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Pepsi Cola Company


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Our Mission and VisionPepsiCo, we believe being a responsible corporatecitizen is not only the right thing to do, but theright thing to do for our business.


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Our Mission

Our mission is to be the world'spremier consumer products companyfocused on convenient foods andbeverages. We seek to producefinancial rewards to investors as weprovide opportunities for growth andenrichment to our employees, our

business partners and thecommunities in which we operate.And in everything we do, we strive forhonesty, fairness and integrity.


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Our Vision"PepsiCo's responsibility is to

continually improve all aspects ofthe world in which we operate -environment, social, economic -

creating a better tomorrow thantoday."Our vision is put into action throughprograms and a, activities to benefitsociety, focus on environmentalstewardship and a commitment tobuild shareholder value by making

PepsiCo a truly sustainable company


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Brief profile of theCompany

PepsiCo is a world leader in convenientsnacks, foods and beverages with

revenues of more than $60 billion andover 285,000 employees. Take a journeythrough our past and see the keymilestones that define PepsiCo.


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PepsiCo, Inc. is founded by Donald M.Kendall, President and Chief ExecutiveOfficer of Pepsi-Cola and Herman W. Lay,

Chairman and Chief Executive Officer ofFrito-Lay, through the merger of the twocompanies. Pepsi-Cola was created in thelate 1890s by Caleb Bradham, a New

Bern, N.C. pharmacist. Frito-Lay, Inc. wasformed by the 1961 merger of the FritoCompany, founded by Elmer Doolin in1932, and the H. W. Lay Company,

founded by Herman W.Lay, also in 1932.Herman Lay is chairman of the Board ofDirectors of the new company; Donald M.Kendall is president and chief executive

officer. The new company reports sales of


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has 19,000 employees.Major products of the new companiesare:

Pepsi-Cola Company - Pepsi-Cola(formulated in 1898), Diet Pepsi (1964)and Mountain Dew (introduced by Tip

Corporation in 1948). Frito-Lay, Inc. - Fritos brand corn chips

(created by Elmer Doolin in 1932), Lay's

brand potato chips (created by HermanW. Lay in 1938), Cheetos brand cheeseflavored snacks (1948), Ruffles brandpotato chips (1958) and Rold Gold

brand pretzels (acquired 1961).


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Pepsi-Cola Brands

Pepsi has been bringing fun and refreshment to

consumers for over 100 years. Learn more aboutour flagship brand and the broad spectrum ofbeverages it offers worldwide.

Pepsi-Cola North America is the refreshmentbeverage unit of PepsiCo, Inc., in the UnitedStates and Canada. Its U.S. brands include Pepsi,Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe,

Mug, Tropicana Twister Soda, Tropicana JuiceDrinks, Dole and Ocean Spray single-serve juices.

The company also makes and markets NorthAmerica's best-selling ready-to-drink iced teasand coffees, respectively, via joint ventures withLipton and Starbucks.


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From its humble beginnings over acentury ago, Pepsi-Cola has grown tobecome one of the best-known, most-loved products throughout the world.

Today, the company continues toinnovate, creating new products, newflavors and new packages in varyingshapes and sizes to meet the growing

demand for convenience and healthierchoices. Pepsi is constantly on thelookout for ways to ensure their

consumers get the products they want,


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Our Products


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Strategies to Drive OurGrowth

Expand the Global LeadershipPosition of Our Snacks Business.

PepsiCo is the global snacks leader, withthe No. 1 savory category share position

in virtually every key region across theglobe. We have advantaged positionsacross the entire value chain in more

than 40 developed and developingregions in which we operate as wecapitalize on local manufacturing andoptimized go-to-market capabilities in

each region, as well as the ability to


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Ensure Sustainable, ProfitableGrowth in Global Beverages.

The merger with our anchor bottlerscreates a lean, agile organization inNorth America with an optimized supplychain, a flexible go-to-market system

and enhanced innovation capabilities.When combined with the actions we aretaking to refresh our brands across theentire beverage category, we believe

this game-changing transaction willenable us to accelerate our top-linegrowth and also improve ourprofitability. We continue to seesi nificant areas of lobal bevera e


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We will invest in those attractive

opportunities, concentrating ingeographies and categories in which weare the leader or a close second, orwhere the competitive game remains

wide open. Additionally, we will use ourR&D capabilities to develop low- andzero-calorie beverages that taste great

and add positive nutrition such as fiber,vitamins and calcium.


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Unleash the Power of "Power ofOne.

PepsiCo is in the unique position toleverage two extraordinary consumercategories that have special relevance

to retailers across the globe. Our snacksand beverages are both high-velocitycategories; both generate retail traffic;both are very profitable; and both

deliver exceptional cash flow. Thecombination of snacks and beverageswith our high-demand global and localbrandsmakes PepsiCo an essentialpartner for large-format as well as


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Rapidly Expand Our "Good-for-You"Portfolio.

PepsiCo currently has a roughly $10billion core of "Good-for-You" productsanchored by: Tropicana, Naked juice,

Lebedyansky, Sandora and our otherjuice brands; Aquafina; Quaker Oats;Gatorade (for athletes); the new dairy

joint venture with Almarai; and local"Good-for-You" products and brands.We will build on this core with anincreasing stream of science-based

innovation derived from the R&D


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Continue to Deliver on OurEnvironmental Sustainability Goalsand Commitments.

We are committed to protecting theEarth's natural resources and are well onour way to meeting our public goals for

meaningful reductions in water,electricity and fuel usage. Ourbusinesses around the world areimplementing innovative approaches tobe significantly more efficient in the useof land, energy, water and packagingand we are actively working with the

communities in which we operate to be

Ch i h O A i t d


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Cherish Our Associates andDevelop the Leadership to SustainOur Growth.

We have an extraordinary talent baseacross our global organizationin our

manufacturing facilities, our sales anddistribution organizations, ourmarketing groups, our staff functionsand with our general managers. As weexpand our businesses, we are placingheightened focus on ensuring that wemaintain an inclusive environment and

on developing the careers of our


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These six strategies are beingimplemented across PepsiCo by our

experienced leadership team that isgeographically focused and coordinatedthrough global centers of excellenceand global functional leadership..


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Analysis

The company adopted a decentralizedorganization structure. The companysrelationship with its people and theirwillingness to move people within and

across divisions was a practice thatworked well for PepsiCo. Through itsinnovative practices, it has built variouscompetitive advantages for itself. Thesuccess of PepsiCo can be attributed tothe fact that they can establish forthemselves, a distinct image in every

business they carry out. PepsiCos


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Recommendation

PepsiCo's overall mission is to increase the value of shareholder'sinvestment. They do this through sales growth, cost controls and wiseinvestment of resources. They believe their commercial successdepends upon offering quality and value to their consumers andcustomers; providing products that are safe, wholesome, economicallyefficient and environmentally sound; and providing a fair return to theirinvestors while adhering to the highest standards of integrity.


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Presented BY:

Arjay D. Dasco

Bsba 4c


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Presented To:

Prof.Jerwin T.Navarro

Instructor

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