roadmap online recruitment succes
TRANSCRIPT
Roadmap to online recruitment succes
Recruiting online, how to startA basic overview
By Gordon Lokenberg
Why recruiting
Some answers:
Recruiting for new employees
Recruiting for new vacancies
NOTE
PRINT is not dead!
OFFline is not OFFlimits! Use it when you know
it brings succes OR use it to get people online
PLEASE don’t use print to tell the whole story…
INFO
Online is where recruiters put the APPLY possibility
Online is where recruiters put all the relevant info
Online is where recruiters can easily track and trace
Online is where recruiters can engage their audience
Introduction
Why do recruiters use online?
Some answers:
ROI is well measurable
Easy access
Easy to target your audience
Some more thoughts
Why do recruiters go online
Some more answers:
Find candidates
Search for new business
To be found
To Do-1
What does the recruiter do first
The answer:
Gets some good analytics tool to measure online
activity on their corporate (career)website
This way the recruiter can measure ROI of online activities
TO DO-2
Search for your audience
How?
Ask people where they are online OR
use audience matching keywords in
searchengines to find them
INFO
Probably the recruiter ‘ll find the audience on one of these sites:
Blogs
Chat rooms
Company websites
Forums
Job boards
Social networks
TO DO-3
Join your audience online
How?
Make them aware of you being there as well
INFO
Some tools for recruiters to create awareness
Personal profile
Commenting
Posting
Sponsoring
Bannering
Adwords
Succes
Possible outcome from all the effort online
The audience is listening and starts to give feedback
The recruiter will be noticed as their solution provider
The audience will ask for more jobs OR more candidates
TO DO-4
Start analyzing
Get the metrics, analyze and tune!
INFO
To fine tune the online recruiting activities ask:
How many do come to the APPLY button?
Who leaves the site without getting in touch
What are referral sites
What activity gets attention
Why do people get in touch with the recruiter
Is the audience the right audience
Etc.
FINAL
No final… evolve
If it really, really, really doesn’t bring anything…
Just pull the plug of your computer…
“There are a lot of different approaches to define the
right online recruitment solution for your needs”
www.interimrs.com
+31(0) 642 121 451
www.W3recruitment.com