rich answers in search - my presentation at smx west

March 3, 2015

Direct Answers in Search

searchmarketingexpo.com@stonetemple / +Eric Enge

#SMX #11a

Who Am I?

Columnist & Contributor

CEO & Founder

40+ person Digital Marketing and SEO firm


#SMX #11a

We Conducted a Massive Study


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Query Sources


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Includes a Title

43,324 (25%)

examples

found


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Movie

Result –

Shows Tabs

1 of 2 types of

tab results

found


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Menu Result –

Shows Tabs

2 of 2 types of

tab results

found


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Question Only Partially Answered

3,117 examples

found


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Includes a Table

1,285 examples

found


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Has Sliders

6,740 examples

found


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Complete List Result With Link to Source

1,871 examples

found

All List Results

include a link

to the source


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Complete List, Partial Items, Link to Source

1,366 (82.1%)

examples

found


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Partial List

(shows

“more

items”799 (48%)

examples

found


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Rich Answer Box Plus a Sidebar

45,132

examples

found


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Has a Form

5,356 examples

found


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Includes a Chart

33 examples

found


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Result is a Carousel

4,824 examples

found


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Includes Link to Follow On Actions

172 examples

found


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Image as Part of the Result

36,392

examples

found


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Shows Related Items


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Is Google Providing Proper Attribution?

74.7% Do

Include

Attribution

25.3% Do Not

Include

Attribution


#SMX #11a

Were the

Answers

Without

Attribution

Public

Domain Info?Lyrics Were the

Only Exception

We Found

We Reviewed

42,160 Items

with No

Attribution


#SMX #11a

The Story With Lyrics

Lyrics are subject to copyright law

I reached out to Google for comment, and here is what they said:

"We only show the lyrics for songs for which

we have the appropriate rights”


#SMX #11a

Impact on Publishers


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Don’t Try to Make a Living on Public Domain Info


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Google May Also License Info Too


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Great If Your Site is Selected for a Partial

Answer


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Not so Great if You are Not!


#SMX #11a

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