rich snippets in google
TRANSCRIPT
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Scoren met Rich Snippets
Scoren met Rich Snippets
“Het is meer dan gewoon tekst!”“Het is meer dan gewoon tekst!”
Joost de Valk, OrangeValley - SMT 10 Juni 2010
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Joost de Valk, OrangeValley - SMT 10 Juni 2010
Open Source
WebKit
CSS
SEO Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Online marketeer
WordPress
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Enkele van onze klanten
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Joost de Valk, OrangeValley - SMT 10 Juni 2010
http://yoast.com/
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Wat zijn “rich snippets”?
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Traditionele results
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Kleine stapjes
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Niet alle content is zo “simpel”
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Microformats: open standaard
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Rich Snippets: 12 mei 2009
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De 5 soorten rich snippets
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Voordelen van rich snippets
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Clickthrough rate omhoog
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Kwalitatief beter bezoek
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Situatie in Nederland
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International op 26-4-2010
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Events
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Reviews van buitenlandse sites
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Implementatie voor rich snippets
3 opties:- microformats- microdata (html5)- rdf/a
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Uitzondering voor video
2 opties:- facebook share- yahoo! searchmonkey
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Test van gister met video
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Voorbeeld implementatie
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Voorbeeld implementatie
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Voorbeeld implementatie
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Rich Snippets Testing Tool
http://www.google.com/webmasters/tools/richsnippets
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Aanmelden
lange url
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XML sitemaps: nu ook met images
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Further reading
Google Webmaster Central artikelen:http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.htmlhttp://googlewebmastercentral.blogspot.com/2010/01/introducing-new-rich-snippets-format.htmlhttp://googlewebmastercentral.blogspot.com/2010/03/microdata-support-for-rich-snippets.htmlhttp://googlewebmastercentral.blogspot.com/2010/04/rich-snippets-go-international.htmlhttp://googlewebmastercentral.blogspot.com/2010/04/adding-images-to-your-sitemaps.html
Elders:http://searchengineland.com/google-search-now-supports-microformats-and-adds-rich-snippets-to-search-results-19055
http://yoast.com/google-microformats-conversion-rate-optimization-serps/http://yoast.com/rich-snippets-magento/http://yoast.com/implement-hreview-wordpress-theme/
http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/