TEAM MEMBERS & PARTNERS

Stella EvansDanielle GranatoHenrietta AuduChief Nike Davies-OkundayeGodiya SuleimanLaolu SenbanjoKemi DavidSarah Ezekwem

EXECUTIVE SUMMARY

RIA was created to bring forth a partnership between Nigeria and the United States (specifically Osogbo and New York) to empower Nige-rians to promote products within the country and outside of it. The products - a tote bag and a pencil case, are produced using organic cotton and indigo, using the ancient adire technique all found in Ni-geria. RIA partner with skilled artisans in Nigeria to create the prod-ucts and ship them to New York to be sold to an American market. Team members Stella and Danielle contributed design and produc-tion skills. Henrietta contributed research as well and contacted po-tential Nigerian collaborators, such as textile Chief Nike Davies-Okun-daye and artist Laolu Senbanjo. Chief Davies-Okundaye’s workshop Kemi, Sarah and Godiya have contributed technical and production skills, and Laolu created and designed the logo.

PRODUCTS, SERVICES AND FINANCIAL PLAN

Adire Tote Bag - $80.00 - N15, 910.00Adire Pencil Case - $30.00 - N5,966.00These two items, meant to go together, are handy for the average working NYC based customer. Their unique designs also sets them apart from any ordinary totebag and they have been crafted with skill and finished exceptionally.

MARKET ANALYSIS SUMMARY

Our customer - The average working New YorkerOur competition - Rachel Roy Totes, FEED 3, Marc Jacobs Irish Cancer Society Totes

STRATEGY SUMMARY/COST OF SHIPPING

Technology Needed: International calling credits and shipping services that connect New York City to Osogbo and vice versa All profits would be invested in the project and used to hire more arti-sans to continue making Adire a sustainable project.The current Naira to Dollar exchange rate is $198.88 to N1.00. Ship-ping materials from Osogbo to New York is an estimated $80.00, which is N15,910.40.