Style Guidelines

Colors: !

Fonts: Helvetica Neue UltraLight (primary)

Snell roundhand bold (holidays) Lucida Bright DemiBold Italic (Flash sales)

!

Watermark: in top right corner*) !

Photography: Ashleigh photos OR personal photos.

*If Available. If the watermark covers up an imporant part of the image, move to top left corner

Owned Content Guidelines

Example Templates

Bonus Snow Day Class!

The excuse of time and motivation isn't a problem any more because barre's hour

long workout is quick, efficient, and challenges me physically, mentally, and emotionally.  I am in and out in an hour's time and I have never felt more confident, healthy, and active in my whole life.  I am

beyond grateful for all that Richmond Barre has done for me. -CW

#MotivationMonday

!

!

33% off on all shirts! today only.

this hour is for you.

In seat work, stay in contraction, try not to squeeze release. #FormFriday

Keep knees over ankles

Make sure your toes are just below

the barre before pulling away and

lowering your seat. #FormFriday

Heels high to protect knees- keep ankles pressing towards each other instead of rolling outward. #FormFriday

#MotivationMonday

Work smarter not harder! For better results,

try changing up your movements - even if it’s

only slightly.

Focus on what you love most

about your workout rather than the effort.

INSPIRE YOUR

NEIGHBOR

In knee dancing, focus on working from the top of the thighs. Keep your chest open, shoulders back and

over your hips. Think of keeping your abs in tight as you lift your seat away from your heels. Find the point at

which you feel the burn, hold the contraction, and work from there!

#FormFriday

first class free! code: rb1free

5703 Grove Avenue | RichmondBarre.com

#FormFriday

When working the upper back, be sure to

relax the shoulders back and down.

Meet the challenge head-on.

In parallel thigh work, hold your posture tall. Keep shoulders over the hips, lower your tailbone to the floor,

and have a light grip on the barre.

#FormFriday

http://bit.ly/AshleighPhotos

Photography Resources

Password: “Richmond Barre”

Shared Content Guidelines:

Do not use watermark on curated content. !

When sharing content from another source, credit the author/source in the copy of the post. !

Suggested Sources: Pinterest Vendors (bkr, barre socks, etc. Partners/Friends of BR (Super Fun Yoga Pants, Nellie George

Shared Content Examples

Social Strategy

The Richmond Barre Social Media Team

Jordan Twitter Blog

Cecilia Facebook Pinterest

Christina Facebook

FormFriday MotivationMonday

Richmond Barre Social Channels

Content Types: Motivation Monday Form Friday What to wear Wednesday Contest Teacher Feature Barre Belle Curated Content !

Post Frequency: 5X/week !

Channel Owner: Christina

Content Types: studio news sales in-studio photos barre belle teacher features !

Post Frequency: 1-4X/Week

Channel Owner: Jordan

Content Types: !!

Post Frequency: !

Channel Owner: Cecilia

Content Types: #BehindTheBarre studio news sales in-studio photos barre belle teacher features !!

Post Frequency: 1-4X/Week !

Channel Owner: Jordan

Post Logistics

Christina, Jordan and Cecilia upload posts to Asana and tag Ashley by Monday.

Ashley reviews, approves and requests edits for posts by Wednesday.

Christina, Jordan and Cecilia make requested edits, schedule and post.

*make a note about unplanned posts that come up.