Hit The RoadA Pitch by Squared Online Group 11

Ana Rocha Pereira, Nuno Pereira, Kushtrim Jutullahu, Gueorguie Vassilev, Rebecca Baldwin, Selma

Ad, Stanley Mathew, Steph Riley Leal and Sue Pile

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The Idea: In SummaryA community of travellers who ‘do’ roadtrips have created the Hit the Road AppWe want insider knowledge and value with the ease and convenience of researching and booking special interest roadtrips. We know that our extended community of travellers and friends share our ‘want’ and we are already sharing insights and experiences that we trust.

A one-stop roadtrip App makes sense and we have a growing community waiting for it.

Why is it different?Our App works across a fairly cluttered travel app market with different offerings that may need several Apps to plan one trip. We combine accommodation booking, car rental, route planning and personal referrals to provide a one stop online resource by country, interest and budget. The App’s unique aspect is the added value of the shared knowledge and personal recommendations of fellow travellers, enthusiasts and experts with real experience.

What is it?Hit the Road, developed for Android and IOS devices, is supported by a comprehensive website with dedicated areas for individuals. It works offline storing roadtrips for access without an internet connection. Driving directions, timing, stops, check-ins, points of interest and offers are delivered to the phone in real time.The community keeps in touch by uploading photos and reviews across all social media networks making it a living social experience.

HowAn MPV will be piloted in the UK with affiliate partners.This will be developed to launch a pan European Hit the Road App being available in multiple languages with the information and partners to deliver international roadtrips.

Investment, Revenue and ROIWe are looking for £17,500 - £22,500 initial seed investment to develop the app. Revenue and ROI will be generated from affiliate commission and advertising.. 2

PositioningRoadtrip adventure fun and value all in one app. ‘Hit the Road’ is an easy to use app and website to plan and manage a roadtrip with the advantage of insider information and reviews from shared experiences when you connect with a community of like minded travellers and experts.

You tell us where you want to go, what you are interested in and how much you want to pay. Then all you do is book your car and accommodation with us online and we’ll confirm. During your trip daily alerts to your phone give you updates on local information, exclusive offers and... you can share your roadtrip along the way.

Points of Difference USPs

Personalise your UK/Europe road trip based on interest i.e. surfing, beaches, wine tasting, dining, fishing, golf, festivals

You get tips on where to find the best surf or most secluded beaches, for foodies the must go to undiscovered gem of a restaurant for limited budgets, chef’s secret favourites etc and alerts about offers along the way

A UK/Europe road trip app that shares information and reviews from a community of like-minded travellers, enthusiasts and professional experts sharing their experiences and insights

The information and reviews will be unique and relevant to your research

You become part of the online trusted community The facts and community travels with you enabling contact, real time updates and flexibility

Select Options by budget

Booking is convenient and confirmation brings peace of mind.

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Market Size and Opportunity

103bn

£16bn

36m

2m

App downloads 2013 (59% Increase comparing to 2012)

Global Apps Revenue 2013 (44% increase comparing to 2012)

Foreign holidays taken by UK residents each year

Hire a car for their summer holidays

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14mTotal Smart Phone Penetration UK. Ages 25-44.

Value Proposition

Platforms & Stores

Hit The Road is an easy, fun, free and very useful app to create and manage your road trip itineraries and share your adventures and experiences with your friends and other travelers.

You'll be able to plan, book and manage every single aspect of your road trip: organizes your road trip, best routes, book cars, sourcing accommodation and discovering the best local restaurants, providing you with exclusive offers during your trip. The app gets updated daily with new content and offers.

App Description

Main Functions Special Functions

PlatformsIOSStoresApple App StoreAmazon App StoreGoogle Play

Main FunctionsRoute PlannerBook CarBook HotelBook RestaurantsBuy Travel InsuranceContextual ContentDriving DirectionsDriving Time and StopsPoints of InterestRoad Trips Top TipsAlerts in real time

Social LoginUpload PhotosCheck-inShare via FacebookShare via TwitterShare via PinterestShare via Google+Own CommunityReviewsApp Works OfflineMy Account

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Risk & Effort

Privacy. IdentityNeed to register, add fellow road trippers, install the app

The Competitive Market

Exploring

Planning Booking

Navigating

The SpaceHit The Road will Occupy

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Competitors

Competitors to Hit The Road vary from function to function. We anticipate biggest competition coming from apps like the one outlined below.

The app Roadtrippers is our nearest competitor. We have an advantage of offering a wider range of services (including booking functionality) and our pilot market is the UK which Roadtrippers has not (yet) expanded into.

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Key Partners, Activities and Resources

Key Partners Key Activities Key Resources

1. iTunes App Store2. Google Play Store3. Amazon App Store4. Car Rentals5. Hotels, B&Bs6. Event Organisers7. Restaurants8. Supermarkets9. Banks and Payment Gateway

Providers10. Booking Partners11. The Community12. Independent Subject Specialist

Bloggers (outsourced)13. Financial/Insurance Institutions

1. Customer Services2. Research and App Updates3. Online and Offline Promo4. Affiliate Marketing5. Develop app/website6. Pre launch, launch and post

launch marketing, PR and online PR.

7. Customer Services8. Testing Advertising Methods9. Research

1. Web Developers2. Digital Marketing Professionals3. Road App Developer4. App Server5. Database Developer6. EU, UK Linguistics7. Content creation/identity/app

icon identity8. The community9. Seed Funding10. Human Resources

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Key Partners:

Accommodation:Hotels, B&Bs, HostelsFood:Restaurants, Cafes, TakeawaysTourist Sites:National Parks, Museums, ZoosMap Services:Integration with Google Maps

Transportation:Car rental firms, bus and train companies etc.Event Organisers:Nightclubs, Marathons, CongregationsDevelopers:App developers, AffiliatesApp Promoters:Travel Agents, Local Councils

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Key Activities

Primarily focus on research and content building of the app.• Building and developing relationships with key partners.• Management of partnership relations and user feedback.• Assessing and inputting work for developers – keeping the app updated.• Promotional communications – using key partners to help in the process.

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Customer Segments

The Road Tripper:University graduate or young professional (University degree)Salary: 10k – 50kAge: 20-45Gender: 55% Male, 45% Female

Pilot project: UKRegion: 45% London (capital, main airports), 55% Rest of the Country

Interests: • Travelling, • Nature, • Backpacking, • Cultures, • Adventures• Socializing with others

55%

45%

Behaviour: Smartphone user, uses apps, use the phone as anOrganizational tool, theyare digitally savvy, purchases via internet.

Budget: • Low-middle budget in regards to trips.• Less money on accommodation and

food, more on experiences.• Spend approx. £80 per day.

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Customer Relationships

Suggestions before the trip

Guide during the trip (offline

works)

Reviews/Comments Section – After the

trip

Helps plan the entire trip

Social interaction during the trip

Personal Area

Social Channels

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Live Alerts during the trip.

Relevant Channels

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Building the ‘Hit the Road’ Community

• Start with our networks and invite their networks

• Create a ‘Hit The Road’ viral campaign

• Promote is as a Club that you would want to be part of to share experiences, have fun, live the dream, the first place to go to plan your trip etc

• Create images / videos to launch the App via social media channels - you tube, Pinterest, create blogs and invite specialists and enthusiasts to blog

• Create incentives for first travellers

Revenue Streams

Minimum Value Product Revenue

2 Years Ahead Revenue

• Affiliate Marketing Revenue: ~£2200/month

• Advertising Banners: £1,000/month

• Affiliate Marketing Revenue: £80,000/month

• Lead Generation: £16,000/month

• Advertising: Banners: £10,000/month

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Costs

MVPUp-front Costs: £17,500 - £22,500Operational: £4200/month

Fully functional platformUp front costs: £100,000Operational:

Product:• App: iOS and Android -£10k - £15k• Website - £5000 for development• Product maintenance and updates - £1000/month• Platform integration

Content:• Partners: £1000 to set up• Web material: Scouring and populating costs.• Affiliate sites: 10 blogs and affiliate (trip

comparison) £1500 for build, £1200/month to maintain

Social Media: £1200/month

Advertising: £2000/month on CPC

Product:• £100,000• 2 permanent resources on dev: £5500/month

Content:• Partners: £5000/month• Affiliate sites: £7600/month

Social Media: £3600/month

Commercial:Search Engine Marketing:• SEO and analytics: £1500/month• CPC and CPM: £15,000/month

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Hit The RoadA Pitch by Squared Online Group 11

Ana Rocha Pereira

Nuno Pereira

Kushtrim Jutullahu

Gueorguie Vassilev

Rebecca Baldwin

Selma Ad

Stanley Mathew

Steph Riley Leal

Sue Pile