rightscale roadtrip - the power of a cloud-enabled agency

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New York Agency Dinner Sept 19 th 2013

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New York Agency Dinner Sept 19th 2013

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#rightscale!

Thanks to our Partner and Co-Sponsor !

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#rightscale!

Strong Expertise With Digital Marketing!

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#rightscale!

Normal!

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#rightscale!

When Things Go Wrong!

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A Few Examples of Success Disasters!

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#rightscale!

3 Realities for Digital Marketing!

Unpredictable Demand

Tight Deadlines

Risk of Outages

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#rightscale!

RightScale: The Technology Behind Great Ideas

Re-use Reference

Architectures

Quick Provisioning Auto-Scaling Cost Forecasting &

Tracking

Monitoring Resilient Applications

RightScale Consulting

Any Cloud

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#rightscale!

Unpredictable Demand!

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#rightscale!

Cloud and RightScale: A Great Fit For Unpredictable Traffic!

Traditional Hardware Provisioning:

Flexible Cloud Provisioning:

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#rightscale!

On-Demand Scalability with Mars Situation: •  Chocolate giveaway •  Took corporate infrastructure down

and could only handle 1/10th of traffic

RightScale Solution: •  Up and running with RightScale

using cloud in 7 Days •  Smoothly scaled to meet load •  Marketing team could see real time

traffic changes when radio and TV ads were running

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Tight Deadlines!

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Quick Provisioning and Re-Use of Reference Architectures

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

Acme Co. Campaign

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

Hot Campaign

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

New Campaign

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

SNAPSHOTS

CLOUD STORAGE

ABC Campaign

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#rightscale!

Speed-to-Market at American Girl Situation: •  New virtual world for doll owners •  Bad performance in data center •  Tight Deadline: Holiday catalog drop

promoting virtual world was imminent

RightScale Solution: •  Up and running with RightScale

using cloud in 14 Days •  Scaled to meet performance •  Stable system •  Reduced costs

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Risk of Success Disasters!

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Resilient Campaign Deployments

LOAD BALANCERS

MASTER DB SLAVE DB

APP SERVERS

LOAD BALANCERS

REPLICATE

DNS

APP SERVERS

SLAVE DB

REPLICATE

172.168.7.31

SNAPSHOTS SNAPSHOTS

CBS

CLOUD FILES

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#rightscale!

Meeting Application SLAs Situation: •  Had 99.9% uptime commitment for

loyalty platform •  AWS outage takes down Master DB

RightScale Solution: •  Leveraged pre-built RightScale

ServerTemplates •  Multi-region HA/DR setup •  Scale rapidly to meet load •  Downtime limited to minutes vs hours

for other companies

#rightscale!

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rightscale.com/holidays!