ritika bohra 2013
DESCRIPTION
looking for 4-6 weeks internshipTRANSCRIPT
PORTFOLIORitika Bohra
Graphic design UG-3rd Year
Hello!!I am Ritika Bohra, currently a third year student pursueing Graphic Design from Maeer’s MIT Institute of Design , Pune. I am always hungry for knowledge and learning new techniques /skills. If I believe in something, I give my full potential.Taking up challenges is what excites me and increases my energy level.
Curriculum vitaeRitika Bohra21yrs oldGraphic Design studentlooking for 4-6 weeks internship
Education:- Currently pursueing third year undergraduation course from MAEER’s MIT Institute of design,PUNE.- Studied in Amity International School, Noida (CBSE)
Areas of Interest:- Illustrations, Visual Identity, Branding, Publication design
Software Skills:- Adobe Photoshop, Illustrator, Indesign, Flash(basics), After effects,Premiere Pro.
Hobbies and Achievements:- Passionate about Dancing, Trekking, Photography, Craft work- I love Travelling and exploring new places.- Adventure sports get my adrenaline rushing.- Proficiency in art throughout schooling.- Participated in Enduro night trek competition- Won the best waltz dance in Firodiya Karandak competition.
Contact me:- call me : 09158114097 - email me : [email protected]
LONELY PLANETPublication design
Classroom projectDuration- 4 weeks
Brief- To redesign the existing Lonely Planet magazine keeping in mind the users and redressing the problems in the existing magazine. And understand the suitability of different grids according to the magazine type.
For a photo based magazine like the Lonely Planet, perfect measurement grid using the 12 columns is quite appropriate. Master head: Font- Frutiger(black condensed) 60pt.Header- Univers font family or FrutigerBody text- Bulmer font family
Gutter space: 4.5mmMargins:Top: 8mmbottom:20mmInside:13mmOutside:11.5mm
COPIESCopywriting
Classroom projectDuration- 1weeks
Brief- To make deliverables( bill board ad and direct mailer ) for Shoppers stop annual sale and a newspaper ad informing the public about extra cost of cylinder.
WOMEN TRAFFICKINGDesign project Awareness campaign
Classroom projectDuration- 4 weeks
Brief- The main objective of this project was to come up with solutions to redress / make people aware of Women issues under which i had taken women trafficking by following the design process.
PROTECT WOMEN
01 Background study and Brainstormingstudy analysis + associated words + mindmapping
02 Synthesis / 360 analysiscreate problem statement + analyse all aspects
Victims Countries/city Forced into:
Effects
-Poor family background-Bad marriage-Devdassi-Kidnapping-False job assurance-Illiterate-Family economic problem
NepalIndiaBangladeshPakistanPhilippinesMiddle eastChinaCambodiaThailandUSE. EuropeS. AfricaKenya
ProstitutionForced labourAgriculture + embroidery factoryservants
RapeVirtual imprisonmentTortureSexual assaultSuicidesStarvationHIVTuberculosisPregnantdepression
Prevention
Strict lawsRural edu.CounselingAwareness
Involved people
BrothelsPimpsPoliceForeign touristMafiaFamily
Categorization
Why ? Who ? By whom ? What ?
Geneeralised concepts to create an urge amongst all towards the issue
03 Creative thinkingon basis of specific problem
Concepts put forward are genralised due to the sensitive topic.They all aim at awareness campaigns and might provide solutions towards redressing the problem. In form of posters, animations, movies, billboards, net ads,etc.
APPLICATIONS
T shirt design Magazine cover
Bus graphics
The concept of the woman’s face is made from words related to women trafficking and the effects of it. The bus graphics is for Ladies special buses, with newspaper clippings on trafficking covering the whole bus. The entrance of the bus has the graphics of torn out paper so whenever anyone gets down it looks like they are tearing themselves out to freedom.
An optical illusion poster
The concept is to use optical illusion poster for billboards or for internet advertisement.One can see the silhoutte of a girl and ‘SOLD’ written from far. But as you keep coming near it starts to fade off into lines.
This is to make people realise that its about time to take a step forward to help these girls rather than just watch from afar.
ILLUSTRATEDDigital illustrations representation
Classroom projectDuration- 2 weeks
Brief- The main objective of this project was to come up with digital illustrations to represent the one natural and manmade forms along with their supporting words.
Manmade form: Magnifying glassSupprting word: Clarity
Natural form: Bald eagleSupprting word: Attitude
ETHNICITYVisual thinking Illustrations on paper
Classroom projectDuration- 2 weeks
Brief- The main objective of this project was to visually represent the word ‘ethnic’ in both direct and indirect manner.
Ethnic
01 Brainstorm / studyassociated words + analysis
culture
madhubani
warli
gods/goddess
animals associated with culture
banyan tree
superstitions
traditions
tulsi
paan
diya
kumkum
traditional ornaments
rice handi
puppets
indian wear
lotus
traditional games
shivling
02 Conceptualization
traditional colors
inspired by key words
1. Traditional turban with moustache (pride of men)2. Banyan tree is associated with guatam buddha, krishna and shiva in Madhubani art style.3. Lotus is a symbol of divinity, fertility, wealth, knowledge and enlightenment and associated with goddess laxmi.4. National bird- Peacock and traditional usage of paan.
5. The Indian elephant in traditional Motifs.
6. Superstition- Tieing the dupatta on the banyan tree will bring the husbands back home soon. The different prints and colors symbolise the diversity in Indian culture.
Transforming a portrait into an abstract meaningful form.
SKILLSMiscellaneous work
Converting a photograph into stipling painting and stylising it using reference of another artists style.
Imagining forms out of tea stains.
Solarisation of a photograph and its B/W version
Contact me:- call me : 09158114097 - email me : [email protected]
RITIKA BOHRA
Graphic Design, 3rd yearMITID,pune