attention wars and the rise of thetrust agent

chris brogan - new marketing labschris@chrisbrogan.com@chrisbrogan#iabconecta // #trustagents

metypist

me - google thistrust agentspodcampnew marketing labsno i dont sleepad age power 150

wiifmapplication to your goals

what happened500 channels multiplied

what happened500 channels multiplied

what happeneddistribution has NOT stayed in step, eventhough it should be EASIER

what happenedwe asked for an unbundled internet

what happenedpeople live in the real world not only online

what happenedwe became the media

the attention warit’s not just 3 screens

three levels of attentionawareness / reputation / trust

why social media / networksthis takes lots of time and is sloppy

why social media / networksbut people are the best connectors.

why social media / networkswhat about REAL product placement?

what is a trust agentyou, if you want to be

six secrets of trust agentsmake your own gameone of usarchimedes effectagent zerohuman artistbuild armies

make your own gamethe importance of being unique

make your own gameooda

make your own gamefirst visitor advantage

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

make your own gamelistening at the point of need

make your own gamegoal alignment & bridging the iceburg

make your own gamethink human-shaped

make your own gamethink cafe-shaped

make your own gamesee two hops down (or more)

make your own gamesynthesis

one of usthe importance of community

one of usmove with purpose

07_ presence

one of usinsider’s advantage

one of usinclusive phrasing

one of uslistening is the new black

05_ listening

archimedes effectthe importance of leverage

archimedes effectturn 50 into 100

archimedes effectplatform thinking

archimedes effectbe everywhere

archimedes effectstriving up

agent zerothe importance of networks

agent zeroconnect connect connect - humans

agent zeroconnect connect connect - systems

agent zerobe part of everyone’s 150

HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING-SUCCESS.HTML

agent zerohow giving impacts asking

agent zerophysical and realtime networking

agent zeroexperience marketing

06_ experience

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

human artistthe importance of being human(and doing it well)

human artistshare share share

human artist15:1

human artistputting it on paper

human artistsimple touchpoints of loyalty

human artista warning about quid pro quo

build armiesthe importance of interdependence

build armiesgive ideas handles

build armiesequip leaders

build armiesbuild cafe-shaped conversations(and cafe-shaped businesses)

build armiesbuild economies of trust(and other currencies)

build armiesconnect laterally. build small powerful networks. accelerate learning.

some resourcesGoogle:

“grow bigger ears”“if I started today”“chrisbrogan outposts”

http://www.chrisbrogan.com/best-of/

questions?chris@chrisbrogan.comtwitter.com/chrisbrogan617.759.3639