rjf drink report ballin’. market background sports drinks rehydrate people while they exercise by...
TRANSCRIPT
MARKET BACKGROUND
Sports Drinks rehydrate people while they exercise by replenishing electrolytes.
Lots of people partake in physical Activities
Lots of people spend money on these drinks
People like the taste of sports drinks
TRENDS- GATORADE OWNS EVERYTHING
Low Calorie
High Caffeine, energy boosters
High Carb/Protein for after sports
CUSTOMER ANALYSIS
Athletes- Young people who love sports.
People who want to play sports but don’t
Older people who need energy
All People can drink sports drinks
MAJOR COMPETITORS
Gatorade- Came first and it sells the most. Made by Quaker
PowerAde- Kind of copied Gatorade. From Coca Cola
All Sport- No one has heard of this but it is made by Pepsi
Other Drinks- Water, Smart water, Vitamin Water, etc..
Companies get athletes to advertise their product, Which makes people want to buy it.
As Market leader Gatorade sets trends- 3 stages of drinking gatorade.
TARGET MARKET
Athletes because they require the most electrolytes and energy in order to play sports.
Even If you are not an athlete you can buy this which gives us a wide demographic. Geographically in places where people play sports- everywhere.
Psychographics- People who want to be healthy and enjoy exercise.
CONTAINER AND FLAVOR
Wrist Bottles- the Wrisottle®
Comes in many flavors,
Slam Dunk Salsa, Sports drink Orange, Rad Red, and Big Blue.
PROMOTION
Slogan- A slam dunk every time!
Publicity- we will get celebrity endorsements like Tiger Woods and Kobe Bean Bryant, professional Ballers. And Nickelback Endorsements on their concert tour.
Special Promotions- Every Columbus Day we will give away 1492 Wrisottles®.
Advertising- TV, Radio, Print, and Internet.