rich communications highlights, time to change the strategy
DESCRIPTION
Review of the WebRTC pre-conference workshop, and the main conference. Highlight the need to change the RCS strategy, copy Libon and get the RCS API better written.TRANSCRIPT
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Rich Communications Highlights
Time to change the plan
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Structure
• Overall Impressions and RCS Situation Analysis
o The Generals need to change the plan
o Orange Libon shows the way
o We must promote cool stuff
o There’s a $100B hole we need to fill
• Orange Libon Case Study
• Fraunhofer Fokus on RCS APIs
• Paris to Berlin joyn hackathon
2
© 2010 Alan Quayle Business and Service Development
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Its time for the generals to change the RCS strategy
Simply hoping ‘when RCS is everywhere that people will use it’ is not a strategy its wishful thinking – Apple needs to see the value in RCS.
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RCS Strategy
It will all be
OK when RCS is everywhere.
RCS Go To
Market
It will all be OK when RCS is everywhere.
RCS lacks a go to market plan – still technology / standards led Treated as an inflexible plan – ‘it will be this way!’
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Current RCS
Strategy
Telco Exec
Careers
The ‘believe don’t think’ approach is simply because some exec’s have tied their careers to a fixed RCS plan – the plan needs to change
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Orange Libon shows us the way – they where the only ones to talk about real customer results
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The industry is not promoting the cool stuff, as requested in the TAD Manifesto, for the joyn hackathon Solaiemes was the underlying
technology, that should be promoted!!!!!
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Analysys Mason Prediction on Voice Usage
Telco voice usage will remain significant (74% of usage by 2018). New comms services will be essential to maintain revenue given price pressure and data revenues not offsetting declines.
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Analysys Mason Prediction on Messaging and ARPU
Telco messaging will become niche, anticipate rapid revenue decline as SMS moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018.
Industry needs to find >$100B in new revenues within 5 years.
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RCS and an IP Client – fast, innovative and interoperable (plus gets around the silly roaming in RCS)
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IP Client is key – innovate! Do not rely on the tired old network groups to deliver a tired old and increasingly irrelevant service
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People will use telco’s innovative services!
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This was the ONLY preso that showed numbers on customer impact!!!!!
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Bypass legacy roaming which simply drives every more customers to other service providers
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Nikas made a great point of NOT using RCS to complete with other service providers
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Bring together VoLTE, RCS, and WebRTC to embed communications everywhere
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RCS API strategy is KEY
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The OMA joyn API is just not modern and well written – Need an open call to real communication API experts like Tropo, Twilio, etc. to create
a modern well-written RCS API.
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