rm world 2014: bi assisted predictive analytics

How BI assisted predictive analytics provide strategic advice RapidMiner World, 19 Aug 2014 Tong Ji

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Page 1: RM World 2014: BI assisted predictive analytics

How BI assisted predictive analytics provide strategic advice

RapidMiner World, 19 Aug 2014

Tong Ji

Page 2: RM World 2014: BI assisted predictive analytics

Page 3: RM World 2014: BI assisted predictive analytics

Page 4: RM World 2014: BI assisted predictive analytics

Page 5: RM World 2014: BI assisted predictive analytics

Products, in more detail

Page 6: RM World 2014: BI assisted predictive analytics

Marketing

Page 7: RM World 2014: BI assisted predictive analytics

Clusters

Page 8: RM World 2014: BI assisted predictive analytics

Clusters

Page 9: RM World 2014: BI assisted predictive analytics

Back to BI

Page 10: RM World 2014: BI assisted predictive analytics

The Synergy

Business Analytics

– Independent of Human Action

– Algorithms, Iterative, Structured

– Knowledge discovery at Higher Dimension

Business Intelligence

– Interactive, Visual Data Analysis,

– Knowledge Discovery is Performed by User

– 3 – 4 links Maximum

Page 11: RM World 2014: BI assisted predictive analytics

Business Wisdom

Abstract

Concrete

Page 12: RM World 2014: BI assisted predictive analytics

CRISP-DM context

RapidMinerRapidMinerRapidMiner

Business Intelligence

Page 13: RM World 2014: BI assisted predictive analytics

Comparison

Features Business Intelligence RapidMiner

Drill Down a

Slice & Dice a

Geo Information a

Highlights a

Advanced Dashboards a

Advanced Data transformation a

Data Cleansing a

Unstructured data extraction a

Model training and application a

Load Structured data a a

Visualized Analytics a a

Page 14: RM World 2014: BI assisted predictive analytics

Architecture

Web Browser

RapidMiner Studio

RapidMiner Server

Data Sources

Integration

DB / DWH / Files…

Business Appslike ERP, CRM…

NoSQL,Hadoop, Web…

Scheduling, Execution, Repository, Access Rights

Reporting, Administration

Application (BI, ERP,CRM…) / Portal

Java SE/EE Application

Server Application

Databases / DWHs / OLAP-Cubes

b S

erv

ice

Business Intelligence

BI Dashboard

BI Server

Page 15: RM World 2014: BI assisted predictive analytics

Integration

Common Data Source, e.g. Relational Database, HDFS

Compatibles data file

– Import BI Data & Metadata

– Export Analytics into BI Dashboard

Server Side Integration

Support for Big Data

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