INNOVATION 4: AADARSH PEN

Team Trojans

NITIN

SUPRIYA

SANA

CHIRAG

EDUCATION TECHNOLOGY Recent UNICEF report 

Education system in India plagued by shortages:

Teachers Resources Schools Classrooms

India has the world’s largest Visually Challenged population, which is 15 million out of the 47 million worldwide

On an average every 3–4 students of a class suffer from varying levels of dyslexia. 

AADARSH PEN - SOCIAL REVOLUTION IN EDUCATION SYSTEM

‘The Talking Pen - Multimedia Print Reader’ 

Aadarsh Pvt. Ltd., a trusted name in the education sector and Central India’s leading publishing house- introduced this unique education technology to revolutionise the current traditional education pattern and learning process in India

 Giant leap in the educational technology, which uses listening skills along with traditional reading. 

KEY FEATURES In-built speaker Camera Earphones 2 GB memory card 7 hour battery backup Can be charged like a cellphone  No fear of piracy as the text cannot be

copied or scanned.

Aadarsh holds the global patent for the product.

PICTURES TALK

PICTURES BY FIELD TEAM

PROCESS TO USE

Technology developed to elevate learning experience of students by focusing on the enormous benefits of listening.

Unique concept where the Pen recites the written text. 

MPR ‘Talking Pen’ comes with an in-built speaker, camera and 2 GB memory card

When the MPR pen is positioned over a book with MPR codes, it activates the pre-loaded audio files

A reader is also able to hear the text they are reading.

This technology gives a human face through voice in the learning process, making it interactive, interesting and educational. 

ACHIEVEMENTS License holders of International characters

like Barbie and Ben-10 for India & Pakistan

Hot Wheels, Fisher Price for the Indian Market, becoming perfect partner for designing, co-publishing and printing.

 Various national and international NGOs, Publishers, Government organizations, International firms and have received most encouraging feedback from all. 

IEC, UNICEF, IGNOU in talks for using pen to communicate important issues:

Sanitation Reproductive Health Malnutrition

Founder Felicitated

AADARSH PEN IS UNIQUE BECAUSE..

Numerous advantages for the students Special needs of the visually challenged population

and people suffering from Dyslexia. Empowers volunteers responsible for public

service education or vocational training with technological proficiency.

Beneficial for publishers as any book can be printed in Multiple Languages using multiple downloadable audio files.

MPR Books will help in combating the serious threat of piracy which publishers are facing today.

 Help language learning with improved pronunciation by countering regional influences.

USP FOR BOTTOM OF PYRAMID

MPR will foster a self-learning process, specially in the rural areas Encouraging the students

to work independently in the absence of teachers or teacher’s attention

Heighten results even in a poor student–teacher ratio.

Organisations with special children benefit

Use of technology in future by UNICEF to spread awareness on AIDS

VIDEO TO EXPLAIN USP BY INVENTOR

COST STRUCTURE

Every pen by Aadarsh Pen costs Rs. 4500- 5000/-

Priced High as Volumes low currently

Cost will be low when:1.) Volumes increase2.) Get donors for the pen3.) Get sponsors for the pen4.)Cross subsidizing happens

SWOTStrength:

• Useful for Education•Useful for less privileged, blind, suffering from Dyslexia•Unique Innovation•Support by Govt,IEC,UNICEF,UGC

Weaknesses:

•Special books required so limitation in no. of books connected•Priced high Rs.4500-5000/-•Less memory

Opportunities:

• To scale up the innovation• Use in many states• Can be used for Vocational Training•Once sponsors, donors and volumes increase prices low•Effective Marketing

Threats:

• New competitors may rise•Up gradation of technology with new such products•Commercialization of Product

STAGE I- TABLE ANALYSIS Rating the innovation on a scale of 0 to 5 (5 being the highest

score) on    each of the parameters outlined in the sandbox, the self assessment scores are: 

         0 1 2 3 4 5

Capacity to scale up

Ensuring Social equity

Creating new price – performance levels

Fair & Transparent transactions & relationshipsEnvironmental sustainability

Respecting rule of law and individual rights

STAGE II- C.K. PRAHLAD’S SANDBOX

HIGH

MODERATE

MODERATE

HIGH

MODERATE

HIGH

COMBINE STUDY AND JUSTIFICATIONS  : 

Scale of  Innovation : The Innovation is capable of being scaled up as it is relevant to a

lot of government schools which have a high rate of absenteeism IEC wants to talk about various issues. Printed books are not read

because Volunteers have different communication levels Transmission loss is thereSo this technology acts as a boon

For E.g. Aasha NGO works in rural areas.Ladies are VIII pass who have to spread health manuals. Communication is difficult for them as they are less

educated and they are not comfortable to talk bout themHere the innovation can be scaled concentrating on for example Health Sector, likewise Sanitation etc.

SCALABILTY IN FIGURES Current Status:

Works in Education Sector in 5 States currently 5 publishers working with Aadarsh Pen 5 NGOs aligned with Aadarsh Pen 20 proposals with government in pipeline Future:

100 publishers joining soon Plan to come with 1000 books this year Fields: Education, Fiction, Entertainment,

Dictionary, Language learning  Want to make pen available free of cost (Rs. 0/-)

TREADING THE ROAD 2 IDEAS…SOME RECOMMENDATIONS Wireless :- Wireless technology can

help to increase the reach by adding books and reaching those in purview of wireless

Memory Increase :- Memory can be increased

so that more number of books can be read.

Technology Accessibility Technology Up gradation Maximize Reach Increase Market Share Spread Awareness Maximize benefits at Bottom of Pyramid Boon for patients of Blindness, Less

Vision, Dyslexia Spread Use in Music Industry, Graphic

Industry Marketing for promotion

WAY FORWARD..AADARSH CAPE TOWN BOOK FAIR