riesling weeks russia - deutsche weine · 2020-05-29 · riesling weeks 2020 august – september...
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Riesling WeeksRussia
August – September 2020
Riesling Weeks 2020
August – September 2020
Main Concept
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Riesling Weeks 2020 –„Your Summer in a Bottle”
Ray Bradbury`s book „Dandelion wine” inspired us to base our Riesling Weeks 2020 campaign on idea, that Riesling is a bottled summer. Dandelion wine becomes in the novel a symbol of summer, happiness, and memories that are of great importance. In this metaphor, we associate Riesling with summer. We create an image of Riesling sitting on the tongue, fruity and vivid. It suggests summer and is so potent that when it is bottled up, it is as if summer was also bottled.
„Hold summer in your hand, pour summer in a glass, a tiny glass of course, the smallest tingling sip for children; change the season in your veins by raising glassto lip and tilting summer in”.
Riesling Weeks 2020
August – September 2020
Participants
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Following the current market situation Retail will be highlighted this year
Retail and Alko-Shops – Federal and Regional App. 50% of a whole budget.Federal: Metro Cash & Carry, X5 Group (Perekrestok and Karusel), Selgros, Globus, Azbuka Vkusa, Miratorg, Magnit, Lenta, Krasnoe I Beloe, O`Key, Bristol (not confirmed yet)Regonal: Samberi (Far East), Gabris (Krasnodar Region), Semya (Perm), Aromatny Mir (St. Petersburg)
Restaurants and Wine-Bars from 17-20 Russian cities
Wine-Boutiques
Riesling Weeks 2020
August – September 2020
Partnerships
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Own platforms:
Facebook Wines of Germany - Россия
Instagram Wines of Germany Russia
Website www.germanwines.ru
YouTube WinesOfGermanyRussia
Riesling Weeks 2020
August – September 2020
Own platforms
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Main Partners – Strong German Brands
Other Partners – Food, Wein, Lifestyle Media
Miele Zwiesel Liebherr Selters
WhereToEat Afisha Salt Euromag Influencers
Riesling Weeks 2020
August – September 2020
Terms and conditions
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The festival will run from August 1 to September 30. You can choose any period within these dates, but at least one week
At least three German wines must be in the assortment of your restaurant, bar or shop, including two Rieslings
After confirming your participation, you will be sent a registration form, as well as a brand book with promotional products
The registration form must be sent before June 19 to via [email protected]
You agree during the festival to confirm your participation in the form of photos, posts on social media, as well as provide a report with statistics on German Wine sales
From August 1 to September 31, our employees can incognito visit your restaurant or shop or vinothek
Riesling Weeks 2020
August – September 2020
Participants: Retailers and Alko-Markets
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Here are just a few ideas of promotions during Riesling Weeks in your shop:Booklets on German winesKey visuals Shelf decorationPrice tagsGlass stickersTasting standsWeb-bannerLeafletsSMMCompetition
Riesling Weeks 2020
August – September 2020
Participants: Restaurants and Winebars
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Here are just a few ideas of promotions during Riesling Weeks in your restaurant or bar: Riesling by glass
Discounts for selected Rieslings
Special menus and sets with Riesling
Happy hours with Riesling
Riesling tastings
Seminars and workshops devoted to German wines and Riesling
Contests
Riesling Weeks 2020
August – September 2020
Participants: Wine-Boutiques
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Here are just a few ideas of promotions during Riesling Weeks in your boutique: Tasting
Discounts for selected Rieslings
Contests
Social Media Promotions
Happy Hours
Shelf decoration
Riesling Weeks 2020
August – September 2020
Participants: Riesling Weeks 2019
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Let‘s celebrate together the summer with German Wine and winyour partners to join
How to register:https://germanwines.timepad.ru/e vent/1317235/#register
http://rieslingweeks.ru/2020
Contact:Wines of Germany Russia Tatjana BöhmUl. Serafimovicha, 2119072 Moscow, RussiaOffice+7 495 281 51 2525Mob+7 964 500 25 [email protected] www.germanwines.ru