Dealership Sales: 8 Ways Dealerships Can Use Data to Sell More Commercial Vehicles

A product of

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Data that is actionable and intelligent can grow your dealership sales in so many new and exciting ways.

Keep reading to learn all 8 . . .

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Target the fleets in your area that are rolling the oldest trucks.

They are the most likely to need new power units. Stress the money they will save by having more dependable, fuel efficient trucks on the road.

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Target fleets that prefer to purchase used trucks.

Unload some of your trade-ins at the best price possible by selling them to fleets that need them the most.

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Make sure you have an accurate picture of fleets in your AOR.

You could be missing potential customers that you weren’t aware of.

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Brand affinity is another powerful piece of data. Do you have a list of every fleet in your AOR that uses your brand and the average age of that fleet’s power units?

Not only can you find the fleets that are the most likely to purchase your brand, but you can also look for fleets who are having issues with CSA violations because of your competitor’s trucks.

Give your sales team the tools they need to convert more customers to your brand. This is the type of data that shows you opportunities to grow your sales that you didn’t even know existed.

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Do you know the average model age at each fleet in your AOR?

Look for opportunities to sell parts and service to fleets that have power units that aren’t under warranty.

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Hundreds of commercial trucks drive past your location every day. Find fleets based on the routes they use and offer them mobile service.

By only offering parts and service to fleets headquartered in your AOR you are missing out on a great source of revenue.

Find every fleet that drives a truck from your OEM through your county every day.

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Offer custom preventative maintenance or power unit replacement solutions for each fleet you contact.

Get a detailed breakdown of the type of CSA violations that a fleet is being fined for.

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Empower your sales team with detailed information about each prospect before they go on sales calls.

Closing the right deal at the right time with the right prospect is all about having the best data possible at your fingertips.

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How can you take advantage of intelligent, actionable data?

RigDigBI is a powerful new tool that will empower your sales and marketing with intelligent, actionable data.

Click here to schedule a demo and learn how RigDigBI can help you grow your business.

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You can also visit rigdigbi.com to learn more.

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