right face! -- welcoming face to rti for their june 2013 meeting (pdf)
DESCRIPTION
This presentation compared the challenges RTI experienced as it adopted its new pricing model to the challenges FACE continually overcomes through its business model.TRANSCRIPT
Your systems. Working as one. Your systems. Working as one.
Right FACE!
Welcome FACE to RTI
Stan Schneider
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
2
RTI’s Business Model Challenge
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
3
RTI’s Business Model…circa 2011
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
4
What Users Want: “Open Source”
• No license cost
• Can modify and distribute modifications
• Community development
• Community forum
• Use for any application
• Access (right) to source code
• Freely downloadable
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with
this legend. 5
The Dirty Little Secret of Software Pricing
Software pricing makes no sense. Vendors make it all up. The real goal is to charge in proportion
to how much money you have.
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
6
What Users Want: Pricing Reality
• Everyone pays support, because large teams generate more load
• We bundle & charge only for what you use
• We charge per developer using our API, because the software brings value to that developer’s code
• We charge runtimes, because that shares the risk
• Large teams with local experts lower support costs
• It costs nothing to ship you everything you need.
• The value is really to the project
• The bigger risk is estimating shipments
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
7
What Changes with Model Migration?
• Vendor commitment to customer
• Infrastructure to meet the commitment
• Gross margin to fund the infrastructure
• Operating ratios to achieve the gross margin
• Resource deployments to match operating ratios
• Management systems to govern the resources
• Plus the ecosystem of partner relationships
• Not to mention investor expectations
Damned Near Everything! Hence the need to choose wisely
8
What to Do?
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
9
New Business Model
• Free version: Open Community Source
• Vastly simpler commercial pricing
– Simple = One metric
– Fair = That metric scales with investment
– Open = Predictable. No nasty surprises.
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
10
IC: FACE
Paid commercial license
Scope: Project
Free Project
Free Project
Free Project Paid commercial
license Scope: Project
Paid commercial license
Scope: Project
The Friction is Gone!
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
11
The FACE Business Model Challenge
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
12
Management’s sole strategic imperative is to engage competition
Bill Barnett, Stanford
GSB
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
13
Avionics Business Model
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
14
Reinvention “Competition”
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
15
The sole imperative to control software cost is to establish a stable team working on a single code base
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
17
Repository Competition
• Competition divorces team from code
• “Reuse” implies re-learn, re-design, re-build…and re-code
• Result is very expensive!
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
18
Creation
Team
Code Base
Team Team Team
Code Base
Competition
Team
Code Base
“Reuse”
Module Competition
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
19
Code Base
Team
Create and Maintain Multiple Code-Team Pairs
for Each Module
Code Base
Team
Code Base
Team Compete these Pairs for
Each Module of Each Project
Code Base
Team
Build Project from Modules
Team
Code Base
Code Base
Team
Team
Code Base
Profit must incent buy over build… After award
OA is About Changing Competition
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
20
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
How? Open Architecture.
21
Bu
sin
ess
Mo
del
s
Interoperability
How is RTI Helping?
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
22
RTI and FACE
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
23
DDS-RTPS wire protocol compliant: interoperable with non-FACE DDS apps
DO-178C Level A Certifiable with
Connext DDS Cert
Physical connection(s) configurable at integration time
Security Profile
DDS: The Software DataBus
• Data centric – Structured, accessible data – Like a database for moving
data
• Independent modules – Supports SOA
• Plug and play flexibility – Like a hardware bus
• Peer-to-peer performance – Like streaming protocols
• Standards-based interoperability – Like TCP/IP
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
Data-Centric Messaging Bus
Scalable, high performance, reliable infrastructure
DataBus
24
Why a Databus Transport?
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
25
Reliable Operation
• The LPD-17 Ship-Wide Area Network (SWAN) runs machinery, damage control, steering, magnetic signature, mission control, navigation, communication
• Redundant networks, data, sensors and RTI middleware provide non-stop reliability
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
26
Real-Time Performance
• The Ship Self Defense System is the “last line of defense”
• SSDS coordinates high-speed radars, targets defensive missiles, and directs 1000+ rounds/sec at incoming cruise missiles
• SSDS is at sea now
• RTI delivers messages in real time
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
27
System Integration
• RTI is the leading vendor of combat system messaging
• RTI connects disparate systems, merges multiple languages on multiple operating systems, handles DIL links and legacy interfaces
• RTI enables easy, large-scale integration
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
28
Flexible Connectivity
• CAE, one of the world's leading providers of simulation and training, uses RTI over high-bandwidth IEEE-1394 for its flight simulator
• Middleware provides transport portability and architecture interoperability
"In the past we probably would have developed an expensive, proprietary system for data communications. By using RTI, we were able to deliver a proven, reliable and cost effective solution to our customers.” - Peter Jarvis, Chief Designer
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
29
24x7 Operation
• Air traffic control requires 24x7 operation. Hot swap service is critical hardware or software failures mean flight delays and substantial costs
• Without disrupting the data flow, RTI permits fast addition, updating and removal of system nodes
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
30
Crisp Interface Design
• The 34 ATLANTIDA consortium organizations design air traffic management for Europe
• RTI middleware will integrate civilian, military, and unmanned aircraft into a coordinated airspace
• DDS will be used in both ground stations and unmanned vehicles
• RTI middleware cleanly specifies interfaces between modules and defines the dataflow that coordinates the large, distributed team
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
31
Multi-Channel Connections
• The BASE TEN RoboScout
unmanned ground vehicle integrates steering, braking, acceleration, dashboard, mapping, and up to 12 video feeds
• “RTI is at the core of our modular and highly scalable environment.”
Josef Schröttle Head of Design & Development BASE TEN SYSTEMS Electronics
GmbH
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
32
Fast Development
• General Atomics Advanced Cockpit Ground Control Stations deliver real-time data acquisition, analysis, and response for unmanned aircraft systems such as Predator®
• GA selected RTI for proven software & services
• This application was delivered in under 14 months, significantly faster than with alternative software or building in house
• Middleware speeds development
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
33
Wireless Links
• NASA’s Human-Robotic Systems prototypes robots for extraterrestrial surfaces
• The project coordinates four NASA centers building four different robots. They operate in realistic environments, including over low-bandwidth, high-delay, lossy communications
• RTI middleware allows these very different systems to share common data communications over disadvantaged links
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
34
Advanced Tech in Legacy Environments
• The VW Driver Assistance
and Integrated Safety system combines radars, laser range finders, and video to assist safe operation
• It helps avoid obstacles, detect lane departures, track eye activity, and safely negotiate bends
• Advanced safety systems must connect to existing hardware. RTI middleware bridges high speed networking to the CAN bus
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
35
Hardware in the Loop
• A modern car contains 100+ CPUs
• Audi uses hardware-in-the-loop simulation to feed realistic data to components in a lab for testing
• RTI middleware enables a modular test environment that scales to work with hundreds of devices
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
36
Database Integration
• Light and strong advanced composites make advanced aircraft quiet and efficient
• Lund Engineering uses RTI to integrate the composite inspection system
• Critically, all data must be saved for validation; RTI’s database integration saves all data to permanent storage
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
37
Throughput Control
• RTI powers Varian’s
NMR and MRI product lines
• Any one of the sixteen MRI receivers can saturate a 1Gbit network.
• RTI controls and optimizes network use to handle megabytes of load without losing data
“RTI delivered great functionality at a low cost. Using RTI middleware saved us a lot of money, time, and effort compared to our previous in-house developed solution.”
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
39
Reliable Uptime
• Mevion’s Proton-
Beam Radiation Therapy system zaps tumors with accelerated protons
• The treatment must be continuous for 30-40 days; downtime endangers treatment success
• Mevion’s PBRT delivers dependable treatment at low cost
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
40
Reliable Multicast
• Blue Force Tracker (JBC-P) must process 200,000+ tracks.
• The legacy design was: – Proprietary – 1.5m SLOC – 12,000 tracks – 11 servers w/88 cores – Unreliable
• The DDS design is: – 100% standards based – 50k SLOC – 250,000 tracks – 80% of a single core – Fully redundant
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
41
Real-Time & IT Integration
• Siemens Wind Power fields farms of 500 turbines with 100m blades
• RTI enables fast control within turbines and distributed gust mitigation across the array
• RTI will also integrate with predictive maintenance and business diagnostics
• RTI melds real-time with IT
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
42
Why a Databus Transport?
• Reduces risk – Proven, reusable, certified
• Saves money – Coupling limits function & flexibility
– Lives as reusable infrastructure (!)
• Enables advanced capability – Redundancy, fan out, fan in
– Transport, OS, language transparency
– Integration, hot-swap, scalability
– Security, IoT connectivity
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
Databus 43
FACE Vision: Interoperability
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
44
Platform YPlatform X
Radio RadioOFP Sensor Display CDU Input Sensor Display InputCDU
FACE Application “X”
The same FACE application is now
portable across war fighting platforms
OFP
The addition of
FACE Computing Platform Software
enables application portability across
dissimilar war fighting platforms
FACE Computing Platform
FACE Application”X”
FACE Computing Platform
Innovation Ideas are free,
Vision is cheap,
Execution is golden.
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
45
Partition Partition Partition
RTI TSS Implementation
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
47
App App
Shared memory
App
RTI TSS RTI TSS
App App App
RTI TSS RTI TSS RTI TSS
ARINC Ports
RTI TSS
Bus/Network
Node Node
RTI/Wind/Esterel FACE Demo
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
49
RTI Connext Micro
RTI FACE Transport Service Segment
RTI Data Bus
Android Tablet
Windriver SBC P4080
About RTI
• Market Leader – Over 70% DDS mw market share1
– Largest embedded middleware vendor2
• Standards Leader – Active in 15 standards efforts – OMG Board of Directors – DDS authors
• Real-Time Pedigree – Founded by Stanford researchers – High-performance control, tools history
• Maturity Leader – 600+ designs – 400,000+ licensed copies – TRL 9
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
1Embedded Market Forecasters 2VDC Analyst Report
50
2008
Global Support and Distribution
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
51
The Right Turn
• FACE is an innovative business model…
…But it’s only right if it funds reusability
• FACE is an innovative architecture…
…But it’s only right if it expands horizons
• FACE is an innovative vision…
…But it’s only right if we execute
© 2013 Real-Time Innovations, Inc. Permission granted to distribute with this legend.
52
Your systems. Working as one. Your systems. Working as one.
Working as OneSM
See online: https://www.rti.com/industries/face.html
Open Source 2.0?
Dirty Little Secret of Software Pricing