Rhetoric

Modes of Persuasion

Rhetoric• Logos– An appeal to logic & reason

• Pathos– An appeal to emotion

• Ethos– An appeal to the character of the

speaker (trust)

LogosThe New & ImprovedDesigned with precision

steel alloys to deliver maximum results (110% increase in efficiency)

More cost effective &Less Labor intensive

PathosThe New & ImprovedWith penguin saving technologyKeeps penguins from

gruesome and horrific dismemberment

Use our product – Don’t Kill baby penguins

EthosDesigned by top engineers

from Switzerland using German machining

9 out of 10 Experts Agree%100 Money Back

GuaranteeSince 1934 You trust experts, right?

LogosAcme Quality ProductsAnvils:

- Built to last- High grade, durable steel – 20% harder and 35% heavier- Guaranteed to crush roadrunners in a single blow*

*Killed 99/100 roadrunners in field tests

Money-back Satisfaction

PathosDon’t leave a suffering bird!Inferior Pepco Anvils will only maim andinjure, leaving yourbird to suffera gruesome deathBuy Acme!Buy swift death!

Ethos

For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand!

9/10 coyotes agree!

I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme!

- Wile E. Coyote ACME CEO

Your AssignmentFind an example of each

- Ethos- Pathos- Logos

Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric.

Turn in all 3 for a %100 as a test grade!

Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.

Identify the following:

Identify the following:

Logos Pathos Ethos

Identify the following:

Identify the following:

LogosPathos Ethos