RIDDLE

What goes around the world but stays

in a corner?

Typography

Font styles evoke different moods

• Select a font that continues the theme of your design e.g Retro or Gothic, traditional or modern etc

Type continues the message

• Font style can communicate a message

• Selecting the wrong font can spoil a good design

Type and layout

• Typography can enhance a design

• Combine images and letters to create a successful, and eye catching example of graphic design

Legibility

• Change direction, size, style e.g. bold, italic, light etc to improve legibility - your design is a form of visual communication, ensure the onlooker gets the message!

Picture font

• Create an image with words and letters of varying sizes

Exercise

Write your first name in a typeface aimed at the following age groups:

17-25 years 4-7 years 50-70 years

Use only black and white (no colour)

Consider the layout / composition of your typeface

Exercise

Work in pairs Write your partner’s name using a typeface that you

feel best represents their character Use only text (no images) Add colour if you think it helps communicate the

message Consider composition I.e. where the name is placed

within the space of an A4 page

Typeface

Serif and Sans Serif

Typeface

A typeface may be named after its original designer:

Baskerville, Bodoni, Garamond, Goudy For its use:

Times roman was designed for the London Times

Avant Garde was designed for magazines For its characteristics:

Excelsior, Paragon were designed for high legibility Or for its designer’s fancy:

Perpetua, Centaur Typeface are also given brand names:

Geneva, English

Parts of the letter: Type Anatomy

Spine: The main left to right curving stroke Serif: The thin projection at the end of main strokes Descender: The part of the lowercase letter below the baseline Ascender: The part of the lowercase letter above the mean line

• Bowl: main curved part

• Counter: enclosed circular section

• Ligature: where two or more letters are joined

• Stem: main vertical stroke

How to recognize typefaces

1. The point of letter strokes rising above the lowercase characters

2. The point of letter strokes descending below the characters

3. The point on which all characters and symbols rest

4. The point that determines the height of lower case characters

5. The point that determines the height of capital letters

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2

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5

Family

A typeface can have a number of variants within the family:

Bold, Italic, Roman, Normal

The popular type Helvetica has a family of over 50 variantswhereas other more decorative fonts may have only one variant e.g. Algerian

Exercise

Open up a blank Google Doc, type and select a suitable typeface for the following words:

Crazy Shade

Space Summer

Boy Winter

Girl Smoke