risk-free solution for mobile app developers to grow their ... · risk-free solution for mobile app...

Risk-free solution for mobile app developers to grow their businessAdsup helps mobile app developers to increase their revenue by acquiring high-valuepaying users through performance advertising

Сase Studies | eCommerce/.

Here are the cases, which our partners allowed us to share. Most of the data is classified due to confidentiality

JOOM | ECOMMERCEANDROID AND IOS

CR of in-App Orders

80% of installs convert to orders

ROI Android & iOS

ROI [7d] 300%

ROI [30d] 500%

TOP Google Play «Overall»

2nd Place

TOP App Store «Overall»

2nd Place

RESULTS

Yuri Ivanov JOOM

2017-till now

«Adsup has captured big volumes of traffic with well-performed ROI. Firstly, we ran a successful campaign with Adsup in Russia and CIS countries, and now Adsup is the most significant partner in promotion of our app on the foreign market…»

Target GEO:

Sources:

GOALS

• To acquire loyal users in every new country• To increase the popularity of the app across the

target GEOs• To take on new markets and GEOs

The correct definition of the target audience combined with the development of proper reachingapproaches is the major issue during the penetration on the new GEO. And that's what we performin cooperation with JOOM from the very beginning.

The key point of this partnership is the model of cooperation we are using - Revenue Share. This is one of theexisting riskless models, we spend our own funds on promotion, therefore we are extremely interestedin acquiring the volume of loyal paying users, able to equip us with the considerable ROI.

Deep research of target customer, as well as customized approach to ad materials design and regularoptimization of traffic allows us to increase JOOM brand awareness in target countries and to acquire newloyal users.

OUR SOLUTION

AUTO.RU | ECOMMERCEANDROID AND IOS

Successful Deals

80 000 users have

sold/bought a vehicle

TOP Google Play

Holding the leading position

in «Shopping» category

for more than 6 months

RESULTS

With the help with Adsup more than 80 000 people have sold or bought a vehicle using the app. For more than 6 month Auto.ru has been holding the leading position in “Shopping” category on Google Play.

Alexey TrusovAuto.ru

2018-till now

«Adsup works very coordinated and quickly solves the tasks we set, and always have a creative solution to offer. Adsup acquires good volumes of traffic and its quality meets all the conditions of the advertising campaign….» Sources:

GOALS

• To acquire high amounts of loyal users• To increase awareness of the app• To reach leading position on the market

Advertising campaign was aimed to acquire a large amount of traffic as well as to create a certain brandperception. Namely, it was important to show that by using Auto.ru people can not only sell or buy a vehicle,but also they can get a full range of accompanying services like: to find parts and service centers, to estimatethe cost of a car, to check its documentation and etc.

We create advertising approaches based on different functions of the service (having previously coordinatedall ideas and materials with the Client), which expands the target audience, keeps involvement in the app,builds trust and interest to the service. The simultaneous launch of advertising on several platforms, such asMyTarget and Facebook, also brought a positive result and a greater reach of the audience.

OUR SOLUTION

YOULA | ECOMMERCEANDROID AND IOS

RESULTSMore than 600 000 installs on iOS. The 3rd place in Overall rating of free apps on Google Play.

Dmitry VdovinYOULA

2016-2018

«Adsup respond to all the changes in advertising campaign professionally and provide the campaign with essential volumes of traffic and support required quality of it…»

RR [2d], iOS

> 34%

RR [2d], Android

> 41%

TOP Google Play «Overall»

3rd Place

Sources:

GOALS

• Acquisition of loyal users on the Russian market• Increase awareness of the brand• TOP on Google Play and App Store

To find the right creative approach to promote Youla we had to make market insights to analyze market threats and to define competitive advantages of the app. We revealed that Youla had several unique options like the opportunity to provide search results customized to the user's geolocation, and to make in-app calls or messaging - what we used to create advertising appeals.

We have tested various orders of buttons, navigation toolbars and etc. on banners and videos, also we used personalized texts and analyzed performance dynamics of different approaches to find the most effective ones and to scale them.Complex marketing approach helped our team to successfully achieve all settled goals.

OUR SOLUTION

Сase Studies | Games/.


DRAGON SOUL | RPG MOBILE GAME ANDROID AND IOS

Installs

> 1 000 000

Revenue

> 2 000 000 $

TOP Google Play

7th place

TOP App Store

5th place

RESULTS

For 3 years of cooperation with PerBlue, Adsup team acquired morethan 1M of users directly by paid acquisition and 3M users by organicboost. More than $2M of revenue, and only produced by users,acquired by paid acquisition. Recently after we’ve stopped ourcooperation PerBlue sold Dragon Soul to GREE for $35M.

Andy JenningsPerBlue

2018

«Very responsive, receptive to feedback and constantly pushing for quality traffic….» Sources:

GOALS

• Dynamic Russian market penetration• Acquisition of paying users• Increase brand awareness

Our subsidiary of Rebound Mobile exclusively represented Dragon Soul in Russia.At the first stage, the game was fully localized for Russian-speaking users.The second stage wasthe acquisition of loyal users. We used our internal media buying, as well as leading traffic suppliers in Russia and all the best sources: MyTarget, Facebook, in-app ads and others.Every day, adhered to the following scheme of work:• A team of Adsup media buyers and third-party agencies were looking for new approaches.• Our designers produced dozens of video and image ad creatives.• Complete analysis of all traffic for each source.• Identify and disconnect traffic sources that do not satisfy the set KPI, in the context of ROAS and Retention Rate.• Scale up the best performing campaigns

We were able to target Dragon Soul not only on the male audience but also the female, thanks to the excellent design and element of humor, all the characters had a funny "trick". Such results were achieved thanks to the unusual and new mechanics of the game for 2015.We thank all our partners who participated in the promotion of the game Dragon Soul.

OUR SOLUTION

GUILD OF HEROES| GAME ANDROID AND IOS

RR [2d], Android & iOS

RR [2d] > 25%

ARPU, Android & iOS

$0,5 - $1 depends on GEO

RESULTSFor 3 months we’ve generated more than 70 000 installs on number of Tier 1 geos.

Sources:

Target GEO:

GOALS

• Acquisition of loyal users• Popularization of the game• Optimization in perspective of ARPU

The offer of Guild of Heroes was one of the firstlarge-scale on Facebook with high variety of target geos.

Therefore the adaptation of ad creatives and approaches depends on geo wasthe primary goal to achieve: localization and production of ad creatives sets due to the perspective of specificgeo. As the primary target of advertisers was the revenue boost, we’ve created a huge number of campaigns inorder to perform effective ARPU optimization.

As a result we’ve acquired not simply 70K of users, but 70K of high LTV players.

OUR SOLUTION

SUMMONERS WAR: SKY ARENA | GAME ANDROID AND IOS

Registration

> 80% Android & iOS

RR, Android & iOS

RR [2d] > 25%

RR [7d] > 10%

Sources:

We have generated more than 100K installs on Android & iOS. Retention Rate on the 2nd > 25%, in-app registrations > 80%.

RESULTS

GOALS

• Acquisition of loyal users • Increase the popularity of the game• Achieve high Retention Rates and percentage of in-app

registrations

It was the first round of SW: Sky Arena penetration on the Russian market and Adsup was among the agencies,chosen to perform it.

As the main goal was to increase the number of active loyal players as well as the game popularity, in commonwe started the classic process of execution: identify the target audience, test different approachesand ad creatives and launch the campaign. As the source of traffic we’ve used not only MyTarget, but opinionleaders in Vkontakte social network, who provided us with a great volume of qualitative traffic.

We were successfully scaled the campaigns up, thus performed classically good with this offer.We should note, the high-quality promo materials, provided by the advertiser on continuous basis helped us a lot.

OUR SOLUTION

HEROES VS DARKNESS | GAME ANDROID AND IOS

ROI [7d]> 15% for Android> 10% for iOS

RR [2d], RR [7d], Android & iOSRRd2 >30%RRd7 - 10%

Loyalty of users30-35% for Android20-25% for iOS

RESULTSMore than 30 000 installs were made on Android and iOS, Retention Rate 2nd day was more than 30%.

Sources:

GOALS

• To acquire loyal users on the Russian market• To increase game awareness

To help Heroes vs. Darkness break forth on the market of mobile RPG games we had to define target usersand what’s more important to create effective advertising approach.

We have applied various mechanisms of advertising to increase conversion rate of loyal users, for example,we tested targeting interests and app-specific creatives.

We used different combinations of design elements in the creation of ad materials and ad texts. Also wemonitored level of efficiency of different approaches to find the best ones and to scale them.Due to combinedmarketing solutions we have reached the goals that were important to the Advertiser.

OUR SOLUTION

AGE OF Z | GAME ANDROID AND IOS

Installs. Android & iOS

1 350 00o installs

Loyalty

> 20%

Registration Rate

> 92%

Organic installs

2 000 000

Wendy WongCamel Games

2018-till now

«We are working with Adsup for about one year. You helped us to come on Russian market. During our campaign you brought us good volumes with good users in our game..»

Sources:

RESULTSDaily inflow of high volume of qualitative traffic > 4 000 installs. Successfulpenetration on the Russian andEuropean market.

Target GEO:

GOALS

• Russian market penetration• Provide large volumes of high-quality traffic from

4000 installs per day• Capture of loyal users

Main goals of this campaign were: daily inflow of large amount of top quality traffic, inflow of loyal usersand expansion into Russian and European market. This offer includes several major KPIs, such as Retention Rate,Loyalty Levelof users and reaching of 5th Level inside the game.

Our team perform the optimization of all active campaigns on a regular basis in order to identify and scale up the mosteffective ones and to shut down those that didn’t reach performance identificators. We are permanently lookingfor new approaches and testing them on different target groups. Supplying the RPG with a large volume of goodtraffic on everyday basis is a pretty tough challenge, but we successfully manage it.

Accurate control of campaigns, ad materials, performance metrics and, of course, vast experience in this field givesus a competitive advantage over other companies, and till now we supply as much traffic as our client desires.

OUR SOLUTION

CASTLE CLASH | GAME ANDROID

RR [2d], iOSRR [2d] > 34%

RR [2d], AndroidRR [2d] > 41%

TOP Google Play in «Overall» category3rd placeRESULTS

More than 250 000 installs on Android and iOS. TOP-3 in «Overall» rating of Google Play Store.

Sources:

GOALS

• To push the app to the TOP «Arcade Games»• To increase the volume of traffic

As the major advertiser’s goals was to push the game to the topof the market overall, as well as ongoing paying users acquisition,we’ve decided to significantly increase the amount of players at first for successful pushing the game to the top.

We performed so targeting on the wide audience with a popularised ad creatives, which deliver high conversionrate, but not so impressive Retention Rate As it was done we’ve started to use much more specific targetingand ad creatives for achieving the requested performance in compliance with pretty ambitious KPI’s of CastleClash.

OUR SOLUTION

MAGIC RUSH: HEROES| GAME ANDROID AND IOS

LoyaltyAndroid - 27% | iOS - 30%average rate of loyal users

ROI [7d]iOS 20% | Android 9%

RR2d and RR7d on iOSRRd2 >30% | RRd7 - 10%

RR [2d] ,RR [7d], AndroidRR [2d] > 30% | RR [7d] 10%

Masha ChenElex-Tech

2015-2016

«Adsup is a reliable business partner! We have cooperated with Adsup for more than 3 years! And we always got a lot of support and profit as well! Hope that we can dig the cooperation deeper and gain more benefits together!» Sources:

RESULTSMore than 30 000 installs on Androidand iOS, high level of Retention Rate.

GOALS

• To acquire loyal users on the Russian market• To increase amount of traffic

To help Magic Rush: Heroes break forth on the marketof mobile RPG games we had to define target users and what’s moreimportant to create effective and fresh advertising approach.

We have applied various mechanisms of advertising to increase conversion rate of loyal users,for example, we tested targeting interests and app-specific creatives. We used different combinations

of design elements in the creation of ad materials and ad texts. Also we monitored level of efficiency of different approaches to find the best ones and to scale them. Due to combined marketing solutions we have reached the goals that were important to the Advertiser

OUR SOLUTION

MAX DINOTERRA| GAME ANDROID

Non-incent installs> 15 000 installswithin 3 days of ad campaign

Incent installs> 22 000 installswithin 3 days of ad campaign

Top Google Play5th place on the TOP «Arcade games»

29th place on theTOP «Overall»

RESULTSThe 5th place on the Google Play Store TOP, Category «Arcade Games». The 29th place on Google Play «Overall» TOP.

Sources:

GOALS

• To push the app to the TOP «Arcade Games»• To increase amount of traffic in short time

The main challenge was to deliver a large amount of traffic in a short period of time– campaign lasted only 3 days. Only for 3 days we have gained more than 22k of incent installs and more

than 15k of non-incent. We promoted the app to the 5th place on «Arcade Games» top on Google Play Store.Combination of effective marketing tools like diverse approaches in ad material creation and wide grasp of targeting mechanisms brought favourable results.

In other words, it is possible to achieve success even within a short lifetime of advertising campaign.Sufficient experience plays the important role in such cases: it helps to isolate target users fast and to engage them – that’s what Adsup managed with success.

OUR SOLUTION

WAR AND ORDER | GAME ANDROID AND IOS

RR [2d], Android & iOS>25%

RR [7d], Android & iOS>10%

ROI [7d], Android & iOS7-8%

RESULTS

More than 150 000 installs were made on Android and iOS. Retention rate on the 2-d day was more than 25% and on the 7-th day - more than 10%.

«We are working with Adsup for about one year. You helped us to come on Russian market. During our campaign you brought us good volumes with good users in our game.» Sources:

Vendy WongCamel games

2016-2019In-app

Target GEO:

GOALS

• Acquisition of loyal users and increase of engagement in thegame

• Increase of in-app monetization• High level of retention rates and achievement of in-app

actions like purchases, levels, upgrades of the game

Keeping War & Order project on track successfully for several years was about high expertise and yearsof experience of our team, because it is not an easy challenge to promote a strategy mobile game and to have a highlevel of engagement in it under conditions of high competitive environment.First of all, we defined the target audience accurately, on the basis of our experience and, of course, analysis of theapp and the market. Secondly, we created personalized creatives and various advertising approaches.It was important to show in the advertising all the possible rewards that were waiting for the user on higher levels, likenew units, assets, upgrades, etc.No less important was accurate adjustment of campaigns in MyTarget and Facebook and their constant optimizationbased on KPIs. We tested different ad formats and interests in campaigns, we’ve been watching for services’ updatesand innovation to implement them to campaigns.All that factors helped to create strong engagement in the game and to fit War & Order into one of users’ habits.

OUR SOLUTION

CRISIS ACTION | GAME ANDROID AND IOS

Registration> 90%

RR [2d], Android> 41%

RR [2d], iOS> 34%

RESULTS

More than 20k of installs for iOS and Android both after 4 hoursfrom the moment of the campaign launch;the percentage of registrations > 90%; our own ROI > 800%.

«We have cooperated with Adsup for three years. We trust them all our new projects for advertising on the Russian market. Adsup is a reliable and responsible partner!» Sources:

Estella GueFun Lim

2016

GOALS

• Acquisition of loyal users on Russian market• Popularization of the App• High Retention Rate

One of the best offers we’ve ever had for sure.It all began on Friday’s evening 3 years ago with a high-priority request from our permanent partners to launchthe promotion of Crisis Action ASAP.

We must say, by a twist of fate, this was an evening of celebration of Adsup LLC birthday.Moreover, by the time the request received, our entire team has been actively celebrated for quite a whilealready.

Meanwhile, with maximum possible sense of responsibility, our media-buying team started the executionimmediately. Within 4 hours, using all the expertise, creativity, and, taking into account the situation, all theconcentration and power of will, our team not only produced the ad creatives and launched the campaign,but also achieved all the targets of advertiser with great mutual performance.

OUR SOLUTION

STORMFALL: RISE OF BALUR| GAME ANDROID AND IOS

Installs

> 3 0 000 on

Android & iOS

Sources:

RESULTSEntering Russian market of strategy games. Promotion of the game and expansion of its foot print in the market.

GOALS

• Acquisition of loyal users• Promotion of the game on the Russian market

Market of strategy mobile games is a rival environment. To promote Stormfall: Rise of Balur and to make it competitive, we have studied target users, and developed a personalized approach to make advertising efficient.

We used various mechanisms to multiply conversion rate into loyal user, such as interest targeting, case-specific approach in creation of ad materials, and constant optimization of advertising campaigns. Strategy of combined marketing solutions played a positive role in gaining settled aims.

OUR SOLUTION

Сase Studies | Business/.


WORKI | BUSINESS ANDROID AND IOS

Installs, Android & iOS

> 1 500 000 installs per year

Employment

> 1 000 000 people found

their jobs!

TOP Google Play

3rd place in «Business»

category

Sources:

RESULTSWorki became one of the leadinghead hunting app.

«We work with Adsup for more than one year already, and I can really say that our cooperation is so successful, because keep achieving our goals in promotion of Worki…»

Andrey LeonovWorki

2017-2019

GOALS• Acquisition of high volume of loyal users• Increase the brand awareness

Obviously, the success of almost any headhunting apps is based on multiple aspects, such as: labor markettendencies, sezonality, economical factors and many others critical aspects.

According to these factors, Adsup’s main goals was to identify the most popular types of jobs and their targetaudience. During the deep market analysis we’ve decided to focus our approaches on part-time jobs at first,because it can provide an additional income for people. And who need additional income more, than a studentin Russia? Probably no one. Thus, we focus on this target audience, picking up a lot of cool creative approaches,even humorous; needless to say, that humor helped us a lot in this advertisement campaign.

After that, we started to implement creatives aimed at full-time jobs from driver to top management - and Adsupfound a proper creative approach for each of this target group. And a little piece of “insights”: Adsup teamconfirmed the common truth, that a new life always begins on Monday, thus, CR in install is highest in Monday (:

OUR SOLUTION

YOUDO | BUSINESS ANDROID AND IOS

RESULTSMore than 60 000 installs on iOS andAndroid. 3rd place in «Lifestyle» categoryon App Store and Google Play.

«Adsup has established itself as extremely reliable partner. We cooperate for a long time already and the quality of traffic is consistently high…» Sources:

Stanislav Boukreev

YouDo

2016-2017

Installs> 60 000

CR of paying usersCR [7d] 7-9%

TOP Google Play3rd place in «Lifestyle»

TOP App Store3rd place in «Lifestyle»

GOALS

• Acquisition of loyal users• App promotion on the Russian market• TOP places on Google Play and App Store

Our process with YouDo started with analysis of possible needs of the target audience: we’ve identifiedthe trends in service industry depending on the specific region. Positive correlation between the typeof service demand and region (city) was revealed.Market of service providers and dynamic of environment were also analyzed, and it helpedus to understand the best time for launch of campaigns. Economic crisis in the country also influencedpopularity of the service, because, on the one side, many people were looking for additional sourceof income and, on the other side, low priced services were demanded, so the potential user was easieridentified.As a result we could increase the outreach of the app and its awareness, and push it to the TOPof the stores.

OUR SOLUTION

Сase Studies | Dating/.


FAMOUS DATING APP| DATINGANDROID AND IOS

Installs

1 500 000

Paying users

590 000

ARPU [7d], Android & iOS

$5

ARPU [30d], Android & iOS

$23

RESULTS

We’ve significantly increased the popularity of this mobile dating app. About 590 000 paying users been engaged. More than 1 500 000 installs were made on Android & iOS.

ManagerFamous dating app

«Adsup created a lot of awesome creatives and videos for us. Adsup team was very helpful in growing our app internationally. They did all they can for our app….» 2015-2016

Sources:

GOALS

• To acquire loyal users• To increase brand awareness• To increase amount of registrations and paying users

Working with dating apps always turns into an interesting experience, because it gives the opportunity to testdifferent hypotheses about what attracts people in each other and what might be a key point of two people geta match. We’ve developed a lot of different advertising approaches based on human emotional behaviorand it’s personalization.

A lot of tests based on the age and social activities of the audience have been made, and, predictably,most of our supposals were true.We’ve successfully reached target audience and acquired the number of loyal paying users,what was important for the сlient.

OUR SOLUTION

LINK | DATINGANDROID AND IOS

RESULTSWe have generated more than 150 000 installs on iOS and more than 40 000 installs on Android. Sources:

Installs

1 500 000

RR [2d], Android & iOS

> 59%

Registrations, Android

55% installs convert to

registrations

Registrations, iOS

60% installs convert to

registrations

Our promotion strategy of Link began with analysis of competitive advantages of the app and it’s environment. We determined that Link had very easy and user-friendly interface, an option to create a private chat, and an option to send music and video files - that were several advantages of the app that we used in creation of advertising approaches, where we tried to highlight them.

Having clear customer portrait and ideas of how creatives should look like, we have launched the campaign on social platforms of Mytarget. Regular optimization of traffic and tests of new approaches and settings of target were also very useful and gave us good results.

OUR SOLUTION

GOALS

• Acquisition of loyal users on the Russian market• Increase of popularity of the messenger• High level of in-App registrations

Сase Studies | Lifestyle/.


DELIVERY CLUB | LIFESTYLEANDROID AND IOS

Installs

> 3 000 000 of installs both

on Android and iOS

CR of in-app orders

Install to first order CR - 20%

TOP Google Play «Food & Drinks»

1st place and TOP 100 «Overall»

TOP App Store «Food & Drinks»

1st place and TOP 100 «Overall»

RESULTS

Successful achievement and consistent remaining of 1st place in «Food & Drink» category on App Store and the 1st place in «Food & Drink» category on Google Play.

Sergey SivashovDelivery Club

2014-2017

«Adsup team are skilled professionals, they consider work with attention. Adsup team may advice ways to improve efficiency of the campaign, they deal with traffic optimization and achieve KPI goals…» Sources:

GOALS

• To reach first place in «Food & Drink» category on App Store

• To capture new active users• To increase brand awareness

Starting nearly from the actual launch of Delivery Club app, Adsup was one of the partners, those assisted themon the way to market leadership and to be on 1st place in «Food & Drinks» category on App Store.

Our team increased brand awareness and captured new active users, throughout gaining large amountof installs. We defined target audience successfully, and on the basis of this information, created multipleapproaches how to attract potential users. Personalized creatives, regular optimization, which was basedon CPI, cost per order and coverage of target groups - our key elements of the achievement of successbetween Adsup and Delivery Club.

OUR SOLUTION

ZAKAZAKA | LIFESTYLEIOS

RESULTSThe 2nd place in «Food & Drinks» category on App Store. More than 25 000 non-incent installs per month.

Andrey TsytenkoZakazaka

2014 year

«We’ve been cooperating with Adsup for a long time, and this experience was positive for us. Adsup delivers the needed volumes of qualitative traffic on schedule without any complications…»

Non-incent installs, iOS

> 25 000 installs per month

Incent installs, iOS

> 7 000 installs per day

TOP App Store

2nd Place in «Food & Drinks»

TOP 100 «Overall»

Sources:

GOALS

• To push the app to the Top-5 in «Food & Drinks» on App Store

• To increase amount of traffic• To acquire loyal users

To find the best way to promote the app, we needed information about potential customers includingdemographics, location, their interests, and lifestyles. This information helped to create a buyer persona,which was a picture of the target customer that we were aimed to reach.

Then we defined several core points of the app, that distinguish it from competitors, to create a unique sellingproposition, like: delivery time, promo code, promo events, user friendly feedback. When target audience wasdefined and USP was created, we began to promote ZakaZaka, generating users with good retention ratesand level of in-App orders.

Complex approach is always a good idea in advertising of apps, and as a result we reached all the goals settledby the client.

OUR SOLUTION

ANEWS| LIFESTYLEIOS

Daily installs

> 1 000 installs per day

TOP App Store

1st place in «News»

category

RESULTSAnews achieved the 1st place in the category «News» on App Store and hold this position for 2 months.

Sources:2014-2015 year

In this case we had a news aggregator Anews as a promotion product. Using Anews it became possibleto follow different websites, online newspapers, magazines, blogs and social networks channels with variouscontent. The main goal was to create a target user profile considering content preferences of the targetaudience.

We have created several hypotheses about target users, generated creative approaches using variousdesign layouts and news headlines to increase сlick-through rate of advertisements and to attract moreloyal users.

OUR SOLUTION

• To acquire loyal users• To increase amount of traffic• To get into TOP of the «News» category

GOALS

GUVERA MUSIC | LIFESTYLEANDROID AND IOS

RESULTS

Successful achievement and consistent remaining of 1st place in «Food & Drink» category on App Store and 1st place in «Food & Drink» category on Google Play.

Anton MorozovGuvera

2015 year

«We have cooperated with Adsup for more than 1 year! And we always got a lot of support and profit as well…»

Installs

1 500 000

Subcriptions

600 000

TOP Google Play «Music»

3rd Place

TOP App Store «Music»

2nd Place

Sources:

GOALS

• To increase brand awareness• To acquire loyal users• To increase amount of registrations through the app

Initially we’ve launched an advertising campaign in testing mode in order to evaluate the potential of the appfor the Russian market and to indicate the target audience. According to the testing results, we’ve suggestedthat the App could be interesting for a wide audience.

As a primary approach we’ve decided to combine the sources of traffic and to launch the advertising campaignsthrough the MyTarget - Russian leading advertising platform, as well as direct advertising in the communitiesof Russian social network VKontakte.

Using this strategy we’ve successfully acquired the significant number of paying users in compliance of highKPI’s, such as Retention Rate and Percentage of Registrations.

OUR SOLUTION

Сase Studies | Travel/.


TRIVAGO | TRAVEL ANDROID AND IOS

CR to booking

> 10% Android & iOS

Loyalty

> 20% on Android & iOS

RESULTS

Sources:

Adsup generated more than 25 000 installs for only 2 months. CR to booking action was 10%.

Target GEO::

GOALS• Acquisition of loyal users• Increase of the app awareness

Our team defined that different appeals were better-suited toward certain adsdepending on target GEO of the app: Russia, USA and Canada. Local differencesin tastes, in prices, and in advertising perception - that are only some of the challengesthat we had successfully managed while promoting Trivago.

We pay much attention to advertising approaches for every GEO, we try to think locally in order to adaptthe advertising message for different target groups. Cooperation with professional translators and compilationof correct texts help us to reach the target audience accurately and to establish the positive perception of thebrand.

OUR SOLUTION

GET TAXI | TRAVEL IOS

Installs> 1 000 per day

5th place in «Travel» category on App Store

Sources:

RESULTS5th place in «Travel» category on App Store. Retention in the TOP-10 for 3 months, in «Travel» Category on App Store.

GOALS

• Acquisition of loyal user on the Russian market• Rise of the app awareness• Reach TOP-5 in «Travel» category on App Store

Generally, we begin promotion of any app with estimation of competitiveadvantages of the product, and GetTaxi wasn’t an exception.

Competitor analysis in the niche, pricing, positive references in the media helped is to define that we shouldfocus on price policy of the app in advertising, because that was really attractive to the target user.Moreover, GetTaxi was among the first who made possible to watch where the car was on the in-App map in realtime and we used this feature in advertising as well.

Popular social media platforms were used to increase brand awareness and traffic volumes. Promotion strategywas elaborated based on the Advertiser’s goals.

OUR SOLUTION

MOMONDO| TRAVEL ANDROID AND IOS

CR to hotel booking

5%

CR to tickets booking

7%

Loyalty

> 20% on Android&iOSRESULTSFor 2 months we have generated more than 40 000 installs on Android and iOS.

Sources: In-app

GOALS

• Acquisition of loyal users• Increase of engagement in the app

In order to perform successful promotion of Momondoapplication, we’ve developed various differentiated hypothesesbased on deep analytics of the following factors: seasonal interest in travel,increase / decrease in the popularity of different areas for tourism, age of the audience, social groupsand interests. Various combinations of these data gave us a lot of hypotheses, the main task of Adsup wasto identify the most effective of them. Therefore our team have tested various of approaches and analyzed theperformance of each hypothesis. Focused on the most effective approaches, we started to scale them up.Permanent conjunction with the advertiser, tracking the quality of traffic and its optimization gave good resultsand helped to achieve all the goals of the campaign set by the Advertiser.

OUR SOLUTION

INDRIVER| TRAVEL ANDROID AND IOS

RESULTS

Latin America penetration & worldwide increase of brandawareness. More than 550 000 installs on Android & iOS during10 months were gained. More than 1 050 000 orders were madethrough the app.

«We’ve been working with Adsup for one year already and very pleased about our cooperation so far. Adsup team do their job in a quick and efficient way…»

Sources:

DzhulustanMatveevInDriver

Target GEO:

2018-2019

Installs> 550 000

In-app Orders> 1 050 000

Registration86% installs convert to registrations

GOALS

• Maximize the number of paying users and revenue earning potential

• Acquisition of loyal users across different countries • New markets enter

The efficient advertising approach to each and every GEO is the foundationof our solutions with inDriver in particular and almost any advertiser in common.

Our core challenges were connected with local cultural differences, such as ways of advertising perception,safety level in different regions, special aspects of localization; even different music tastes and sense of humourplayed the role - and that’s not the whole list.

Regardless of multiple complications, we’ve successfully managed all the challenges in close cooperation withinDriver. As we pay so much attention to advertising approaches for every GEO, we try to think locally in orderto adapt the advertising message for different target groups. Cooperation with professional translatorsand compilation of correct texts help us to reach the target audience accurately and to establish the positiveperception of the brand.

OUR SOLUTION

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Contact [email protected]

+7 (812) 648-17-63

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