rm world 2014: predictive analytics in 2014
DESCRIPTION
TRANSCRIPT
John L Myers
Research Director
Enterprise Management Associates
August 19 2014
Advanced Analytics:
An EMA Perspective
Introduction:
Speaker
John Myers joined Enterprise Management Associates in 2011. He is a Research Director of
the business intelligence (BI) practice area. John has 15+ years of experience working in areas
related to business analytics in professional services consulting and product development roles,
as well as helping organizations solve their business analytics problems, whether they relate to
operational platforms, such as customer care or billing, or applied analytical applications, such
as revenue assurance or fraud management.
John L Myers
Enterprise Management Associates
Research Director
JohnLMyers44
Slide 2 © 2014 Enterprise Management Associates, Inc.
What is the Difference between Magic and
Science?
Slide 3 © 2014 Enterprise Management Associates, Inc.
“Order” in the Chaos
Slide 4 © 2014 Enterprise Management Associates, Inc.
Dig a Level Deeper
Slide 5 © 2014 Enterprise Management Associates, Inc.
Project Where Business is Going
Slide 6 © 2014 Enterprise Management Associates, Inc.
Determine Important Attributes
Slide 7 © 2014 Enterprise Management Associates, Inc.
Predict the Future
Slide 8 © 2014 Enterprise Management Associates, Inc.
Enterprise Management Associates
Analytical Pyramid
Advanced Analytics
Traditional Analytics
Slide 9 © 2014 Enterprise Management Associates, Inc.
Analytical Techniques
Best of Both Worlds
• Combine Structured
and Multi-structured
Data
• New Processing
Platforms
• “New” Predictive
Modeling Techniques
and Languages
Slide 11 © 2014 Enterprise Management Associates, Inc.
What is being used?
Slide 12 © 2014 Enterprise Management Associates, Inc.
North America: Still Growing into Advanced
Analytics
Slide 13 © 2014 Enterprise Management Associates, Inc.
EMEA: Optimizing the Future
Slide 14 © 2014 Enterprise Management Associates, Inc.
APAC: Cognitive Guidance
Slide 15 © 2014 Enterprise Management Associates, Inc.
Linking Advanced Analytics to
Business
Looking for Insights
Slide 17 © 2014 Enterprise Management Associates, Inc.
Prominent Project Challenges
Slide 18 © 2014 Enterprise Management Associates, Inc.
North America: Highest and Best Use
Slide 19 © 2014 Enterprise Management Associates, Inc.
EMEA: Where are the Customers Going?
Slide 20 © 2014 Enterprise Management Associates, Inc.
APAC: What are customers saying about us?
Slide 21 © 2014 Enterprise Management Associates, Inc.
Different Class of Users
Old School Predictive
Slide 23 © 2014 Enterprise Management Associates, Inc.
New School Advanced Analytics
Slide 24 © 2014 Enterprise Management Associates, Inc.
Rise of the Business
Slide 25 © 2014 Enterprise Management Associates, Inc.
North America: Still Reporting…
Slide 26 © 2014 Enterprise Management Associates, Inc.
EMEA: Reaching outside
Slide 27 © 2014 Enterprise Management Associates, Inc.
APAC: Marketing to Finance
Slide 28 © 2014 Enterprise Management Associates, Inc.
Where to go from here with Advanced Analytics?
• Becoming more
important
• Applicable to
projects that
impact revenue,
costs or margins
• Ease the learning
curve for the
business user
Slide 29 © 2014 Enterprise Management Associates, Inc.
Question and Answer
Thank you!
John MyersResearch Director
Enterprise Management Associates
www.EnterpriseManagement.com
JohnLMyer44 twitter
JohnLMyers44 Skype
Slide 30 © 2014 Enterprise Management Associates, Inc.