EECS 441 – Company ProfilePresented By – Stephen Cprek

2006 - $1 million from venture capitals

2011 – Tencent Holdings $400 million

Estimated $25-50 million this coming year

Estimated Value $250 million

Financials

Founded in 2006

Brandon Beck and Marc Merrill

Launched LoL in October 2009

70 million registered as of 2012

History

What’s Hot

FREE – cannot buy power

Player-focused game development

Patches every 2-3 weeks

40 to 110 Champions

Secret Sauce

2010 – World Cyber Games ($7,000)

2011 – Intel Extreme Masters ($150,000) Finals - 1.6 million viewers

2012 – IPL, MLG, other eSports ($5,000,000) Finals - 8.2 million viewers

Interesting Story

Competition

Has League of Legends peaked? What’s after LoL? Mobile market declining need for PC?

Prediction

Questions?