URLs • Wordpress Plugin Installations • Site redesign • Subsites and microsites •
Squeeze Pages • Script Installation • Search Engine Optimization (SEO) • Shopping Cart Setup • OSCommerce •
Theme Customization •Site Security Analysis • Software Programming • Software Testing • Software Upgrades
• Web Forms • Web Landing Pages • Website Designs • Web Host Management • Web Script Coding • Webmas-
ter Services • Website Maintenance • Website Makeovers • Landing Page Copy • Mini Report Writing • Newslet-
ters • Press Releases • Product Reviews • Proofreading • Pulling Excerpts From Books • Re-purposing Content
• Resale Rights Content Editing • SEO/SEM Copywriting • Sales Copywriting • Special Reports Content • Speech
Writing • Split Testing • Subject Matter Experts • Service Center Guides • Technical Writing • Translations • Web
Content • Whitepaper Writing • Bookmarking • Blog Content • Digg Submissions • Facebook Updates • HubPag-
es Development • Keyword Research • Metatags • MySpace Updates • Sidewiki Monitoring • SEO Copywriting •
Squidoo Development • Twitter Updates • Wikipedia entries • Multimedia Development • Audio Editing • Cam-
tasia Editing • Video Editing
• Video Production •Sales
and Marketing • Affiliate
Programs • Branding &
Promotions • Demographic
Profiling • Email Market-
ing Campaigns • Google Ad
Words • Google Analytics
Setup • Internet Marketing
Strategy • Lead Generation
• Marketing Management •
Market Research • Offline
Marketing Strategy • Order
Fulfillment • PPC Campaign
Management • Public Relations • Print Advertising Campaigns • Sales
Representation • Staff Training • Search Engine Marketing • Telemarket-
ing •Call Center Management...
© Copyright, 2001-2012. Rick Fernandez & Creativeblox Design Studio. All Rights Reserved.
Rick Fernández sr. designer I web designer I art director
email: [email protected]: creativeblox USA tel: 1 626 230 8140 www.creativeblox.com
my executive staff :)