Richard Mansour

Sukhdeep Kooner

Joseph Larios www.doggourmet.com

Industry Analysis

Buying Power: Set up account and use express checkout on future purchases. (Low)

Supplier Power: No other company offers this many choices shipped directly to your home. (High)

Threat of substitute service: We reward frequent customers with a loyalty program. (Low)

Threat of New Entrants: One of kind service personalized for your pet’s every need. (Low)

Rivalry: There are only a few other companies competing with our own. (Low)

www.doggourmet.com

Mission

At dog gourmet were creating great tasting nutritious dog food. We understand that your dog is not just a companion but a very

important part of your family. That’s why we created dog

gourmet foods.

www.doggourmet.com

Business Description

Products sold

Gourmet Dog Food Business to consumers transactions through

direct use of internet

Revenue is generated from the sales of the dog products

We are a Pro-profit organizationwww.doggourmet.com

Dog Gourmet

Location: Los Angeles, California

Which has the best demographics for gourmet dog food.

Distribution of orders sold will be shipped by Fed Ex, UPS, and US Postal Service

www.doggourmet.com

Dog Gourmet

Marketing on the web

Add space on all leading search engines

www.doggourmet.com

Competitive Advantage

Our prices are reasonable which makes us Top ten percent of the cost leaders in the Dog food industries

Our product uses just-in-time processing which makes our product the freshest and unique.

We have variability we offer a grand selection of quality products with home delivery

There are no present threats in this market since we offer so much more than other similar business

www.doggourmet.com

E-commerce Business Process Diagram

www.doggourmet.com