rfp
DESCRIPTION
this is a sample proposalTRANSCRIPT
SUBMITTED TO: Pine Street Group LLC Elizabeth Rossi
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 // [email protected] // www.redrokk.com
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com1
Table of Contents
2Pacific Place // Table of Contents
WE ARE RED ROKKTHE BENEFITS OF WORKING WITH US
MEET THE ROKK STARSTRADITIONAL AND DIGITAL MARKETING
OUR SERVICESEXECUTIVE SUMMARY
REQUIREMENTSWEBSITE MARKETING PLAN
OUR PROCESS FEATURED CLIENT LIST
REFERENCES PORTFOLIO
PROJECT TIMELINECOST SUMMARY
PAYMENT SCHEDULENEXT STEPS
3-45-67-1011-1213-1415-1617-1819-2021-2829-3031-3233-4243-4445-4647-4849-50
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com3
We Are Red Rokk
4Pacific Place // We are Red Rokk
We are a Bellingham, Washington, based
digital media marketing agency with
a dedicated focus on website design, online
marketing and traditional advertising. Our
team is comprised of dedicated professionals
with an average experience of 10-20 years
in advertising, marketing, publishing and
IT programming. We are passionate about
creating great work, and we always strive to
exceed our clients goals.
The Red Rokk Interactive process is all about
you. We listen to what you want and ultimately
aim to produce a product that will deliver
positive results. We also appreciate that you
seek our advice on the areas we specialize in
and we are always happy to share and initiate
discussions that focus on marketing-based
solutions.
Our aim is to create a refreshed website for Pacific Place that is easy to navigate and invites viewers to share with tehir friends and of course, come back
often to see what delectable offerings can be found at II Fornaio or at the Red Mango.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com5
The Benefits of Working with
Red Rokk
6Pacific Place // Working with RedRokk
// We develop trusting, mutually beneficial relationships with our clients
by working hard to make sure all of your business objectives are met.
// We have a knowledgeable and experienced staff ready to assist you.
// At Red Rokk, we are always looking for new ways to engage
customers on their level with interesting and useful information. Our
designers and writers will work closely with the Pacific Place team to
create highly effective marketing across all touch points, from social
media to the refreshed website and in-mall signage and beyond.
// We will work diligently and meticulously to make sure that the Pacific
Place website is om target and error free. With input from the Pacific
Place team, prior to the re-launch of the website, our quality review team
will go through a step-by-step process where everything will be double-
checked and approved.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com7
Meet the Rokk Stars
8Pacific Place // Meet the Rokk Stars
Tyler Byrd | PresidentTyler Byrd is the co-founder and managing partner of Red Rokk Interactive, a digital media marketing agency founded in 2008. Previously, he was the Managing Director of Commercial Lending & Business Banking for Northwest Resource Federal Credit Union where he founded the Young Credit Union Professionals, a national networking organization for credit union employees under the age of 30. In 2005, he co-founded Monsterpod Technologies, breaking $1M in revenue in their first year of operation.
Edward Munro | Director of Client ServicesAs a communications professional, Ed has helped develop many successful inbound marketing, employment branding and retail marketing campaigns. He has overseen clients that include Saks Fifth Ave., Parisian, The Home Depot, Mazda, Toys”R”Us, Intuit, McDonald’s Corporation, and has developed marketing plans for many more. He has also authored communications plans, client blogs, case studies and marketing plans for several large and mid-size businesses. Ed is currently completing a master’s degree in Professional Communications at Royal Roads University.
Jonathon Byrd | Partner & Senior DeveloperJonathon Byrd is a software programmer with 15 years’ experience. An entrepreneur, he’s owned several companies, all of which were sold to finance a software company, which later merged with Red Rokk. When not behind a screen, Jon is an outdoorsman who hunts, golfs and snowboards. Jon is also responsible for drinking the lion’s share of coffee in the Red Rokk office.
Hilary Parker | Project ManagerHilary Parker has more than 15 years’ experience in copy and content creation, editing and project management. She is recognized for having an affinity for understanding the big picture as well as paying attention to the details, seeing projects through from conception to completion. Hilary recently received a master’s degree in Communication & Leadership from Gonzaga University and currently teaches editing for Western Washington University. She also leads yoga twice a week in the Red Rokk offices.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com9
Meet the Rokk Stars
10Pacific Place // Meet the Rokk Stars
Jon Strong | Account DirectorJon Strong has built a career around developing trusting relationships with clients, vendors and strategic business partners. He has an extensive and successful background in sales, marketing, executive management and corporate training. The body of his career has focused on marketing including 10 years with Bank & Office and several years successfully growing business and managing clients that have included IBM, British Petroleum, Arthur Andersen and Alyeska. Jon is also a Bellingham/Whatcom Chamber of Commerce Ambassador, a regular volunteer for the Kiwanis and an active supporter of several Bellingham nonprofits.
Vidal Men | Graphic DesignerVidal Men designs with the unwavering notion that form is nothing without function. As Red Rokk’s lead graphic designer, he focuses on delivering visually innovative and conceptually driven solutions that tell stories. Vidal holds a Bachelor of Arts in Design with a concentration in New Media from Western Washington University. Previously a digital media designer for NBC affiliate KING 5, his work also includes branding, print, web and UX design in the fields of retail, education and technology.
Corbin Hudacek | Graphic DesignerCorbin received his Bachelor of Arts degree in Design from Western Washington University. One of the greatest challenges he strives to overcome by using design is working to restate problems in an organized way that permits a resolution. The ultimate result is greater understanding of the information being conveyed. Corbin believes the purposeful application of good design communicates his ideas, bringing awareness and visual interest to a diversified audience. Outside the office, Corbin can be found outdoors – downhill mountain biking, snowboarding or rock climbing.
Miriam Bornstein | Account CoordinatorAs a Junior at Western Washington University majoring in Marketing, Miriam appreciates all aspects of marketing and hopes to establish a career in marketing research or branding. She also enjoys bringing a fresh perspective on Generation Y to the Red Rokk team and enjoys working in a collaborative work environment where creative ideas flourish.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com11
Red RokkIS A FULL-SERVICE PARTNER WITH THE EXPERTISE TO EXECUTE A RANGE OF ONLINE SERVICES INCLUDING:
12Pacific Place // Marketing
Traditional Marketing & AdvertisingRed Rokk Interactive is also a marketing and communications firm that knows how to solve problems for the brands we serve. Whether it is traditional
media, public relations, creative execution or something else altogether, we review the seemingly complex and strive to make it intuitive and simple to
communicate. Our team has many years of experience managing well-known brands such as The Home Depot, Toys “R” Us, Mazda, McDonald’s,
Verizon Wireless and many more. What this means to our clients is that we have developed an unyielding belief that excellence is the price of entry for
any idea or campaign that is released to the public. Red Rokk is an idea factory that champions business acumen – along with having fun.
Retail Marketing FocusOur team also has a lot of retail experience that includes managing the Saks and Parisian department store brands - where weekly and monthly sales
campaigns that targeted women resulted in creating consumer expectations that became habitual. By offering exceptional merchandise, great value
and a welcoming atmosphere we helped make the Parisian department store chain the preferred destination for the target audience.
Digital Media MarketingA custom website design is one of the most important assets a company can have. This single piece of marketing will act as a brochure, product
catalog and lead generator all while building trust and confidence that Pacific Place is professional, and its website easy to navigate and use for both
new visitors and long-time customers. Our belief is that a good web design portrays the brand of the company and the message it wants to convey.
Furthermore, a great website design does all of this by building the necessary confidence and trust to help convert the user into a loyal customer.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com13
We are experts at creating traditional and online marketing campaigns that generate profitable results. Our team specializes in the following services:
Our Services
14Pacific Place // Our Services
RETAIL MARKETING //
SOCIAL MEDIA MARKETING //
SEARCH ENGINE OPTIMIZATION //
SEARCH ENGINE MARKETING //
PAY-PER-CLICK ADVERTISING //
BLOGGER OUTREACH //
GRAPHIC DESIGN //
EMAIL MARKETING //
ANALYTICS //
RADIO PRODUCTION //
TV PRODUCTION //
ONLINE VIDEO PRODUCTION //
MOBILE ADVERTISING //
EMAIL MARKETING //
COPY WRITING //
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com15
Executive SummaryWe are excited for the opportunity to present our proposal to Pacific Place. The Red Rokk team will work diligently to earn your trust and help Pacific Place become the center of activity in downtown Seattle and the South Lake Union neighborhood.
16Pacific Place // Executive Summary
In this RFP, Pacific Place has requested that Red Rokk review five priorities that include increasing marketing impact, generating more foot traffic with a
particular focus on restaurants and the movie theatres.
Pacific Place has also identified the South Lake Union residential and business community as a high priority target audience that will be engaged by a
refreshed website and by connecting with the right blend of traditional and social media platforms.
To meet the goals outlined by Pacific Place, Red Rokk is capable of overseeing, developing and executing marketing functions that include:
To meet the goals outlined by NLT, Red Rokk will do the following:
// Marketing planning for Fall and Holiday season 2013
// Marketing plan for 2014
// Redesign the Pacific Place website
// Optimize the site for viewer engagement
// Develop local marketing plans for neighborhoods including South Lake Union community
// Develop a mobile site that is intuitive and informative
// Extend consistent Pacific Place branding across all social media platforms
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com17
Marketing & PlanningPacific Place
18Pacific Place // Requirements
Pacific Place is a premiere downtown destination in the heart of Seattle. As a shopping experience, Pacific Place offers a wide choice of specialty
stores that cater to women and the downtown office scene.
At Red Rokk we understand how to connect with the customer whether they are online, on the street or at the office wondering what to do for lunch.
By developing special retail focused incentives that that target audience can immediately identify with, we are always thinking about how people
interact with their peers and how we can encourage them to share their experiences - whether it’s for lunch, checking out the latest movie or the gift
certificate they want to enjoy.
The real challenge is knowing how to intercept the shopper with the right mix of traditional media (and where) along with social media and online
incentives that become anticipated and highly sought after. This is where Red Rokk excels at creating compelling, “call-to-action” based marketing
that incentivize and reward the shopper for participating.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com19
Website Marketing Plan Pine Street Group, LLC
20Pacific Place // Website Marketing Plan
One of the most important activities Pacific Place will be undertaking prior to and after the launch of the refreshed website will be its marketing
and communications to notify customers. Red Rokk will provide a recommended marketing plan to include an overall communications strategy
that will outline how to connect with Pacific Place’s target audience. The plan will also include specialized marketing tactics such as email campaigns,
social media outreach and advertising that will help promote the new website and the Pacific Place brand.
Exclusions
// Any costs associated with the printing or creating of promotional materials, or additional marketing materials, are not included in this
contract and are the responsibility of the Client.
// Any additional features not provided by the custom components listed below under the Timeline & Cost Summary are not included in this
contract.
// The Pacific Place website will not include any Flash development.
// Licensing costs, current or future, for any plugins, components, extensions, etc.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com21
Our Process Step I: Strategy & Research
Step II: Creative Exploration & Design Step III: Quality Assurance and Testing
Step IV: Support & Maintenance Step V: Ongoing Evaluation & Improvement
Step VI: Marketing and Promotion
22Pacific Place // Our Process - Step I
Step I: Strategy & Research Because great design begins with an understanding of your needs, we start by asking questions. In fact, we will ask a lot of questions. We work hard
to understand your brand image, goals, audience, project parameters and desired outcomes. This RFP is the result of our research on the Pacific Place
mall’s audience (women 40+, families and office workers) as well as the South Lake Union community. We also studied the local competition and what
other malls are doing to attract a constant flow of visitors.
Research from a 2011 Downtown Demographics Report shows that the South Lake Union Deny triangle has experienced over 300% growth since 1990.
The largest demographic are the 25 - 34 year old’s who make up 34% of the total population followed by 35 - 44 at 16%. The median HH income is
$30,662 and at least 34% have an education level of a BA or more.
In addition, it si important to recognize that the downtown core is the most ethnically diverse part of Seattle with Asians growing the fastest at 15% of the
population.
Source: Downtown Seattle Association, 2011
At this stage of the process, we will provide or elaborate on:
// A detailed timeline that outlines key milestone dates and times for review, feedback and approval as the project progresses toward the
agreed upon launch date;
// A site map for the high-level flow of pages, content and products;
// A detailed discussion focusing on Pacific Place’s online goals and customer demographics;
// Mobile responsive design – features and requirements;
// Gather and review all needed text and Pacific Place images and review if new photography exists or needs to be procured.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com23
Our Process Step I: Strategy & Research
Step II: Creative Exploration & Design Step III: Quality Assurance and Testing
Step IV: Support & Maintenance Step V: Ongoing Evaluation & Improvement
Step VI: Marketing and Promotion
24Pacific Place // Our Process - Step II
Step II: Creative Exploration & DesignThis is where Red Rokk introduces intuitive thinking into our problem-solving process. Through market research and collaborative discourse,
we develop ideas that will express your core message in a visual manner. Every decision, from layout and color, to font and style, is made with
your communication and branding goals in mind. The standout ideas are chosen for development into initial concepts and are further refined.
Once a website page mock-up is ready, we will present the initial concepts to the Pacific Place team and will then turn the chosen concepts into
comprehensive design directions.
At this stage, we will provide:
// 2-3 Website Design Concepts
// Mobile platform design for smartphone and tablet
// Up to 3 Design Refinement Rounds
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com25
Our Process Step I: Strategy & Research
Step II: Creative Exploration & Design Step III: Quality Assurance and Testing
Step IV: Support & Maintenance Step V: Ongoing Evaluation & Improvement
Step VI: Marketing and Promotion
26Pacific Place // Our Process - Step III / IV
Step III: Quality Assurance and TestingAt Red Rokk, we have a dedicated QA process where products are thoroughly tested both prior to launch and throughout the lifespan of the project.
We implement a staging process where are all updates are created and tested within a beta environment prior to be pushed to the live website. This
will ensure that the customer has the best user experience possible.
When the project nears completion, Red Rokk and the Pacific Place team review the entire website for any potential errors. Any errors found will be
documented. After this, a second team will repeat the process to determine if any errors were generated by the system or the user. The development
team will then fix the error and send it back to QA for further testing. This process is will continue until the system is error free.
Upon completion of QA, Pacific Place will sign off on the website, and a launch date will be scheduled. Launch dates are scheduled between Monday
and Wednesday, which avoids the weekend while also allowing the development team sufficient time to troubleshoot any issues.
Step IV: Support & Maintenance (Recommended – not part of scope of work)
Red Rokk will be available to Pacific Place staff Monday through Friday from 8 a.m. to 5 p.m. as part of our monthly ongoing support and
management recommendation. After Pacific Place’s website has been launched, Red Rokk will provide at a total of 16 hours for follow-up service for
questions and trouble shooting over a 30-day period.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com27
Our Process Step I: Strategy & Research
Step II: Creative Exploration & Design Step III: Quality Assurance and Testing
Step IV: Support & Maintenance Step V: Ongoing Evaluation & Improvement
Step VI: Marketing and Promotion
28Pacific Place // Our Process - Step V / VI
Once the refurbished Pacific Place website is up and running, we will be monitoring users and the navigation habits they develop. We will use analytics
from user’s usage and seek out issues and provide answers so that the user experience becomes more intuitive. In addition to the request for
embedded customer service features, Red Rokk will recommend areas of the website for call-to-action buttons that will help move the viewer toward a
sale or to sign-up.
The NLT new streamlined checkout process will be continually evaluated and will include new product bundling options as well as easy payment
features that will encourage prospects to complete the sale.
We will review the entire website and assess the areas that are working, and where users may have questions about what to do next or if they are
looking for specific information. This is an evolving process that requires analysis and may involve subtle A-B testing to see what feature, button or call
to action will yield the best results.
Step VI: Marketing and PromotionUpon successful launch of the website, Red Rokk can assist NLT in developing an online and offline marketing program that will help create awareness
of the new website, driving traffic, converting customers and generating referrals.
Our team will sit down with you to discuss your marketing goals in order to develop the most effective campaign for your budget. On average,
campaigns last between 6-12 months and although the cost of the campaign is not included in the current scope of work, it is completely optional.
Step V: Ongoing Evaluation & Improvement
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com29
Featured Client ListRed Rokk has worked with a number of different businesses in many industries. When we approach a new client and a new industry we always look to the areas where they can be differentiated from their competitors. We develop a partnership with each client, constantly learning more about their business to develop and deliver effective marketing programs.
30Pacific Place // Featured Client List
Client & Project List
Papa Murphy’s InternationalPapa Murphy’s CanadaBody GloveH&MAMEX CP StoreAvery Dennison RFIDIn-RelPropr ClothingJourney GymHealth is a JourneyNucentComNuwearOregon AeroCoupTweetsOffice Furniture DirectOdd FuturePublic Market SpaceFanatik BikeGranite Precast Fuller LandauMatradeeArestad AccountingProdekxPacific Patrol ServicesScenic WAI’m Not Right in the HeadSelf Defense CompanyYeager’s Sporting GoodsBrand Glue
Higher Education
Portland Community CollegeUniversity of Hawaii – Department of SpeechUniversity of Hawaii – College of Arts and HumanityElite Leasing Academy
Non Profits
Peace HealthTechnology Alliance GroupIsland InnovationFamily Programs HawaiiTerms and Conditions May ApplyHo’opiliHACBEDYoung Credit Union ProfessionalsRe-Erect Hung Far LowDragon Moon Festival
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com31
ReferencesRed Rokk has a proven record of satisfying client needs. The team at Red Rokk is dedicated to providing Pacific Place with the highest level of service possible, with your complete satisfaction being our goal. In the table below, we list some of Red Rokk’s clients. We encourage you to contact them to confirm the quality of our services.
32Pacific Place // References
Client
Sergio Valenzuela Papa Murphy’s
Vancouver, [email protected]
Jeffrey BirdmanNucentcom
Houston, [email protected]
Zach WelchBrand Glue
Bellingham, [email protected]
Alan PendergrassPacific Patrol Services
Portland, [email protected]
Services
// Web Development// Graphic Design// Mobile Development// Newsletter Design
// Website Design// Custom Development// Company Brochures// Social Media Marketing
// App development// Social Media campaigns
// Website Design// Custom Development// Search Engine Marketing
Projects
Papamurhpys.comPapamurphys.caPapaMurphys/com/MNewsletter Templates
nucentcom.netGeneral Marketing Materials Investment Annual Report
Intuit Facebook appSchiff Move Free Facebook appPGI Facebook app
Pacificpatrolservices.com
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com33
Papa Murphy’sportfolio
34
Mobile Store LocatorCreated a system that identiies the location of mobile and desktop users and allows them to quickly identiiy the nearest stores to their locations. Solution works via google maps API with over 1,200 locations.
SVDOT EncryptionIntegrated on the most advanced encryption solutions available online to allow users the ability to see transaction history and balance lookups.
Facebook App Developed a Facebook App that integrates into a priopriatery newsletter solution and allows user to sign up for updates directly in Facebook.
Pacific Place // Papa Murphy’s
Mobile Store LocatorThe store locator solution identified the location
of mobile and desktop users and allowed
them to quickly find the nearest stores to their
location. Utilizing Google maps API the slution
was created to work with more 1,200 stores.
SVDOT Encryption
To meet compliance and regulatory guidelines,
we developed an integration into Papa Murphy’s
gift card feature utilizing one of the most
advanced encryption solutions available online.
Content Delivery Network
With millions of users accessing the website
each month – experience is everything. We
installed a CDN that provided significantly faster
load times while cutting server load by more
than 50%.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com35
In-Rel Propertiesportfolio
36Pacific Place // In-Rel Properties
Office Space LocatorBuilt a system that allowed users to identify possible office locations available for lease based on multiple criteria including offices within 50 miles of their location.
Listing ManagementCreated a custom listing management solution that allowed In-Rel to manage availability, reporting, and client communications directly via their website.
Advanced PDF CreationDeveloped a Facebook App that integrates into a priopriatery newsletter solution and allows users to sign up for updates directly on Facebook.
Office Space Locator
We built a system that allowed users to identify
possible office locations available for lease
based on multiple criteria including offices within
50 miles of their desired location.
Listing Management
We created a custom listing management
solution that allowed In-Rel to manage
availability, reporting and client communications
directly via their website.
Advanced PDF Creation
We developed a real-time PDF conversion
solution that pulled information for the website
database to create new listing documents,
allowing In-Rel to provide current information to
clients and agents on demand.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com37
Grumbleportfolio
38Pacific Place // Grumble
Fully Responsive DesignCreated a system that would work seamlessly for mobile and desktop users. In addition, the site includes full functionality for a social website and forum.
Concept to Production Brought to us as a concept, Red Rokk was responsible for creating content maps, wireframes, style guides, style tiles, design, and programming.
Fully Responsive Design
For any social networking community – mobile is a must. So we built a
responsive site that allowed users to choose which device they wanted
to use. Finally, while the content flow and layout may have changed, the
features and functionality did not.
Concept to ProductionStarting out as just an idea, we were hired to make it a reality. That meant
creating a new user experience from the ground up. Everything from the
sitemap and wireframes to the full site build was done in-house at Red
Rokk.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com39
H&Mportfolio
40Pacific Place // H&M
Retina Display The new trend in Mobile is Retina Display. To
ensure a quality experience regardless of the
device, special development techniques were
used to display high-resolution imagery when
supported by the user’s device screens.
Content Control A content control system was put in place
that allowed users, content creators and
administrators the ability to publish content
while also making sure the H&M team had final
approval prior to publishing.
Custom Built
This 100% custom-built solution was created to
accommodate user management, administrative
overrides, mobile compatibility and much more.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com41
Body Gloveportfolio
42Pacific Place // Body Glove
Proprietary API The job was to build a new site into an existing
and proprietary e-commerce solution. To do
that we had to first built out a custom API that
allowed for full integration but restricted access
to only Body Glove, and its retailers.
Flexible Design
With thousands of products to choose from, we
needed a system where one page could handle
hundreds of different options. For this reason,
we built a custom admin interface that allowed
the Body Glove team to oversee their inventory
in an easy-to-use manner.
Enhanced Security
With tens of thousands of monthly transactions,
top of the line security was a must. Using
the latest techniques in encryption and data
transfer, the Red Rokk team built a process that
provided the highest level of online security.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com43
Project Timeline Project schedules will be defined in collaboration with Pacific Place’s scope of work and schedule of final delivery date, availability and necessary production timetables.
44Pacific Place // Project Timeline
Step I: Web Redesign Strategy & ResearchProject launch Project kickoff meeting Information architecture review 1 Image asset library sent to Red Rokk Information architecture review 2 User FlowSite map/architecture complete Step II: Creative Exploration & DesignRound 1: Initial web functionality & design concepts presented to Pacific Place Round 1: Design concepts chosen by Pacific Place (with comments) Round 2: Design refinements sent to Pacific PlaceRound 2: Pacific Place conducts review of Round 2 Round 2: Design website refinements approved with edits Round 3: Design refinements to Pacific Place Round 3: Final Design refinements approved with edits Mobile App design reviewDesign Freeze Red Rokk begins production of files for programming Designers turn files over to programming team Development environment setup Final installation & configuration of CMSProduction files coded to framework Framework final coding for CMS solution Development of enhanced features beginsFinalize feature developmentQuality Assurance testing of website beginsClient Review of projectClient signs off and schedules launchFinal Website launchesStep III: Monthly Management & Inbound Marketing ProgramMeeting with Pacific Place to discuss strategy and collect ideas for: Performance analysis and new initiatives
week 1week 1week 2week 2week 3week 3week 4
week 6week 6week 6week 7week 8week 9
week 10week 10week 11week 11week 11week 12week 13week 14week 16week 19week 20week 21week 22week 23week 24
monthly
Project Schedule
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com45
Cost SummaryThis estimate accounts for Red Rokk’s fees. Any third party costs will be estimated separately, if required.
46Pacific Place // Cost Summary
DescriptionProject Setup & Planning
Website Redesign
PSD to HTML
HTML / CMS Development
Mobile Website
E-Commerce Setup
QuickBooks Integration
ZOHO Integration
Limited Availability
Advanced Website Analytics
301 Redirects
User Help Section
Import Current Products & Pages
Q&A Testing & Launch Prep
Total Project Proposal
Monthly Services
Proprietary CMS Site Hosting
Ongoing Support & Management
$3,450.00
5,500.00
875.00
1,000.00
3,500.00
1,250.00
1,000.00
950.00
1,000.00
500.00
625.00
600.00
850.00
3,500.00
24,600.00
$60.00 / MO
2,500.00
*Please note that the timeline and costs are the best estimates based on the project as it has been defined thus far. Changes to functionality duringthe course of the project may affect the costs and/or the time it takes to complete the project. Pacific Place will be notified of any changes and will be asked to approve before Red Rokk continues. This cost estimate is based on the expected time required to complete each task. Any additional labor that is outside the scope of work (including extra revisions, new requests or additional web pages) will be billed at a rate of $125 per hour.
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com47
Payment ScheduleThe following payment schedule is a promise to pay Red Rokk in full for the total project costs estimated in this proposal, plus any extra costs that may arise from changes in project scope that are agreed upon in advance by the Client and Red Rokk during the course of the project. Billing takes place at the end of each month. The following plan does not include any optional items or taxes.
48Pacific Place // Payment Schedule
Payment ScheduleMonth #1 Invoice
Month #2 Invoice
Month #3 Invoice
Month #4 Invoice
Month #5 Invoice
Month #6 Invoice
*Please note that the timeline and costs are the best estimates based on the project as it has been defined thus far. Changes to functionality duringthe course of the project may affect the costs and/or the time it takes to complete the project. Unless otherwise specified, any third party or hard costsincurred will be estimated separately and passed on to Pacific Place without mark-up. Pacific Place will be notified of any changes and will be asked to approve before Red Rokk continues. Hourly rates for labor outside the scope of work (including extra revisions, new requests or additional web pages) will be billed at a rate of $125 per hour.
$6,150.00
3,690.00
3,690.00
3,690.00
3,690.00
3,690.00
114 W Magnolia Suite 505, Bellingham, WA 98225O: 360.747.7401 | E: [email protected] | www.redrokk.com49
Next StepsWe look forward to meeting and presenting to the Pacific Place marketing team and being to able share our ideas.
50Pacific Place // Next Steps
Please let us know if you have any questions or concerns regarding this proposal. Ed Munro is your main contact person and
can be reached at 360.747.7401 or 480.677.0074, [email protected].