RACHELLIANG

CONTENTSABOUTME

01PRODUCT DESIGN Altered Box

02TYPOGRAPHY Name Design Luck Jewelers Quote Design

03EDITORIAL DESIGN “Goals” Magazine MET Brochure

CONTACT

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ABOUTMEI love all aspects of typography even if it’s a constant fight to satisfy my perfectionist self. I especially love minimalist designs and deconstructivism. In addition to my interests in art, I love baking, all things coffee, and going to cafes in my free time.

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01PRODUCT DESIGNThe prompt was to alter a 2x3x5 box using an architectural style of one’s choosing. I chose deconstruc-tivism. This led to the “randomly” scattered lines on the front side of the box, as well as, the curved sides. I chose blue to be the color of my model because it matched well with the curves and the light color allows the intricate designs to be shown clearly.

ALTERED BOX

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02TYPOGRAPHYFor this assignment, I designed my name using the myths of doppelgangers in mind. Doppelgangers are seen as a bad omen in German mythology and as they are supposed to be twins I differentiated my first and last name as both parts of one’s name can be used to represent the same person, but they aren’t exactly the same. Also, I chose the typeface because it was a clean serif font and I wanted an old-style typeface to represent how far back the myths of doppelgangers go in history.

NAME DESIGN

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02TYPOGRAPHYI rebranded Pandora under my assigned theme word of “Luck.” I took Pandora’s signature ideas of bonds between friendship and lovers and family when designing the word, which is why I have a closed loop between the letters of “u” and “c”. I also kept the design simple using just black for my color palette and serif fonts to keep the luxury, high-class look of a jewelry brand.

LUCK JEWELERS

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In my first design, I wanted to emphasize the word “choose” in the quote because it’s the word that calls for action in the quote. In my second and final design, I only chose the latter half and I have a more visual contrast between the parts of the quote that I wanted to make more visual. I chose the dy-namic black and red classic duo and cursive because it reminds me of signatures and signing something off, which is representative of acting on something and pursuing it.

02TYPOGRAPHYQUOTE DESIGN

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03EDITORIAL DESIGNA compilation of spreads that I designed for a mockup magazine as a school assignment. The require-ment was to talk about five goals you would want to achieve in the next five years and rather than naming it Goals, “Note to Self ” seemed more fitting. The following spread is a continuation of the first one where it goes into depth of one of the five goals.

“GOALS” MAGAZINE

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03EDITORIAL DESIGNA trifold brochure for the Arms & Armor exhibit at the Metropolitan Museum of Art. The name design is a play on the phrase “Meet Me at the MET.” The design was made to be a powerful visual design as it represents an exhibit that displays armor. Also the front cover is supposed to be a psycho-logical illusion that invites readers to open up the brochure.

MET BROCHURE

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CONTACTE-MAIL:RACHELLIANG1121@GMAIL.COM

FIND ME AT:BEHANCE.NET/RACHEL_LIANG

FACEBOOK.COM/RAYCHUUL

INSTAGRAM.COM/_RAYCHUUL

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