0

Rich Media Advertising Menu

August 20th, 2019

1

InRead (PC)

Menu InRead

Ad location Article page / below article content

Specification (size)Displays with a ratio of 16:9 (incompatible for 4:3) in width of

article pane of each media

Format/file size File format: MP4, file size: up to 10MB

Submission deadline 10 business days before the launch

Frequency control Yes

Media

Nikkei xTECH (@8.5 yen), Nikkei Business Online Edition

(@5.0 yen), Nikkei DUAL (@5.0 yen), Nikkei Gooday (@5.0

yen), Nikkei LUXE (＠8.5 yen), National Geographic Japanese

Edition (@5.0 yen)

▶Outstream video advertising played in the advertising frame in In-

view state. By hovering the mouse or clicking over the video, audio

playback is possible.

AD

1

2

Pushdown (PC)

Menu Pushdown

Ad location Top page, article page / header

Specification (size)

①Expanded state (Expand) W970×H400 (250) pixels

②Contracted state (Reminder) W970×H90 pixels

Alternative image to ② W970×H90 pixels

Format/file size①Expanded state (Expand) HTML5, x②Contracted state (Reminder) HTML5, GIF, JPEG, PNG

Submission deadline 10 business days before the launch

Frequency control Yes

MediaNikkei xTECH (@7.5 yen), Nikkei Business Online Edition

(@6.0 yen)

▶Large-sized display advertising displayed pushing down the contents at the timing of page opening. Contracted by clicking CLOSE

button. Display can be expanded again by clicking OPEN button of

contracted banner.

After the end of display, the height will be contacted automatically or by

clicking “CLOSE” button of ①.

①

×CLOSE

② OPEN

2

3

AD

Premium Banner

Menu Premium Banner

Ad location Almost all pages/PC

Specification (size) W1280×H250 pixels

Format/file size HTML5, GIF, JPEG, PNG

Submission deadline 5 business days before the launch

Frequency control Yes

Media Nikkei Business Online Edition (@10.0 yen)

▶Large-sized display advertising displayed in full page width

3

4

InRead Mega Banner

Menu InRead Mega Banner

Ad location Top page only/PC

Specification (size) W1280×H250 pixels

Format/file size HTML5, GIF, JPEG, PNG

Submission deadline 5 business days before the launch

Frequency control No

Media Nikkei Business Online Edition (@6.0 yen)

▶Large-sized display advertising displayed only on the top page

AD

4

5

Menu Entrance Ad

Ad location Article page / header, left, right

Specification (size)

①Head banner:1000×80 (Nikkei xTECH 1004×80)②③Side banner:160×600 (Nikkei xTECH 120×600)④Rectangle:300×250

Format/file size up to 150KB each

Submission deadline 10 business days before the launch

Frequency control Yes

MediaNikkei xTECH (@9.5 yen), National Geographic Japanese

Edition (@8.0 yen)

▶Large-sized display advertising displayed around the page; header, both right and left sides. Synchronized display with rectangle ad can create a feeling of site hijacking.

②

①

③④

Entrance Ad (PC)

5

6

Menu Smartphone InRead

Ad location Top page, article page / header, below article

Specification (size) 640×360 (actual display size: 320×180)

Format/file size File format:MP4, file size: up to 10MB

Submission deadline 10 business days before the launch

Frequency control No

Media

Nikkei xTECH (@4.0 yen), Nikkei Business Online Edition

(@4.0 yen), Nikkei ARIA (@2.2 yen), Nikkei DUAL (@2.0 yen),

Nikkei doors (@2.0 yen), Nikkei Gooday (@2.0 yen), Nikkei LUXE

(@4.0 yen), National Geographic Japanese Edition (@3.0 yen)

▶ Outstream smartphone video advertising played in the advertising

frame in In-view state. By tapping on the sound button, audio playback is possible.

Smartphone InRead

AD

SOUND ON

6

7

Smartphone Header Video

Menu Smartphone Header Video

Ad location Article page / header

Specification (Size) 640×360 (actual display size: 320×180)

Format/file size File format: MP4, file size: up to 10MB

Submission deadline 10 business days before the launch

Frequency control Yes

Media

Nikkei xTECH (@6.0 yen), Nikkei Business Online Edition

(@3.0 yen), Nikkei ARIA (@6.0 yen), Nikkei DUAL (@6.0 yen),

Nikkei doors (@6.0 yen)

▶Video advertising posted on the header position. Either type of in-line

or overlay is selectable.

AD

7

8

Inter-scroller (Smartphone)

Menu Smartphone Inter-scroller Video

Ad location Article page / within article

Specification (Size) 828×1472 (max.)

Format/file sizeJPEG, up to 300KB per an image (possible to post max. 5

images）

Submission deadline 10 business days before the launch

Frequency control Yes

Media * Please contact us.

▶Large-sized display advertising appearing within the article on a

maximum of full screen, when a user scrolls smartphone web page.

① ②

③ ④

①In-line ad image appears by scrolling down the article.

②By further scrolling down, ad image is displayed on full screen.

③By tapping a button on both sides of the image, different image is

displayed④By further scrolling down, ad image is faded out.

AD

AD(ver.01)

AD(ver.02)

＞＜

＞＜

8

9

Sidekick (PC)

Menu Sidekick

Ad location Top page, article page / rectangle frame

Specification (Size)①Rectangle (Trigger) W300×H250②On-demand panel (Expanded image) W850×H480

Format/file size① : Subject to the material specification of rectangle②：HTML5, GIF, JPEG, PNG/up to 150KB

Submission deadline 10 business days before the launch

Frequency control No

Media * Please contact us.

▶Rectangle advertising displaying large-sized display advertising with

the page automatically transiting to the right after clicking.

①

①②

＜Screen before transition＞Click on the banner of ①

＜Screen after transition＞Automatic transition. Displays on-demand panel

on the right side in browser

9

10

Contact

For further information, please contact us.

Nikkei Business Publications, Inc.Digital Marketing

digi-ad@nikkeibp.co.jp+81-36811-8029

10