rfid retail technical overview
DESCRIPTION
Overview of how an RFID reader can be connected to salesforce.com to using an ArduinoTRANSCRIPT
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January 4, 2012
Salesforce of Things: RFID RetailTechnical Overview
Stu BernsteinAlex Wong
![Page 2: Rfid retail technical overview](https://reader036.vdocuments.net/reader036/viewer/2022062513/555193a8b4c90580128b55d2/html5/thumbnails/2.jpg)
Overview
• Business Case
• Architecture
• Schematic
• Communications
• Hardware
![Page 3: Rfid retail technical overview](https://reader036.vdocuments.net/reader036/viewer/2022062513/555193a8b4c90580128b55d2/html5/thumbnails/3.jpg)
Business Case
• Allow a Retailer to offer behavioral targeting to vendors• Base promotional offers on
– In-store location– Weather– Season– Buying patterns
• Highlight offers visually with immediate displays in the aisles• Highlight offers with SMS notifications
![Page 4: Rfid retail technical overview](https://reader036.vdocuments.net/reader036/viewer/2022062513/555193a8b4c90580128b55d2/html5/thumbnails/4.jpg)
Architecture
![Page 5: Rfid retail technical overview](https://reader036.vdocuments.net/reader036/viewer/2022062513/555193a8b4c90580128b55d2/html5/thumbnails/5.jpg)
Schematic
![Page 6: Rfid retail technical overview](https://reader036.vdocuments.net/reader036/viewer/2022062513/555193a8b4c90580128b55d2/html5/thumbnails/6.jpg)
Breadboard Schematic
![Page 7: Rfid retail technical overview](https://reader036.vdocuments.net/reader036/viewer/2022062513/555193a8b4c90580128b55d2/html5/thumbnails/7.jpg)
Communications
• RFID scanner reads a card• Arduino makes web service call to sites page
– Sends RFID Tag and MAC address of scanner– Encrypts using simple XOR cypher with key loaded into arduino
• Force.com stores tag scan• Looks up in campaign if tag has offers for given aisle• Controller sends back as response to arduino offer lights to light up
based on RFID tag• Controller sends offer to customer’s phone using SMS via Twilio
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Hardware