rich picture of napster server 1 server 2 client server
TRANSCRIPT
Rich Picture of Napster
Server 1
Server 2
Client
Server
Freenet SystemFreenet System
Eavesdroppers
Competitors
System users
System Coordinator
System Developer
Regulations
Intellectual Industry
Get info from the system! Other systems
Copy rights
Threats
Security?
Privacy?
Users
EntertainmentIndustry
Competition
LegislationCommunity
Investors
Like scour, don’t like. Is it illegal??
Can I find files, can I share files, is there a
cost?
Are they abusing our property?
Show me the money!
Is this legal, do we take action?
How are we the same,
how are we different?
Business model? Revenue? Lawsuit?Collaboration?
Competitive Positioning?
Customers
Is this legal?
Record Industry
Where are our profits
and royalties
Government
Copyright Violations?
COMPETITORS
Are we next?
Files for sharing
MP3 Downloads
File sharing anddownloads
Technology
Lawsuit
Music for directrelease
CopyrightEnforcement
CopyrightEnforcement
Music
Cash
Open Source Project
• open standards• increased security• beating a monopoly• inreased reliabilty
Commercial Software Vendors
Competition ?
Business Aliances ?
Compatibility ?
Users
Security?
Reliablity?
Support?
Release Strategy?
Legal Authorities &Acredidation bodies Import/Export
regulations?Quality standards?Customer protection?
DevelopersDevelopment speed?Debugging/reviewing?Customer needs?
Project Admin
Overhead?Closeness to Customer?
Marketing?Controll and admission?Merchants
Making Money?
Business Model
Users
Other fileSharing systems
Other Open Source systems
Regulators
Developers
Project Coordinator
Intellectual Industry
Demand?
Copyright?Other
issues..
Competition?Threat?
Contributions?
Powerful tools?
Development?
Service
(information)
Traffic (Demand of information)
Direction, Requirement
Solutions
Freenet
InformationPublishers Information
Reliability
Security..?
Napster, Inc.
User
Community
Industry
•Copyright infringement?
•Security?
Ease of Use?
Value?
Bandwidth hog in organization
New artist’s music
Share
Download
Monitor Activities
Presented by:
Sean Dyer
Sherrie Wang
Site reliability,protect privacy and
copyrights
NAPSTER WAS MUCHBETTER!!!
COPYRIGHTPROTECTION!
PROTECTION TO USERS
ENCRYPTEDINFORMATION
PUBLIUS USER
$ PORN $ILLEGAL
ACTIVITIES
GREEDY ORUNETHICAL PEOPLE
HUH?!
Will I get fired?!?!Job security?!?!
CORPORATEWHISTLE-BLOWERS
VolunteeringHost Computers
No Democratic Radio!!!I am the dictator!!!
ha ha!!
MANUELNORIEGA
!
Jail?Safety of my family?
Human Rights?
DISSIDENTS
PUBLIUS
Illegal ActivitiesSurveilance on
citizens?
GOVERNMENT
VolunteeringHost Computers
Participating Yes :)Sponsoring No :(
Future Lawsuits?!?!
INFO TO PUBLIUS
ENCRYPTEDINFORMATION
INFORMATION
CASH?!?!
Jabber Open
Source Code
Programmers, users, public
Jabber.org
TCP-IP
ICQ and its users
AIM and its users
MS Messenger and its users
XMLXML
Jabber.com
Yahoo IM and its users
XML
To: Joe Hey Joe-
whats’ up -Dave
From:Dave Hey Joe-
whats’ up -Dave To: Mike
Hey Mike- whats’ up -
Dave
Form; Dave Hey Mike- whats’ up -
Dave
Company A
We need an IM System!!
Implementation, distribution and
Customization Services
Jabber - Open Source IM
By: S. Bubar
Source CodeSource Code
Open Source? Does that make
for better software?
Don’t we need to be able to
talk with all IM systems
Open Source? Isn’t it unstable?
Who’ll make sure it works?
SCOUR.COM
Software Developers Web
Developers Marketing & Sales
Operations
Online Media Interface
SourceXchange
End-user
Growing, Interconnected
ScourCommunity
Competitors:Gnutella &
Napster
INVESTORS
CEO CEO NepsterNepster
FinanceFinanceMarketingMarketing OperationOperationProduction Production DevelopmentDevelopment
New ArtistsExposure Court
UsersUsersVariety/Easy Download/
Community Building
CompetitorsCompetitors
Industry Standard/Sustanibility/ Revenue Stream
EngineeringEngineering/Support/Support
Product linesUser friendlyProduct Lines
PRBrand AwarenessPartnershipArtists LabelRelationship
Systems/HR Systerm ImplementBusiness SolutionSupplier Relationship
Budget/CostIPO
Open Global File Sharing Systems (OGFSS)Rich Picture for Scour Exchange
Participants
Availability of files I want to downloadDownloading time (other system requirements)Free files
•Download program•Search
OrganizedMedia files
in media library
Would I still have a job in a yearPay=risk for .com
Employees
Search
The web - Online Partners (media sites, i.e. MP3.com, Emusic, Pseudo, etc.)
Media files: mp3, video, images, etc.
US
Government
Enforcement of Intellectual Property laws.Need new laws?
Entertainment
industry
Threats to Intellectual property = $s lost?
SCOUR EXCHANGE‘Search Engine'Recognize IP lawsOpen development programProprietary technology (search, exchange and index)
Advertisers
Exposure to potential customers
Reach the right audience for product?Ad costs Revenues
$
Other peer-to-peer sites
Legal problems
Other search engines
Competitors
Saturated market?Key differentiators?
Open-Source Development
Open Communities
Source code and
license
ChatBulletin Boards
Courts
Is this a violation ofcopyright laws?
peer to peer file sharing no central server not limited to music files
Competitors
Lawyers
Who is there to suehere?
RecordingIndustry
They're not payingfor all that
copyrighted music!
Other Companiesowning
intellectualproperty
It's not just musicanymore!
Napster Rich PictureNapster Rich Picture
User PC
User PC
User PC
User PC
Napster Server• Software
•Chat Rooms•Instant Messaging
•Hit Lists
User PC
User PC
User PC
Pool of music lovers (potential users)
I’m looking for Backstreet
Boys
I have Backstreet Boys!!! Go ahead and download it. Metalica, Dr. Dre. & other artists
US Legal System
Ventural capitalist
Profit, ROI, risk?
ScourProfit? Long term growth?
Management
dataCorporate strategyNew product Development plan
Marketing dept.
Web developer;Software engineer
Financial goal
Finance departemnt
resources
adminitration
Need more resource
Do we have most up-to-date tools? We don’t have enough user Feedback.
Current Clinents—advertisers: Quest, half.com…;And potential clients.
End users
competetiors
marketing
Government &Recording companies
Copyright infrigement?
Lawsuit?
Website interfaceProduct offering
analyst
Proftability?Sustainability
?
2. Open Systems Business Models (OSBM)Rich Picture for Red Hat Inc.
$
Pay = risk for new business model
Employees
Availability of files I want to downloadDownloading time (other system requirements)Free
Customers
Competitors
Return on investment on software developmentMarket share
Partners - Application vendors, solutions providers, service providers, platform vendors, embedded developers
Market share
•Source code and free license
•Support
OPEN-SOURCE DEVELOPMENT
ENVIRONMENT - GPL
RED HATAssemble 400 software packages into a useful OSBranding/ReputationNew business model = competitive adv?Market sizeMarket positioning
Red Hat Linux OS:CustomizableBrandConvenient
$
Retailers/ Distributors/ Resellers $
•Support
•Product•Certification
Programs•Joint Marketing
•Source code and free license
•Support
$
Napster- enaling musicians and music fans to locate bands and music available in MP3 format. Napster also has instant messaging, chat rooms and Hot List user bookmarks. 45 employees. Shares files from 1 interface.Napster- enaling musicians and music fans to locate bands and music available in MP3 format. Napster also has instant messaging, chat rooms and Hot List user bookmarks. 45 employees. Shares files from 1 interface.
Board of Directors – Hank Barry interim CEO; John Hummer, Shawn Fanning, Founder; Milton E Olin Jr., Chief Operating Officer; Edward Kessler, VP Engineering; Lyn Jensen, CFO and VP of Operations; Don Dodge, VP of Product Development; Elizabeth Brooks, VP of Marketing;
Board
StrategyIT
Marketing
Government
Musicians
Musicians
User
User
Software
User
User
How do I get
Musicians to support
us?
How do we make $$$ at
this?
How do I use Napster to
generate $$$?
Is this lawful?
How do I get them to
stop?
Gnutella
www/Users
P2P Info. P2P Info. SharingSharing
Free Free Movies and Movies and
SongsSongs
Developers
Open-Open-Source Source SoftwarSoftwar
ee
Copyright Copyright InfringementInfringement
Record & Movie Producers
Lost revenues Lost revenues vs. Exposurevs. Exposure
Artists & Entertainers
Courts
Copyrights vs. Copyrights vs. Open-SourceOpen-Source
MP3 Mfgs.
Product Product SalesSales
Medium for File Sharing(Data)
goods
Enjoyment Goods
Competition Open-Source Open-Source StandardStandard
Sell, sell, sell !!!
InternetCommunity
Napster
Free songs!!!
MP3 PlayerProducers, etc.
Facilitate
Artists/writers
Money, fame!!!
Record IndustryProtect
IP
Sell, sell, sell !!! NAPSTERStakeholders
Government
Brand, “loss
leader”!!!
Other file sharingservices
Gnutella
G n u te lla U se rs
T o ta l C a ta lo g o f U se rs
(C u rren tly "Lo g g e d" in to C o m m u n ity)
U se rG o a l: A cce ss C o nte n tw /o $
D o w n lo ad S ou rceco de
S e a rch C ata logG u e st D o w n lo ad
H o s t U p loa d s?*C o s t: FR E E , A n o nym o us
C o s t: T im e , C o m m itm e nt
C o u rts (N a p s te r v R IA A )
Q : A m I com m itin g aC rim e ? C an I b e ca ug h t? s to p pe d?
Q : W e m ay s to p N a ps te r -C a n w e s top true P 2 P ?
O th e r C o p yrig h t ho ld e rsQ : o bse rv ing N ap s te r/R IA AW ha t do w e d o?
O n lin e P o rta ls /C o m m un ities
Q : H ow can w e u se th is? L e ga l?
------ ------ ------ ------ ------ ------ ------ -----O b se rva tio n L in e -- ------ ------ ------ ------ ------ ------ ------ ----- -
K e y P e o p le : R o se n , B o iesG o ve rn m e nt
K e y P : H a tch
* 70% m ay not be allowing uploads,http://www.salon.com/tech/feature/2000/09/29/gnutella_paradox/index2.html
Q : S h o u ld /C an w eR e gu la te?
G o reQ : C a n I say I in ven tedth is to o?
C o m m u n ity A t L a rgeQ : W ha t is a ll th is? Is itle g a l? S h o u ld I try it?
R e ta ile rsQ : Is th is rea lly hu rt ingo u r sa le s?
In vesm en t C om m u n ity
Q : Is th e re P to be ha d?R isks? !
N e w s M e d iaQ : W h at n ew an g le canb e w ritte n a bo u t to da y?
G N U D e v C o m m u n ityK e y P e rso n : G e n e K an
G o a l: F re e , O p en S ou rceC o m m u n ity
Rich Picture for FreeNet
Freenet Host/User
Freenet Host/User
Freenet User
Freenet UserDo I have privacy of
authorship?
What machine and operating system do I
need to host it
How do I get files I’m
interested in?
Do I have privacy of
readership?
Government Intervention
Developers
Attackers
How do I stop a file
from being shown
Attackers
Rich picture of Jabber.com
Present Customers
Potential Clients
Other Instant Messaging ServicesCustomer
relationship
Market focus?
Enough interaction?
Market Research
Top Management
Jabber.com
Developer
Market Data
Attract Customer
Issues
Attract Customer
How to gain Mtk. Share
How to gain Mtk. Share
Attract
Solutions How to get the best value?
Compete technically in the XML based services beyond IM
Developer community
Inter-operable? Extensible? Open Standard XML?
Profit? Survival?
Admin
Cash enough? Productivity?
Company Strategy
Dhruba
Improper focus?
Concepts
Resource
Develop open standard XML
Ian Clarke
Change the world! Democracy!
I’m losing control because of FreeNet
Censors
RIAA
By: John Gibson
NODES
DESIGNER
GOVERNMENT
USER
ATTACKER
FREENET PROJECT
CONTRIBUTOR
I REALLY LIKE MY ANOMYMITY
DOWN WITHCENSORSHIP
A ENTIRELY NEWINTERNET
I HAVE TO SEE WHATS IN HERE
AND MONITOR IT
I WANT TO DESTROY IT
USER/ NODE 1
USER/ NODE 3
USER/ NODE 2
USER/ NODE 4
USER/ NODE N
NETWORK/ INFORMATION POOL
NEW USER/ NODE (N+1)
EXITINGUSER/
NODE (N-1)
FREENETSOFTWARE/
REQUIREMENTS
EFFICIENT ROUTING
ALGORITHM INFORMATIONLOST
DESIGN GOALS
1) Anonymity of both producers and consumers of information
2) Deniability for storers of information
3) Resistance to attempt by third parties to deny access to information
4) Efficient dynamic storage and routing of information
5) Decentralization of all network functions
CONCERNS
1) Legal/ Law
2) Security
3) Variation in number of nodes and node capability
4) Information lost
FREENET Minh Q. Ho10/12/00System AnalysisAssignment #2Rich Picture
Rich Picture of NapsterRich Picture of Napster
Napster
RIAA Current Investors
US Government
Potential Investors
Artists / Labels
Fans / Napster Users
Capital Investment
Profits
Profits?Lawsuits
?
Capital Investment
Profits
Profits?Lawsuits
?
Copyright infringemen
t
Take action?Future precedence.
Lawsu
itSupport
Lawsuit
Free Music
Government
Entertainment Industry
Customers
Scour.com SoftwareEmployees
Lost Revenue
Copyright Laws
President
Why is this wrong?
File Exchange
File Exchange
Copyright Laws
Free Stuff!
How long will I have a
job?
SCOUR.COM
Gnotella Rich Picture
CEO CEO NepsterNepster
FinanceFinanceMarketingMarketing OperationOperationProduction Production DevelopmentDevelopment
New ArtistsExposure Court
UsersUsersVariety/Easy Download/
Community Building
CompetitorsCompetitors
Industry Standard/Sustanibility/ Revenue Stream
EngineeringEngineering/Support/Support
Product linesUser friendlyProduct Lines
PRBrand AwarenessPartnershipArtists LabelRelationship
Systems/HR Systerm ImplementBusiness SolutionSupplier Relationship
Budget/CostIPO