rits brown bag - salesforce social studio
TRANSCRIPT
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SalesforceSocialStudio
Monday,08thFebruary2016TheleadingtoolforSocialMediaListening
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WhatisSocialMediaListening?
Rits BrownBag – SalesforceSocialStudio
SocialMediaListeningalsoknownasSocialMediaMonitoring,istheprocessofidentifying andassessingwhatisbeingsaidaboutacompany,individual, productorbrandontheInternet
Top5reasonstomonitorSocialMedia:
1. ImprovetheoverallCustomerexperience2. Discoverunmetneeds3. Gaincompetitiveinsights4. Managecomplaints5. Managereputation6. MonitorCustomersentiment7. BetterCustomersegmentation8. Identifykeycommunitiesandinfluencers9. MeasurecampaignImpactsandROI10. IncreaseInternalKnowledge
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AbouttheSalesforceMarketingCloud
RitsBrownBag– SalesforceSocialStudio
SalesforceMarketingCloudistheleading1:1digitalmarketingplatform,connectingcompanieswithcustomersinentirelynewways
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AbouttheSocialStudio(1/2)
RitsBrownBag– SalesforceSocialStudio
SocialStudioby radian6and buddy media
helpsyoubuildmoremeaningfulrelationshipswithcustomersbytapping intothepowerofsocialmediainyourmarketing, customerservice,andsalesorganizations
According toSalesforce,“SocialStudioistheeasy-to-use,singleinterfacefromwhichtooperateyourmarketingstrategyacrossanyandallsocialmediachannels.Schedulepostsandmanageyourcommunity, allwhileautomaticallyforwarding importantcommunications totheproperdepartmentwithinyourcompany.“
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AbouttheSocialStudio(2/2)
RitsBrownBag– SalesforceSocialStudio
1• Harnesssocialconversations fromover650differentsources• Discoverwhatisbeingsaidaboutyourbrand,productsandcompetitors• Gainvaluableinsights• Identify themostinfluential people, topicsandchannels
ListenandAnalyze
2• Usereal-time informationtomakedecisions andstayahead• Customizeyourcontenttobemorecompellingtoeachsegment• Plan,executeandtracksocialmediamarketingcampaigns• Sharevaluableinsights acrossallyourteams
PlanandPublish
3• Monitorconsumer sentimenttowardsyourcompany• Engage yourcustomersona1-to-1basis• Provideresponsive support tocaptivatecustomers• Identify andexplorepotentialopportunities
EngageandConnect
TheSocialStudioallowsanycompanytolistentowhattheirCustomersaresayingontheInternetandengagewiththeminorder toincreasesatisfactionandloyalty.
ThebestapproachtoincreaseimpactofSocialMediaListeningisasaformofonlinecustomerservice.
Forexample,aTweetregardingaproduct’s featurescanbeautomaticallydirectedtothecompany’stechsupport teamandaspecialistcaninitiateaconversationwiththeCustomertoclarifyalldoubts.
How?
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AsneakpeakintotheSocialStudio
RitsBrownBag– SalesforceSocialStudio
Listen
Analyze
EngageMonitor
Measure
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AsneakpeakintotheSocialStudio(1/2)
RitsBrownBag– SalesforceSocialStudio
Plan
Publish
ManageOrganize
Collaborate
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GettingstartedwiththeSocialStudio
RitsBrownBag– SalesforceSocialStudio
Prerequisites• Loginand passwordinformation forat least 1socialaccount• Accesstothe related emailforactivation• An active SalesforceMarketingCloud account (if using SocialStudio within SalesforceMarketingCloud)• One of the following browsers:Chrome(preferred),Firefox,Safarior InternetExplorer(9/10)
RoadmapForAdmin Users
SetUserRolesPermissions
AdminOnly,SuperUserFullUserandBasicUser
AddWorkspaceMembersanddeterminewhethertheyareAdmins,Contributorsor
LimitedMembers
CreateTopicProfiles
Macros,ApprovalRulesandPublishLabels
SetupaUser
andattributeaRolePermission
SetupaWorkspace
Wherememberscanplan,scheduleandcreatecontent
RegisterSocialAccounts
ForWorkspaceuse
AddSocialAccounts
totheWorkspace
SetUpTabsandColumns
definethesocialaccountstomonitorforengagement
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SocialStudioPricing&Editions
RitsBrownBag– SalesforceSocialStudio
AnInvestmentthatpaysoff!
TheSocialStudiopricesstartat$1,000permoth(billedannually)*Thereare4Editionsavailable:Basic,Professional,CorporateandEnterprise
2socialaccounts
20Kmonthly mentions
+Add publishing fornaadditional $500permonth
SocialMediaMarketingSocialStudio
Basic$1,000/month (b.a.)
*Values and descriptions obtained from the Salesforce.comwebpage onOctober 9th,2015
All BasicfeaturesPLUS:
10social accounts
250Kmonthly mentions
+Accesstoleading contentapp partners,custom apps,
etc.
Professional$4,000/month (b.a.)
All Professional featuresPLUS:
20social accounts
1.5Mmonthly mentions
+Integrationwith ServiceCloud and full social
automation capabilities
Corporate$12,000/month (b.a.)
Maximizeresults at scaleacross teams,brands and
geographies
Professional$N/A
WHENYOUHAVETODOIT,DOITRIGHT
©2016,RightITServices.Allrightsreserved RuaOdetteSaintMauriceLote3B|EdifícioL|EscritórioA|Piso-1|1700-097Lisboa|Portugal|+351218232261|+351215 975418
AissatuSila|BusinessAnalyst
SalesforceSocialStudio
Monday,08thFebruary2016TheleadingtoolforSocialMediaListening
@rightit_PTHavequestions?Wearelistening!