RIVERFESTMAY 22 - 24, 2015 | LITTLE ROCK, ARKANSAS

A CASE STUDY BY FLAVORUS

“The board and I were really worried about transitioning our ticketing away from

what our customers were used to. The Flavorus team worked with us every step of

the way to ensure our online ticketing went off without a hitch. Their on-site staff

was a great help and it really made our life a lot easier. We couldn’t be happier

with the results.”

- DeAnna Korte, Executive Director

OVERVIEWRiverfest is Arkansas’s longest running and largest

festival, attracting over 40,000 attendees a year. Some

major artists that have headlined the event include:

Sheryl Crow, Chicago, Sugar Ray, Dierks Bentley, Bush,

as well as many others.

CHALLENGEAfter launching as a free event in 1978, Riverfest

began charging admission in the 1990’s, with

attendees purchasing their tickets at the door or at

retail outlets around the city. Over the course of

two decades, Riverfest never sold tickets online and

many of their customers were unfamiliar with online

ticketing. Because of this, the promoters were

concerned that introducing a new method would

lead to a substantial drop in sales.

SOLUTIONThe Flavorus team worked rigorously with the event producers,

advising them on proven “best practices” gleaned from over

sixteen years experience managing the largest festivals in

the country. The Flavorus marketing agency also formulated

detailed plans and messaging in a successful effort to drive their

customer base online.

Our expert on-site team in Little Rock led their operations,

ensuring a smooth and flawless entrance with wait times no

longer than two minutes.

RESULTSRiverfest was able to convert over 75% of their established customer

base to purchase tickets online. For the first time they have a

database of over 15,000 emails that they can use for marketing future

events, along with critical demographic data that all sponsors covet.

Riverfest appreciated how Flavorus’ full service staff took over many

of the day-to-day ticketing responsibilities, allowing them to focus

on other opportunities to grow the event.