ricepaper magazine: publishing from 1.0 to 2.0
TRANSCRIPT
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Presentation for ASC 400-3 Multiculturalism Policy in CanadaMarch 24, 2017
Allan Cho, Executive Editor Ricepaper Magazine
Ricepaper - Since 1996
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2
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Asian Canadian Writers’ Workshop (ACWW) Literary Beginnings
Ricepaper - From Newsletter to Webzine
LiterASIAN Festival - Building a Global Brand
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4 Emerging Writers Award - The Future of #CanLit
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A Writers’ Group 1
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• Japanese Canadian Powell Revue
• Chinese Canadian Writers’ Workshop
• 1960’s activism in North America
• Jim Wong-Chu, Paul Yee, Sky Lee
Rick Shiomi, David Henry Hwang, Jim Wong-Chu
2 Ricepaper (in Print) - 1996 to 2015
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● Quarterly publication
● Spring/Summer/Fall/
Winter
● Government funded - grants
2 Issues of Ricepaper
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Ricepaper as a cultural magazine in Canada2
Niche
Mass market
Domestic International
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Magazines
Asian-Canadian-
only literary focus
Changed Consumer Behavior
Online Website
Strong Literary Content
BrandIncreased
Differentiation
Reduced Rivalry
Increased Readership
ACWW Grants
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Distribution Channel
Levers Driving
Brand Equity
Resulting Advantage
Agenda
Ricepaper 1.0 (1994-2015)
Distribution Channel
Levers Driving Brand Equity
Resulting Advantage
Agenda
Anthology
Asian-Canadian-
only literary focus
Syndicated articles
from global partners
Asian-Canadian
Exp. Content
BrandIncreased
Differentiation
Reduced Rivalry
Increased Reader Interest
Crowdfunding? Advertiser
Partnerships? New grants?Online
Website
Podcasts/ Contests
Bundled RP
Subscriber Offering
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Special RP Follower Events
Ricepaper 2.0 (2016-Present)
2 Anthology – Print on Demand
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A wide-ranging anthology of Asian Canadian literature to celebrate 20 years of Ricepaper.
A contribution to the evolving and increasingly diverse landscape of Canadian literature
Next anthology projects – in print, in demand, in academia
3 LiterASIAN Writers Festival
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How about a writer’s festival?
3 LiterASIAN Writers Festival
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2015 - Science & Speculative Fiction
2016 - History and Memory
2017 - The Art of Storytelling
2018 - The Literary Refugee
2019 - Graphica
unique networking opportunities between
professional writers, emerging writers, students, and members of the broader public to learn and
discuss topics of importance to Asian Canadian writing.
3 LiterASIAN 2016 - History and Memory
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LiterASIAN is a festival of Pacific Rim Asian Canadian writing and a community-building initiative of the ACWW
Promote, celebrate the works of local Asian Canadian writers and artists through public events such as author readings, panel discussions and workshop events
Created out of a need to develop and nurture Asian Canadian writers.
Encourage the development of quality manuscripts and finished works by new writers
Publishers are offered the winning manuscript for consideration.
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4Emerging Writers Award
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● The winner of the first EWA award, in 1999, was Rita Wong’s Monkeypuzzle, published by Press Gang
● The second Emerging Writers Award went to Madeleine Thien in 2001 for her Simple Recipes, published by McLelland & Stewart
4Emerging Writers Award
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“Philip Huynh
4Emerging Writers Award
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Philip Huynh’s Toad Stories
Studied English literature at UBC and at UC Berkeley, but dropped out to go to law school
He wrote fiction in New York City and Toronto while moonlighting as a lawyer
Co-Winner in 2015
“Philip Huynh
4Next Steps
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(Re)defining “Asian Canadian”
Digital media company
Development of new generation of writers
Be part of the “Canlit” conversation
