rim survey report 12
TRANSCRIPT
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INDIAENTERPRISE MOBILITY
SURVEY 2 12
Supported By
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CONTENTS
2
Summary of findings 4
Survey findings 5
Participation specifics 11
Conclusion 14
Background 3
List of respondent companies 15
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BACKGROUND
oday, businesses across industries and of various sizes have embraced such mobility within
their enterprises to reap rich dividends of cost and time savings. It has been proved
Tbeyond doubt that companies and businesses using such strategy oriented enterprise
mobility solutions have seen numerous benefits ranging from lower TCO to better customerinteraction, operational efficiency and brand image. However, such enterprise mobility models
have also brought in their wake a new set of challenges and issues pertaining to IT security,
compliance, management, maintenance and deployment. Primary among such concerns is the
feasibility and safety of allowing employees to carry their own mobile devices, to and from
office.
9.9 Media decided to scratch the surface, and in doing so took their investigation to the people
at the eye of the storm, the CXOs of medium and large enterprise, investing in such smartphones
and building mobility models around them. The Survey conducted amongst 200 CIOs from
different industry verticals in August - September 2012. The survey presents an unbiased andsingular attempt by 9.9 Media to inspect crucial issues and challenges dodging smartphone
usage within office, the feasibility of maintaining such smartphone supported enterprise
mobility solutions, and envisage what the future holds for them.
Through this survey we hope to appraise our readers of the present status of smartphone usage
within offices and highlight both, the vast opportunities and grave challenges of mobility and its
application within these enterprises. The aim of the survey is to gauge how business heads and
CIOs are today reacting to the intrusion of smartphones in their enterprises and if they are, like
their international counterparts, putting in place management solutions to rein in and monitor
the influx of such handheld devices.
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SUMMARY OF FINDINGS
4
Handheld, mobile devices have invaded office space. Smartphones in particular have craved
a niche for themselves within office.
Within such handheld devices and smartphones, BlackBerry stays on top of the game,
beating Symbian, Windows, iOS, and Andriod as the most preferred mobile device platform.
However, employers perceive such personal smartphones brought by employees to
workplace to be a potential security risk for corporate data and information safety.
Due to this, employers are resizing the mobile device management (MDM) solutions to
manage multiple operating systems/versions on employee owned smartphones.
In fact, most such mid-sized companies attach a sense of urgency to developing a MDM
solution, with many planning to deploy such a solution to manage multiple smartphone
platforms within the next 12 months.
By doing this, a growing number of Indian enterprises are lending their support to bring-
your-own-device (BYOD) programmes to mobilise their workforces in a cost efficient way.
The top three considerations while selecting a smartphone platform are security, application
management and cost. Based on these three considerations, BlackBerry smartphones have
been proved to be the best in business.
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Smartphones working to carve a
niche within office space
Smartphones have carved a niche for
themselves within office. As the pie chartbelow shows carrying your own smartphone
to office is fast becoming an accepted norm
with 30 per cent of enterprises already having
between a tenth and a quarter of their
employees carrying one or the other kind of
such smartphone to office.
In 6 per cent of the companies this figure
stood at less than a tenth and in another 17
per cent it stood at more than a half. These
figures show that smartphones are well on
their way to carving a niche within offices,
especially in mid-sized companies.
KEY FINDING 1
What percentages of employees
in your company currently
use a Smartphone?
Number of People using
Smartphones in your company (%)
Not Sure
Between A Quarter And A Half
More Than A Half
Less Than A Tenth
Between A Tenth And A Quarter
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Indian employers sceptical about
allowing personal smartphones
into office
While most mid-sized Indian enterprises are
undergoing the mobility revolution, almost 64
per cent of such companies are sceptical about
the entry and use of personal smartphones in
office, and perceive them to be a potential
security risk. This is in line with international
concern over bringing your own smartphone
to office.
Do you perceive personal smartphones
brought by employees to workplace,
to be a potential security risk
for Corporate Data?
Not sure No Yes
The survey found, a small open minded minority, of 25 per cent, who werecomfortable with the idea of smartphones invading their office space.
KEY FINDING 2
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Since Indian enterprises are not completely
ignorant or unaware of the threats and dangers
posed by smartphones, 35 per cent of the
companies surveyed planned to deploy a MDM
solution to manage multiple smartphone
platforms within the next 12 months, while 21
per cent have already put one in play. This
means that almost 56 per cent of the enterprises
surveyed understand the need and urgency of
implementing such MDM solutions ASAP. 31 per
cent business leaders are still undecided on the
MDM solution strategy.
Does your company plan to deploy
Mobile Device Management solution
to manage multiple smartphone platforms?
If yes, within what time frame?
Plan to deploy Mobile Device
Management solution (%)
Within 24 months Already has
Not sure Within 12 months
Plans to implement Mobile Device
Management solutions
considered urgent
KEY FINDING 4
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Security, Device Management Capabilities and OS top considerations while selecting
a smartphone platform
Choosing a business smartphone for enterprise requires a lot of consideration owing to data manageability
and security concerns, you would want to choose a device that helps boost your productivity, while reducing
cost and time spent.
Smartphones are all about multitasking and hence the smartphone you buy would need to double up as a
small laptop at best. Not surprisingly then, 61 per cent of the business leaders surveyed said that their top
consideration while selecting a smartphone platform was security, while 47 per cent said it was the device
management capabilities, and equally 47 per cent said the deciding factor was operating system.
For another 51 per cent, device management capabilities were an equally important consideration, while
half the enterprises surveyed felt that the operating system of the smartphone mattered a lot too.
What are your top 3 considerations in selecting
a Smartphone platform?Considerations in selecting a Smartphone platform (%)
Others
After Sales Support
Applications
Cost
Operating System (OS)
Device Management capabilities
Security (Email, Data, Voice etc)
KEY FINDING 5
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BlackBerry the best equipped &
preferred Smartphone Platform
Manageability and security being top
considerations for adopting a phone it was
realised that among the various smartphone
platforms available in the Indian market,
BlackBerry was the best equipped to be brought
into office. 78 per cent of our participants voted
in favour of BlackBerry, while Android emerged as
the second most preferred Smartphone with 55
per cent and IOS came third with 28 per cent
finding it the best smartphone option. Which Smartphone Platform is best
equipped to address the above?
BlackBerry
Android
IOS
Windows
Symbian
Others
KEY FINDING 6
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The survey received responses
from CIOs from different
industries, with most industriesbeing fairly well represented.
However, the Manufacturing
industry is the lead contributor,
with 30 per cent respondents
belonging to the sector followed
by Other Services (22 per cent)
and the Professional Services (20
per cent).
What is your organisation's primary business activity?
Primary Business Activity
Retail/Distribution/Wholesale
Professional Services
Others
Government
Manufacturing
Finance/Banking/Insurance
P
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PARTICIPATION - BY INDUSTRY
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Business heads from companies of
different sizes from large to
medium to small have participated
in this survey. However, 69 per cent
of the responses have come from
CIOs of mid-sized companies, with
over 1,000 employees. The
organisation size has been
segmented according to the number
of employees per enterprise for the
purpose of this survey.
How many full time employees are there in
your organisation?
Number of Employees (%)
Less Than 100
501 1000
100 500
More than 1000
P
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PARTICIPATION - BY COMPANY SIZE
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While various senior business and department heads had
been contacted and requested to participate in the
survey, leaders and CIOs in decision making capacity on
smartphone purchases for their respective companies
were specifically targeted for their in-depth and practical
knowledge on the same. Thus, 34 per cent of the survey
respondents fall in that bracket, while a close 39 per cent
play the role of an influencer in their companyssmartphone buying strategies.
What role do you play in your organisation's
Enterprise Mobility area?
Your Role in Enterprise Mobility Area
Not a decision maker orinfluencer
Influencer onSmartphone purchases
Decision maker onSmartphone purchase
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PARTICIPATION - BY ROLE IN THE COMPANY
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CONCLUSION
hile developing the mobility adoption strategy for their respective
organizations, the key considerations of Business and IT Heads are
Wrelated to data security, management of disparate mobile end points,reliability, flexibility and scalability of these devices and solutions.Indian enterprises are slowly but surely catching up and realising the importance
and urgency of putting in place customised and innovative MDM solutions.
Strong indications that mobile devices like smartphones are only going to become
indispensable to the way business is conducted and carried out. To manage the
risk and dangers accompanying this slow but steady movement, Indian
companies are taking proactive steps designed to monitor and manage the usage
of such smartphones, and opting for the safest and most reliable of smartphonessuch as the BlackBerry, for use within the realm of office.
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LIST OF RESPONDENT COMPANIES
A2Z NEWS ChannelAGC Networks Ltd
Alchemy capital management pvt ltdAlfa Laval India Ltd
Almondz Global Securities Ltd
AlstomAmbit Holdings Pvt. Ltd.
AMCO Batteries Ltd
AMITY UniversityAndritz Hydro Private Ltd.Aon Hewitt
Apeejay Surrendra GroupApollo Munich Insurance
AppLabs - A CSC Company
Ashok Leyland John Deere ConstructionEquipment Co P LtdAxis Mutual Fund
Bajaj Capital Insurance Broking Ltd.
Bajaj Electricals Ltd.Bata India Ltd
Bharat Electronics Ltd.Bharat Forge Limited
Bharat Petroleum Corporation Ltd.BHEL
Bluecoat SystemBMW India
BPCL
BPEPBPTP Limited
BPTP LtdBSES Reliance ADA Group
Business Standard LimitedCabinet Office
Cafe Coffee DayCaliber Point Business Solutions Ltd
Capital IQ
CEATCeat Limited
Chaudhary GroupCloud Ready Solutions Pvt. Ltd.
Collabera SolutionsComputer Sciences Corporation IndiaPvt. Ltd.Concept Pharmaceuticals Ltd.
Conmat Systems Pvt. LtdCORE Education & Technologies Ltd.
CPC Diagnostics Pvt LtdCredit Agricole Corp & Investment Bank
Credit Inforation Bureau (I) Ltd.Crompton Greaves Ltd.
DaikinDeloitte
Deltecs InfoTech Pvt. LtdDMRC
Doyen Business Solutions Ltd.
Eastern Bank Ltd.ECIL
EIH Ltd.
Elder Pharmaceuticals Ltd.Electrotherm India Ltd.Ericsson India
Ernst & YoungEssar
Essar
EvalueserveEveready Industries
Fareportal India Pvt. LtdFinancial Techonologies India Ltd.
FISForbes & Company Ltd.
Future Capital Holding Ltd.GKNM Hospital
Globeop Financial Services
Globus Stores Pvt. Ltd.Godrej Agrovet Limited
Godrej Industries LtdGodrej Infotech Limited
Greenply Industries LimitedGSFC Ltd
Haldia Petrochemicals Ltd.
HCC LtdHDFC Life
Hero MotoCorpHinduja Global Solutions
HINDUSTAN AERONAUTICS LTDHINDUSTAN COLAS LIMITED
Hitachi Consulting Software Services LtdHyatt Regency Delhi
Hyundai AES India Pvt Ltd
ICICI Lombard General InsuranceCompany Ltd.ICICI Securities Ltd
IDBI Bank Ltd.IFB Industries Ltd.
IFFCO
Iffco Tokio General Insurance Co.
IIFL LtdInfinium Precious Resources LtdINGRAM MICRO INDIA LIMITED
JCB INDIA LIMITED
JM Financial Services Pvt LtdJSoft Solution- JSW Group
Jubilant Life Sciences Limited, Nira, PuneJubilant Life Sciences Ltd.
K Raheja Corp
K Raheja Corporate Services Pvt LtdKalpatru limited
Kanakia Spaces Pvt Ltd
KARNATAKA BANKKDDL LimitedKnorr - Bremse
L&T-EWAC Allloys Ltd.Lanco Infratech Ltd
LG
Linea FashionsLowe Lintas
Luminous Power Technologies (P) LtdLupin Ltd
Madras Cements LtdMadura Coats Pvt Ltd
Mahindra & Mahindra Financial ServicesLtd.
Mahindra FinanceMahindra Real Estate Sector
Mahindra Vehicle Manufactures LtdMax Life Insurance
Medexter Healthcare Ltd
Meru CabsMindtree Ltd
MIRC Electronics LtdMother Dairy
Motilal Oswal Securities LimitedMotilal Owal securities Ltd
MotricityMTS India
Mynd Solutions Pvt. Ltd.
NABARDNIIT Ltd.
NIIT yuva jyoti ltdNRHM
NRSCNSE.IT Ltd.
NSL groupOberoi Hotels and Resorts
OmniActive Health Technologies
Overnite Express Ltd
Petro IT LtdPI Industries LtdPolaris
Prakesh Steelage Ltd.
R.J. Corp (Ravi Jalpuria Group)Radico Khaitan
Reliance BIG EntertainmentReliance Capital
Reliance General Insurance
Reliance Indistries LimitedReliance Life Insurance
RJ Corp
Robi AxiataRRINFOCONSSAIL
Sanofi India LimitedShriram Value Services (P) Ltd.
Sony Entertainment Television
Spencers Retail LimitedSpencer's Retail Ltd.
Steel Authority of India LimitedSubros Ltd
Target India Pvt. Ltd.Tata Power Strategic Electronics Division
Tata technologiesTEC
Tech Mahindra
TERIThe Calcutta Medical Research Institute
The Oberoi Groupthe shipping corportion of india ltd
Toluna India Pvt LtdTPG Whole sale
Trigyn Technologies Ltd
Tulip Telecom Ltd.TVS Motor Company Limited
Unichem Laboratories LtdUninor
UTI AMC LtdVLCC Health Care Ltd
Voss Exotech Automotive Pvt LtdWelspun Group
Welspun Group
Willis ProcessingWipro
XIMBThe Great Eastern Shippng Co. Ltd.
PCS Technology LimitedFuture Capital Holdings Ltd.
Himatsingka Seide Ltd
Nimbus Communications LtdGlobeop Financial Services Pvt. Ltd
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Supported By
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