ETHOS, PATHOS, AND LOGOSRhetorical Appeals

Rhetoric •The art of using words effectively and persuasively

Rhetoric in Your Life

In your notes… Describe a situation when

you effectively used rhetoric.

Why do you think your rhetoric was effective?

Great, Miss! I now know about rhetoric! But how can I use this…

Appeal •Attempt to make someone do or accept something as right by making statements that are directed to a specific person/persons

ETHOS, PATHOS, & LOGOS

Ethos •Greek for TRUST

•Appeals to people’s trust when trying to persuade them

Ethos •People are persuaded because they TRUST the speaker

•Gain trust by having experience or being an expert

EEEEEEEEEEEEEEEEEthos is gained when

you have EEEEEEEEEEEEExperie

nce or are an EEEEEEEEEEEEEEEExp

ert

Steve Jobs

What is his ETHOS?

Experience? Expert?

Michael Jordan

What is his ETHOS?

Experience? Expert?

Michael Jordan

Does he have ethos with teaching English?

Who has ethos teaching English?

A person who knows what drugs do to the body only because they have studied people who use drugs.

A person who, in the past, has been a drug addict and can tell people first hand, the negative side effects of drugs on not only a body, but on a personal life.

Who could use ethos to convince people NOT to

do drugs?

Underline the ethos argument

Scenario: Someone wants you to donate money

to their non-profit which raises money to help people with their need for organ transplants. This person explains there are many people who can not afford transplants, they being one of them. They then show you a picture of themselves after their transplant and state that they were able to receive their transplant because of help from this particular non-profit.

Underline the ethos argument

Scenario: Someone wants you to donate money

to their non-profit which raises money to help people with their need for organ transplants. This person explains there are many people who can not afford transplants, they being one of them. They then show you a picture of themselves after their transplant and state that they were able to receive their transplant because of help from this particular non-profit.

Pathos •Targets emotions

•Appeals to people’s emotions when trying to persuade them

•Persuader will use specific words or images to get people to feel the same way they do

Pathos

Pathos •Words: beaten, lonely, and abused

•Image: Tiger looking afraid

•I feel bad for the tigers and how they are treated

•I will boycott the circus

Pathos •Identify the PATHOS in this commercial

•Focus on WORDS and IMAGES

•Pathos

Which uses pathos persuading people to

donate to cancer research?

Which would be a more effective pathos advertisement to convince

people to donate to an organization that raises money to help with cancer

research?

A person stating that humans need to find a cure for cancer so people should donate money to help with that.

A cancer survivor sharing their brave story and stating that they would not have been able to receive treatment if it weren’t for that specific organization’s help. You can help other people like her by donating to the org.

Underline the pathos argument Scenario:

Someone wants to convince you that drinking and driving is dangerous. She shows you a picture of her daughter. Then, she shows a picture of her daughter after many reconstructive surgeries she had to have after being hit by a drunk driver.

Underline the pathos argument Scenario:

Someone wants to convince you that drinking and driving is dangerous. She shows you a picture of her daughter. Then, she shows a picture of her daughter after many reconstructive surgeries she had to have after being hit by a drunk driver.

Logos •Greek for logic

•Appeals to people’s logic

•Persuader will use specific facts or statistics for somebody who needs solid and proven evidence to be persuaded

LLLLLLLLLLOGOS IS FOR

LLLLLLLLLLLLOGIC

Logos•4 out of 5 dentist recommend…

•80% of Americans…

•8 out of 10 teenagers…

•Smoking causes cancer.

•The Lions are better than the Broncos.

Statistics

Facts

Recycling Ad

This ad says a lot about why Americans should recycle.

Which would be a more effective logos advertisement to convince people to

buy a specific truck?

Show a hot guy/girl with the truck up in the mountains.

State items such as: engine power, cab/bed size, tire size, hauling capabilities, and 4 wheel drive capabilities.

Which would have better logos for buying

a new car?

Underline the logos argument

Scenario:

Your amazing English teacher wants you to go to college. She tells you how happy she would be to see you successful and that people who go to college earn thousands of dollars more than those who do not.

Underline the logos argument

Scenario:

Your amazing English teacher wants you to go to college. She tells you how happy she would be to see you successful and that people who go to college earn thousands of dollars more than those who do not.