Ricoh Dataworks3 Variable Data Printing Solutions Create, Distribute and Save

Customised communications create opportunities. They speak directly to readers with a precision that

conventional documents can’t match. They are essential for building relationships, enticing prospects

and growing revenue.

Whether you are producing direct mail, transactional documents or complex transpromotional

documents, the RICOH® Dataworks3 software suite makes your variable data printing (VDP) jobs

faster, easier and much less expensive. This easy-to-use, Windows-based software enables you to take

unformatted data from virtually any source, merge it into any pre-designed template and distribute

the output to any Ricoh print engine, e-mail, fax or archive system.

Dataworks3 software enables you to manage data-driven documents from creation through to

delivery. It automates back-end processing and accelerates production - so you can communicate

with your customers while significantly reducing operating costs yet making a stronger impact on

your audience.

Dataworks3 DM Creates Powerful Direct MailDataworks3 DM software is an affordable, template-driven application that

makes it fast and easy to build powerful direct mail programs.

• Quickly customise flyers, three-fold mailers, postcards, letters and many other one-to-

one direct mail pieces by adding text and graphics to a standard template.

• Populate the template with data files in virtually any file format, using an intuitive,

Windows-based user interface.

• Send the populated, customised documents to any Ricoh device for high-quality color

or black & white output.

• Improve functionality, minimise manual steps and generate more professional output

compared to traditional mail merge applications.

• Support multichannel marketing efforts by delivering one-to-one documents for output

to e-mail applications and fax systems.

Dataworks3 SMB Streamlines Transactional DocumentsChoose Dataworks3 SMB software to establish a fully automated VDP

workflow for a wide variety of critical transactional documents.

• Design distinctive, custom forms — for invoices, cheques, reports, account statements

and other documents — quickly and easily.

• Connect to virtually any host source and Dataworks3 SMB software automatically

populates existing forms with accurate transactional data.

• Automatically send print-ready documents to the Ricoh output device of your choice

for professional quality results.

• Streamline workflow by setting up the software to query a database on a schedule (eg

monthly), process the data (eg pending invoices), apply pre-arranged rules, populate

forms and print the documents — without any user intervention.

• Maximise flexibility with powerful routing capabilities. Apply rules to print different

parts of the same document in color and black & white, print in color only for select

recipients, or automatically send documents for e-mail, fax delivery or archiving.

• Eliminate the need to purchase and store pre-printed forms, letterhead and other pre-

printed stationery.

Keep Running with Ricoh at PrintEx 2007

Date: Tuesday 7th August 2007 Time: 7.30 - 9.00 am Venue: The Duxton HotelRoom: Duxton 2Address: No. 1 St Georges Terrace, Perth Parking: Complimentary parking subject to availability

Please RSVP by Friday 27th July by emailing Danielle Learmonth on dlearmonth@ricoh.com.au or calling 9347 0409

Case study - Print & Design Management (PDM)Print & Design Management (PDM) is an independently-run business that provides copying, printing, scanning and binding services for a number of universities, schools and private colleges.

Find out how Ricoh’s Digital StoreFront was able to help PDM:Convert from hard copy to a digital PDF workflow and maximise their efficiencyManage jobs remotelyHandle job submissions from clients online

EFI Global Case StudiesDiscover how organisations have benefited from increased productivity by maximising their machine up-time. Work smarter with your resources and save in the long term.

Variable Data: XLPrint Integrate your data with your current system, to create day-to-day business documents such as invoices, statements, catalogues and price list seamlessly. Industry expert, Gerard Callaghan will show you how your organisation can profit by using variable data software.

Who should attendPrint production managers, purchasing managers and IT managers for schools, universities, legal industry, banks and any large organisations with a print facility.

Agenda7.30 - 8.00am Registration and breakfast8.00am Presentation begins9.00am Event concludes

production

Ricoh invites you to join us at our second

Solutions Roadshow

Take control and maximise your production workflow

Use targeted direct mail promotions to improve communications and grow revenue

Build compelling, highly personalised transactional documents that precisely target customers

and prospects

Automate data-driven document workflow -and promote highly effective mail-ready documents

Productivity, Efficiency, Flexibility, Control

Dataworks3 PRO Offers Production-Class VDPBring your most innovative marketing and relationship-building ideas to

life with Dataworks3 PRO software for VDP transpromotional documents.

• Automatically assemble intricate, eye-catching promotions that incorporate detailed

transactional data.

• Achieve production-class output speeds to maximise throughput, with automated

delivery of compressed files to high-volume Ricoh systems.

• Target prospects with personalised messaging for maximum marketing impact by

applying conditional logic across multiple applications.

• Transform Line Conditioned Data Streams (LCDS) to a more flexible, open-data

format — permanently.

Convenient, Easy OperationAlthough the processes it automates are complex, the Dataworks3 software

interface is incredibly convenient and easy to use.

• Create and edit direct mail pieces in minutes to react more quickly to market changes

and take advantage of emerging opportunities.

• Set up forms once (with Dataworks3 SMB + PRO) and enjoy all the benefits of

automated creation and printing.

• Employ the Windows-based interface with its automated “wizard” tools that make the

application simple to navigate for users with any level of experience.

• Distribute documents anywhere — including print, e-mail, fax and archival systems on

the network — to increase efficiency and reduce output costs.

High-Impact ApplicationsDataworks3 software can improve the efficiency and effectiveness of

personalised communications in virtually any industry.

• Real estate: Quickly and cost-effectively create customised listings and sales materials.

• Retail: Promote new offerings with one-to-one postcards and self-mailers.

• General business: Automate creation and printing of orders, cheques, invoices and

inventory reports.

• Finance: Build complex transpromotional documents that include personalised

promotions based on customer account details.

• Colleges and Universities: Customise recruitment materials that reflect the specific

interests of individual prospects.

The Dataworks3 MAIL option integrates high-level USPS mailing automation capabilities, helping you reduce operating and mailing costs associated with

your variable data-driven documents

Dataworks3 software features a simple-to-use, intuitive, WYSIWIG interface with easy-to-navigate

design tools and “drag-and-drop” data-merge functionality

Australian oboe virtuoso Diana Doherty has played – and

danced! – the magical music which Ross Edwards’ wrote

specially for her in Europe, Australia and America (with the

New York Philharmonic and Lorin Maazel). Swirling around

this enchanting concerto is a colourful selection of music that

moves with a graceful lilt and a skip, created for dancers and

for dancing.

Please RSVP by Monday 24th September to Danielle

Learmonth on 9347 0409 or dlearmonth@ricoh.com.au

Dear Sarah, Ricoh and West Australian Symphony Ochestra

invite you to attend Dance!Concert: Dance!

Date: Saturday 6th October

Time: 7pm for 8pm concert start

Location: WASO Corporate Lounge,

St Georges Terrace level, Perth Concert Hall

Dress code: Lounge suit

Organisations in any market can take advantage of Dataworks3 software to make powerful connections

with customers and prospects

Easy Data IntegrationUtilise data from virtually any source or host, in any format, with the Dataworks3

application for document population.

Simple Form CreationBuild customised forms for any transactional process. Workflow Automation (SMB

and PRO) Configure and apply document-specific rules for complex workflows.

ODBC Database Integration (DM and SMB)Query a database to automatically generate printed reports.

Flexible OutputIntegrates seamlessly with any Ricoh output device for printing in black & white or

colour. Also connect to archive, e-mail and fax destinations.

Innovative VDP ApplicationsDeploy the Dataworks3 software suite to create and manage a wide

variety of data driven, one-to-one communications.

Dataworks3 DM• Postcards

• Flyers

• Letters

Dataworks3 SMB• Invoices, cheques, statements, purchase orders

• Investment reports and account updates

• Report cards, progress reports, enrollment forms

• Admissions, clinic reports, insurance billing

• Transportation delivery tickets, shipping documents

• Inventory reports, distribution orders

• Utilities bills and notices

Dataworks3 PRO• Cross-sell related products with ease

• Infuse highly targeted marketing and promotional messages within

your transactional documents

• Service-oriented upselling driven by purchase history

• Use customer account information to more efficiently promote the

sale of products and services

Faster, More Efficient Workflow From Creation to Destination

4 April 2008

Attn: Sarah BrownNational Science Institute283 New streetSydney NSW 2000

Dear Ann,

With the new partnership between Ricoh Australia and Strategic Purchasing, we are now able to invite you to be a part of the Ricoh Premier Program, which encompasses dealing with Ricoh Australia Pty Ltd (the manufacturer) direct for all your document production requirements.

As a Ricoh Premier member, your organisation has:A direct relationship with Ricoh, the manufacturer of your office automation equipment; Access to customised enterprise-wide solutions, built for your specific needs; The best possible pricing on Ricoh products; National consistency in pricing, contract and technology implementation; Your own Digital Sales Consultant to assist with specifications, quotes, purchasing and technical support; Centralised Account Management, service reporting and agreed measurement procedures to benchmark for your complete satisfaction;The opportunity to participate in our Machine and Toner Cartridge Take Back programs, which also contribute to your own environmental management programs; and Invitations to exclusive seminars and networking functions.

These are just some of the advantages of partnering with Ricoh directly – but ultimately, it’s all about how we can work closely with you to develop the right solution.

I have included a copy of Ricoh Connect featuring our new ESA TransFormer software solution. Have a read. I look forward to introducing you to the many benefits of the Ricoh Premier Program today.

Yours sincerely,

Bruce AnonymousDigital Solutions Consultant

Although the AficioTMMP C4500

has received awards for it’s

quality and features, for the more

colour-centric office, the

AficioTMMP C4500 now comes

with a Fiery Controller. To help

you get the best quality and

functionality from the AficioTMMP

C4500, you can now manage

your output quality and files to

a far greater extent using the

ColorWise features, along with

other driver settings.

Dataworks3 System Requirements

CPU: Intel Core Duo2, 2 GHz Processor (3 GHz or above recommended)Operating System: NT SP6, 2000, XP, Windows 2003, Windows VistaMemory: 1 GB RAM (2 GB or higher recommended)Disk Space: 20 GB Hard Drive (free space) minimum (50 GB recommended)Display: SVGA 1024 x 786 or betterInput Device: Mouse or other pointerWeb Browser: IE version 5 or laterOption: Internet connection for online support

Function DM SMB 3 SMB 10 PRO

Spooler Subsystems 3 3 3 3

Launchpad 3 3 3 No

Designer 3 3 3 3

Manual Job Submission 3 3 3 3

Output to PS3 & PCL 3 3 3 3

GDI Printing 3 3 3 3

Optimised Postscript 3 3 3 3

Layout-Level Routing (Conditional) 3 3 3 No

ODBC Queries 3 3 3 No

Input Filter (Control over each

incoming byte of data)

No No No 3

Unicode Printing 3 3 3 No

Line Printer Data 3 3 3 3

CSV Data 3 3 3 3

Smart Objects 3 3 3 No

Barcodes 3 3 3 3

Charts 3 3 3 3

Auto Shapes 3 3 3 No

Layout Wizard 3 3 3 No

Avery Labels 3 3 3 No

Form Wizard 3 3 3 No

PDF Import 3 3 3 No

Workflow (Automated Job Submission) 3 3 3 3

Multitasking 3 3 3 3

Job Management 3 3 3 3

LPD Input 3 3 3 3

Directory Watch 3 3 3 3

ODBC Scheduler No 3 3 No

Pre-Processor Interface No 3 3 3

Device Specific Features No No No 3

Runtime Events No No No 3

Colour and Font Indexing No No No 3

Text Block Events (Columns, Colour,

Font, Justification)

No No No 3

Vertical Formatting (PCC) No No No 3

Translation Table (between two

encoding systems)

No No No 3

Advance Conditional Events No No No 3

Legacy Data (Xerox LCDS) No No No 3

Archiving Capabilities No Optional 3 Optional

E-Mail (SMTP) 3 Optional 3 Optional

Fax (Windows Fax) 3 Optional 3 Optional

Product code: 950132All brand and/or product names are trademarks of their respective owners.

For more information on

Dataworks3 call Ricoh on

1800 646 679 or visit ricoh.com.au