rise of human business teams #smcb
Post on 19-Oct-2014
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NATE RIGGS
nateriggs.comBlogger | Strategist | Speaker
#SMCB
THE RISE OF HUMAN BUSINESS
TEAMS
1. What are Human Business Teams
2. The concept of Social business
3. 8 tips for building a Human Business Team in YOUR Company
1. What are Human Business Teams
2. The concept of Social Business
3. 8 tips for building a Human Business Team in YOUR Company
1. What are Human Business Teams
2. The concept of Social Business
3. 8 tips for building a Human Business Team in YOUR Company
6 humans
48 hour blitz
INTERNET CONVERSATION CYCLE
A team of humans who strategically use social
media tools on behalf of an organization, to
seed content, listen and participate in
productive customer conversations
HUMAN BUSINESS TEAM
human business teams + content + social media=
CULTURE MARKETING
Tweetable Tip:
human business teams + content + social media = culture marketing via @nateriggs #smcb
SAM FALLETTAIncept
5 CUSTOMER CONVERSATION TYPES
Tweetable Tip:5 customer conversation types = appreciation, retention,
conversion, re-activation & acquisition via @nateriggs
8 Tips for Building Human Business Teams
Top level adoption means top down buy in
Tip #1
Define clear business goals and success metrics
Tip #2
KNOW and LIVE your core values
Tip #3
Find the digital natives inside
Tip #4
Select tools that support your BUSINESS STRATEGY
Tip #5
Build guidelines that encourage social media use
Tip #6
TRAIN for adoption
Tip #7
Measure presence-building baselines FIRST
Tip #8
What are presence-building
baselines?
5 Types of Internet Conversations
๏ 458.3% fan base growth since March 2010
๏ 15% - 18% average weekly engagement
Where’s the ROI?
100 Employee Contact Center=
$250,000 annual turn over costs
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3 new clients so far...
NATE RIGGS
nateriggs.comBlogger | Strategist | Speaker
ANY QUESTIONS?