Asian Market Entry

Micro Base Stations

3G Mobile Phones

Workforce Optimization

Call Center Performance Mgt

Call Center Workforce Mgt

Product Marketing and Product Management

Launched a broad range of new offers at ACE,

CiNet, NICE, IEX, Spatial Wireless and Nortel:

• Product marketing and launch materials

• Messaging and customer presentations

• Product packaging and integration strategy

• White papers and strategic business plans

• Customer business cases and Pricing

• Market and competitive analyses

• Alliances

• Project management

• Catalog and asset management systems

RICK GLEW – MARKETING AND BUSINESS DEVELOPMENT PORTFOLIO

829 Parkwood Court; McKinney, Texas 75070 ~ Cell: (214) 395-1573 ~ rglew@tx.rr.com ~ http://www.linkedin.com/in/rickglew

Website and Interactive Media

• American College of Education (ACE), NICE IEX, CiNet and Spatial Wireless websites launched with new branding,

messaging, CMS structure, SEO-based design, flash content, lead capture systems and multiple languages.

• Interactive media demonstrations and videos to make call center, online education, networking and multimodal

solutions easily understood – Used for website, soft copy collateral and presentations.

“I’m sending

description &

directions”

“I’m sending

description &

directions”

“I’m sending

description &

directions”

“I’m sending

description &

directions”

CiNet website with SEO design, video previews, and

comprehensive course search and catalog system

Multilingual NICE IEX WFM website with interactive call

center solution descriptions and customer videos

Multi-Modal SIP Services

Wireless Location Tech

3G Applications Enablers

Industrial /P. Safety Training

Online Higher Education

Distributed Soft Switching

Spatial Wireless website with interactive mobile soft-

switching descriptions & multimodal service demos

ACE website www.ace.edu and facebook sites with

interactive program maps and dynamic social content

Branding, Sales Collateral, Interactive Media, and Advertising

• Corporate brand redesign and implementation for ACE, CiNet, IEX and Spatial Wireless.

• Suite of ACE, CiNet, IEX and Spatial Wireless brochures and solution descriptions. IEX material in 6 languages.

• Series of ACE, NICE and IEX newsletters to customer, prospect, partner and analyst audiences.

• Marketing and product demonstration CDs with interactive flash demonstrations, presentations and collateral.

• Trade magazine, electronic banner and email advertising.

• Sales proposal/support documentation and pocket qualification guides.

ACE Brochure, Admissions Kit, Course

Description, Email and Mobile Landing Page IEX Magazine Ad, Brochure, Proposal, Product Sheet,

InView eNewsletter, Pocket Guide and Interactive CD

Social Media, Press and Analyst Relations

• Integrated social media campaigns across Facebook, Twitter, LinkedIn, Pinterest and Teacher’s Blog to build

audience and drive engagement and organic search results.

• Extensive IEX, NICE Systems and Spatial Wireless coverage in call center and wireless trade press.

• Authored whitepapers on Workforce Management ROI, Customer Satisfaction, Marketing Automation,

Operational Efficiency, Workforce Optimization, Distributed Core Switching, Gateway Switching and Multi-

Modal Services, among others. Published in industry trade journals.

• Spatial Wireless made America’s Network and Telecommunications Magazine annual lists of Eight Hot Start-

Ups and10 Hot Technologies respectively.

• IEX has won many industry awards, including Frost & Sullivan and Gartner leadership recognition.

• IEX Video developed for CNBC Business and Beyond Segment.

CiNet Video Preview, Brochure,

Catalog and Solution Description

Global Packaged Campaigns

Lead-Focused Event

Management

Lead Follow Up, Closed Loop ROI

Reporting

Marketing Automation, Lead Nurturing, Marketing/Sales System Integration

SilverPop Marketing

System

Salesforce Sales CRM

System

Events

• Led IEX presence at over 80 call center trade shows and regional lead generation events each year, introducing

new branding and booth designs and regularly winning best-in-show awards.

• IEX Pathways to Excellence contact center best practice seminars/webcasts - N.A., EMEA and APAC.

• Regular participation in Industrial and Public Safety association events to promote online skills training solutions.

• Managed Spatial Wireless annual participation at CTIA Wireless, 3GSM World Congress, Supercomm and

regional shows. Extensive live-air technology demonstrations with partner companies.

Competency Development - Joint Planning - Market Development - Rewards

IMPACT ON RETENTION

CLA

IMED

IMP

OR

TAN

CE

High Low

Motivators

Hidden Opportunities

Potentials/ Savers

Hygienics

Low

H

igh

A01

A04

A6

A05

A10

A02

A09 A03

A08

A07

Customer Satisfaction

Research

Lead Generation and Marketing Operations

• Increased ACE Search Engine Marketing (SEM/PPC), Organic Search Performance and Quality Lead Flow by

250%, 50% and 100% respectively in the highly competitive online higher education space.

• Completed call center transition to Campus Management Talisma CRM at ACE.

• Implemented SilverPop Engage marketing automation integrated with Salesforce.com for lead generation, scoring,

nurturing and closed loop management reporting - In IEX and then across parent company, NICE.

• Integrated global eMarketing, automated nurturing, newsletter, Google PPC and SEO, whitepaper, Webinar,

portal, direct mail, advertising and telemarketing programs at NICE, IEX and ACE.

• Data hygiene practices, API interfaces between systems and training programs to enable more targeted campaigns,

efficient lead management and activity insight to support downstream sales.

• NICE and IEX customer satisfaction research and specific employee MBO compensation programs.

• NICE, IEX and CiNet channel partner agreements, support materials, ROI tools and marketing programs.

• CiNet market mapping, prospect database and content catalog tools to simplify and shorten the sales cycle.

Spatial Wireless Exhibit, IEX Exhibit, CiNet Exhibit and

Pathways to Excellence Seminar Series Website

Alliances and Business Development

Conceived and developed technology and commercial alliances between Nortel Networks and several consumer

electronics and telecommunications market leaders. Focused on:

• Mobile Phones and Wireless Devices

• Wireless Internet Enablers, IP Clients and Middleware (e.g. Location Technology, WAP)

• Microcell Radio Access Equipment

• International Market Entry Relationships

Key partnership agreements included:

• Samsung - CDMA 1xRTT and 3G UMTS mobile handset technology testing agreements

• LG Electronics - CDMA mobile handset commercial agreement and joint bids

• Qualcomm - CDMA 1xRTT mobile handset technology testing agreement

• Motorola - GSM and UMTS mobile handset technology testing and commercial bidding MOUs

• CMG - Wireless Application Protocol (WAP) Server OEM agreement

• Openwave - WAP Server OEM MOU and joint bidding agreements

• Sanyo - Wireless device technology testing

• Sun IPlanet - Wireless Internet Web/Application Server hardware and middleware MOU

• Cambridge Positioning Systems - Location facility technology and OEM agreements

Sales and Account Team Management

Managed Nortel Networks account marketing and sales engineering teams supporting mobile and regional carrier

network companies. The teams consistently exceeded all sales, margin and customer satisfaction targets and won all

competitive tenders. Key customers included:

• Bell Mobility – The largest wireless operator in Canada

• Canadian western provincial telephone companies which have since joined together as part of Telus – AGT, BC

Tel, Ed Tel and Quebec Tel

• Canadian eastern provincial telephone companies which have since joined together as Bell Aliant – MT&T,

NBTel, Newfoundland Tel and Island Tel

• MTS, Sasktel and Teleglobe