PowerPoint Presentation

My name is Riki Yao. After five years in marketing and advertising, I come to Canada with only one goal: to build a new future.

Masters of Business Administration at Wilfrid Laurier University has enhanced my leadership and project management skills; having both academic knowledge and practical graphic design skill has made me more competitive.

To the outside world, I'm an ordinary business graduate, but secretly I use my creativity to help companies establish their brands and find marketing solutions. I am the Marketer.

Bachelor of Arts, Tongji University (Shanghai)

School of Art and Communication

I studied fine art, photography, and digital art in University.I was rewarded by Hakuhodo as Talented Students of Advertising Creative

Web DesignerShanghai Media GroupOCJ Home Shopping

Senior Designer / Art DirectorMcCANN Erickson ShanghaiMcCANN Healthcare

Suntory Qin lemon water launch campaign (Brand design, package design, promotion video design)

Suntory Qin lemon water launch campaign (viral marketing, TVC, mobile marketing design)

:Suntory Oolong Tea TVC Light Lifenew product launching campaign (storyboard design, brand design, team management)

Suntory Oolong Tea TVC Light Life new product launching campaign(mascot design, outdoor event, promotion video design)

Astalift campaign key visual design

Astalift campaign key visual design

Porsche Carrera Cup Asia 2012Event material design

Porsche Carrera Cup Asia 2012Event material design

Kolumb Store Display Design

Kolumb Store Display Design

MBAWilfrid Laurier University Lazaridis School of Business

Marketing specialization associated with entrepreneurship, strategy and accounting Member of

Canada Goose International Market Research, Provided paper and Presentation

Provided a marketing analysis report and suggestions on social media marketing and SEO

Researched the global market for Sparkgig and provided a country analysis for its future expansion plan and financial forecast.

Analyzed Chalk.coms growth and competitors in North American, and provided a report with implantation plan

Freelance Marketing Specialist

Maison Canada Re-brandingMarshallZehr Re-branding

Maison Canada company rebrandingNew cooperation visual identity and brand guide book designWordPress website and Facebook page management, SEOSocial network promotion (Chinese forum & WeChat)

MarshallZehr company rebrandingNew cooperation visual identity and brand guide book design

Designed Logo and brand guideline for event "Mission Immersion"Designed new Logo for a local community activity "Sunnydale Connect"