rightscale roadtrip - the power of a cloud-enabled agency

Download RightScale Roadtrip - The Power of a Cloud-Enabled Agency

Post on 20-Aug-2015

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  1. 1. New York Agency Dinner Sept 19th 2013
  2. 2. #2# #rightscale! Thanks to our Partner and Co-Sponsor !
  3. 3. #3# #rightscale! Strong Expertise With Digital Marketing!
  4. 4. #4# #rightscale! Normal!
  5. 5. #5# #rightscale! When Things Go Wrong!
  6. 6. # A Few Examples of Success Disasters!
  7. 7. #7# #rightscale! 3 Realities for Digital Marketing! Unpredictable DemandTight Deadlines Risk of Outages
  8. 8. #8# #rightscale! RightScale: The Technology Behind Great Ideas Re-use Reference Architectures Quick Provisioning Auto-Scaling Cost Forecasting & Tracking Monitoring Resilient ApplicationsRightScale Consulting Any Cloud
  9. 9. #9# #rightscale! Unpredictable Demand!
  10. 10. #10# #rightscale! Cloud and RightScale: A Great Fit For Unpredictable Trafc! Traditional Hardware Provisioning: Flexible Cloud Provisioning:
  11. 11. #11# #rightscale! On-Demand Scalability with Mars Situation: Chocolate giveaway Took corporate infrastructure down and could only handle 1/10th of traffic RightScale Solution: Up and running with RightScale using cloud in 7 Days Smoothly scaled to meet load Marketing team could see real time traffic changes when radio and TV ads were running
  12. 12. #12# #rightscale! Tight Deadlines!
  13. 13. #13# #rightscale! Quick Provisioning and Re-Use of Reference Architectures MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Acme Co. Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE Hot Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE New Campaign MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS SNAPSHOTS CLOUD STORAGE ABC Campaign
  14. 14. #14# #rightscale! Speed-to-Market at American Girl Situation: New virtual world for doll owners Bad performance in data center Tight Deadline: Holiday catalog drop promoting virtual world was imminent RightScale Solution: Up and running with RightScale using cloud in 14 Days Scaled to meet performance Stable system Reduced costs
  15. 15. #15# #rightscale! Risk of Success Disasters!
  16. 16. #16# #rightscale! Resilient Campaign Deployments LOAD BALANCERS MASTER DB SLAVE DB APP SERVERS LOAD BALANCERS REPLICATE DNS APP SERVERS SLAVE DB REPLICATE 172.168.7.31 SNAPSHOTS SNAPSHOTS CBS CLOUD FILES
  17. 17. #17# #rightscale! Meeting Application SLAs Situation: Had 99.9% uptime commitment for loyalty platform AWS outage takes down Master DB RightScale Solution: Leveraged pre-built RightScale ServerTemplates Multi-region HA/DR setup Scale rapidly to meet load Downtime limited to minutes vs hours for other companies
  18. 18. #rightscale! #18# rightscale.com/holidays!