Roadmap to success inEnterprise Analytics: An eBay Story

Shyam Sunder Pariavakkam – BI Finance Manager, eBay Marketplaces

Karan Rawal - BOBJ Architect, eBay Corporate Business Intelligence

Heena Sood – Vice-President, Analytics and Mobility, ZEDventures

John Doss – Sr. Director, Practice Lead, HANA and BI, ZEDventures

Vasu Pabbaraju - Practice Lead, Integrations and Mobility, ZEDventures

Agenda

1. Introductions

2. eBay Journey: Enterprise Analytics

3. Dashboard Design Best Practices and Tool Selection

4. eBay Marketplaces user adoption story

5. Mobility at eBay

2

3

At the end of this session, you should be able to understand:

• How eBay evolved in the Enterprise Analytics space?

• How eBay selected and implemented the right Dashboard Development tool based on the requirements of its user base?

• How eBay Marketplaces improved User Adoption in the SAP BI Enterprise Analytics platform?

• How eBay evaluated mobility options and capabilities available within the SAP BI suite?

• Key Learnings

Session Objectives

BEx 4.1 SPxBOBJ 4.0 SP4BOBJ 4.0 SP2

4

Enterprise Analytics: The eBay Journey

Finance Transformatio

n

Self-Service

Reporting

Platform / Env.

Stability

User Adoption

Dashboard Performanc

e

Fit/Gap of BI Tools to User

Requirements

SAPBW

SAP BOBJ forMarketplace

sSAP

BO40SP2

Upgrade to SAP

BO40SP4

CIO Dashboard

on Ent.HANA

BW on HANA

HANA Ent

HR Reporting Tech Go-

Live& Legal

SRM & Bank

Balance Reporting

2011Q2

2012Q3

2012Q4

2012Q4

20132014

Q2-Q32013

Q12013

Key Business Drivers

Factors influencing Dashboard Design

Dashboard Design Best Practices

Data Security Data Latency Data Sources Data Volume

Performance Mobility Scalability User Experience

Dashboard Consumption

Dimensions for Dashboard Optimization

5

Optimize Data Model/BEx Query Optimize Dashboard DesignChoose right connection type(BICS vs BIWS etc)

Provide ‘drill to’ detail DB’s/reports

Add filters to limit the dataTrigger queries as needed

Choose right visualizationsProvide user centric navigation and interaction

Mobile usagePrint and Export requirements

Offline consumptionUSER

EXPERIENCE

PERFORMANCE DATA VOLUME

USER CONSUMPTION

Dashboard Selection Tool

6

SELECTION CRITERIA / DASHBOARD TOOLS

DASHBOARDS 4.0 SP5

DASHBOARDS4.1

DESIGN STUDIO1.1

DESIGN STUDIO (1.2 AND BEYOND*)

Flash Yes No

Development / Customization Excel/Abode Flex Java Scripts/CSS

Mobile Support (HTML5) Yes (not all components are supported/available yet)

Yes

Preferred tool for BW/HANA No Yes

Preferred tool for Non-SAP Data Sources and multi-source scenarios

Yes NoYes (Single-source

&.UNX is supported)

Data Connectivity - HANA/BEx/UNX Yes HANA/BEx only Yes

Data Connectivity – QaaWS/BIWS/XML etc.

Yes Yes NoAdditional

connections planned

Offline Support No Yes No Yes (DS 1.4)

Navigation Panel, Export to Excel/Power Point, Bookmarking

No No No

Yes (Excel/CSV export)

Power Point (1.3) Bookmarking (1.4)

Interoperability with Advanced Analysis & Lumira

NoYes (supports only

AAE)Supports Lumira(1.3)

BW Integrated Planning No No Yes (DS 1.3)

Migration to Design Studio Limited Migration Support planned beyond DS 1.3 version.

N/A

Available Yes Yes

DS 1.2 (GA in Nov ‘13)

DS 1.3 (GA in Jun ‘14)

6

BEx 4.1 SPxBOBJ 4.0 SP4BOBJ 4.0 SP2

7

Enterprise Analytics: The eBay Journey

Finance Transformatio

n

Self-Service

Reporting

Platform / Env.

Stability

User Adoption

Dashboard Performanc

e

Fit/Gap of BI Tools to User

Requirements

SAP

BW

SAP BOBJ forMarketplace

sSAP

BO40SP2

Upgrade to SAP

BO40SP4

CIO Dashboard

on Ent.HANA

BW on HANA

HANA Ent

HR Reporting Tech Go-

Live& Legal

SRM & Bank

Balance Reporting

2011Q2

2012Q3

2012Q4

2012Q4

2013Q1-Q22014

Q2-Q32013

Q12013

Key Business Drivers

Improving User Adoption within eBay

8

PROCESS

SOLUTION DELIVERY

PEOPLE

Thought Leadership

Executive Sponsorship

• Improved Delivery pace by:• Effective Prioritization of Pipeline• Optimized Resource Allocation• Following Informal Agile Processes

• Effective delivery of planned pipeline, production support & coordination withHANA project team

• Delivered additional ad-hoc reporting requests

• Provided Overlap Backfill Resources to ensure delivery continuity

• Cross-Technology (BOBJ BEx) Ramp-up of team resources for scalability of resources

• Realignment of resources to meet expected delivery pace

• Leveraged Shadow Resources to provide team balance

• Alignment with IT for Technical Design

• Improved Development quality by leveraging test system data during development

• Streamlined the BW and BOBJ Transport Process

• Delivered Dashboards with Innovative Design Approaches and enhanced UI/UX.

• Initiated & Adopted Best Practice Development Guidelines for BW & BOBJ Integration

• Partnered with IT to improve BOBJ application and infrastructure stability

• Value-added input on SAP BI roadmap,tools and strategy

• POC for Mobile enablement of MP data

The new North America Master P&L is a great solution for the NA FP&A, especially for NA CFO who uses the summarized version of the report regularly.  This team has taken an innovative approach to data access, the report automatically refreshes every two hours so that I have immediate access to current data in this very complex, intensive report.

This report set eliminates the need to run multiple BW reports to get the holistic view saving me one or two days per quarter, and most importantly, I trust that the numbers are accurate.

I'd like to give a huge shout out to Shyam and the development team -- they were flexible in terms of implementing changes and updates.  Thanks for your effort.

- Sr. Manager, Finance

Thank you to the entire team.  These dashboards are awesome!

- SVP, CFO Marketplaces

My team was very impressed with the BOBJ variance dashboard.  I appreciate your effort and focus to get this dashboard available by the target date.  Great work!

- Director, Finance

9

Tracking eBay User Adoption of Analytics Tools

Leverage One SAP BI app for all Enterprise Analytics

• Web Intelligence – Reporting tool enabling Dashboard functionality for certain use cases

• Dashboard Designer / Xcelsius – Legacy Dashboard Tool with HTML5 publishing

• Design Studio – SAP recommended application for HANA and BW based Dashboards

• Explorer/Lumira – Self-Service Dashboarding and Analysis tool

10

Enterprise Analytics: eBay Mobility Strategy

SAP BI Mobile App

HTML5 App

Leverage HTML5 frameworks to mobilize data using oData services in certain use cases based on • UI/UX requirements • Customization/Integration/Other Technology

considerations

MOBILE BI APP HTML5 APP

ExplorerDashboard Designer

Design Studio

oData Services

WEBI

DATA SOURCES

ECC BW HANA

Dashboard Designer/Xcelsius – HTML5• HTML5 Dashboard performance is comparable to Flash Dashboard performance• Minimal change in the dashboard development process• Mobile components are limited and dynamic layout is not supported

Design Studio• Intuitive WYSIWYG design environment for designers. Functionality extendable via

scripting language • Dashboard design is heavily dependent on backend data models. • Front-end data manipulation is implemented via java scripts

WebI based Dashboards• Utilizes native iOS/Andriod visualizations and capabilities for mobile rendering & user

interaction• Key Webi Features are retained in Mobile App• Best option for scheduled reports and report bursting scenarios

Explorer• Utilizes native iOS/Andriod visualizations and capabilities for mobile rendering & user

interaction• Self-Service and guided data exploration/navigation. Provides Google-like search

experience• Minimal development effort enabling rapid deployment

SAP Mobile BI Tools Assessment Summary (BO 4.0 SP6)

Additional DetailsDesign Studio recommended by SAP as the key dashboarding application starting DS 1.3 version (GA Q2 2014)Limited Dashboard Designer/Xcelsius to Design Studio Migration support maybe available beyond DS 1.3 version

11

CRITERIA / TOOLS

DESIGN STUDIO

DASHBOARD DESIGNER (XCELSIUS)

WEB INTELLIGENCE /

CRYSTAL REPORTSEXPLORER

RECOMMENDEDAPP FOR

MOBILE BI

Enterprise HANA Support

Highly recommended

Not Recommended RecommendedRecommended for self-service BI

Design Studio

Flexibility

Very flexible with the provided scripting language

Not recommended by SAP. Provides flexibility in connection types

Native functionalities can be leveraged

Very flexible for self-service BI

Varies based on requirement

ReusabilityReusable Variables and style sheets

Limited reusability Limited reusability No Design Studio

Development time

Steep learning curve for developers

Tried and tested Tried and testedExtremely fast development time

Explorer

Data Latency Live data Live data/Staged Best for scheduled data Live data / Scheduled

Varies based on requirement

Data Volume Supports huge data volume

Limited data set Limited Data set Supports huge data volume

Design Studio/Explorer

Data Push/Pull Pull Pull Push/Pull PullVaries based on requirement

Mobile Rendering/ Interaction

HTML5 HTML5 Native iOS/AndroidNative iOS/Android WebI/Explorer

SAP BI Mobile Tool Selection

12

Key Learnings

• Governance Structure & EA Strategy to focus on Agile execution but also allow for delivery, technology and solution innovation based on developing trends

• Strong Business & IT Partnership along with Executive Sponsorship leads to EA Adoption and Proliferation.

• Nominate Business Champion that understands and propagates the EA Strategy

• Super User Engagement & Ownership is critical to the success of EA Delivery

• Right Tool for the Right Purpose based on client defined criteria for success and ROI

• Adhere to Best Practices & Development Standards for Design & Development of Reports and Dashboards

• Project Management, Risk Management, and Change Management are just as important, if not more important than a focus on technology

• Select your Implementation Partner based on Thought leadership, Broad Experience, Skill sets, Delivery Excellence and Focus within the Enterprise Analytics space

13

Full-fledged ERP Implementations / Rollouts and Project Management

Business-aligned Analytics Strategy and Implementation

Enterprise Mobility Solutions and Mobile Dashboards

Cloud Strategy and Roll-out

Systems Integration using HANA between On-premise, Cloud, and Inter-cloud

About ZED

14

VALUE-DRIVEN SERVICES FOR

15

ONSITE

OFFSITE

OFFSHORE

MOBILE ANALYTICSSOLUTION

REPORTING CATALOGSOLUTION

CLOUD PORTAL SOLUTION FOR SYSTEMS INTEGRATION

Our Key Differentiators

• Hybrid delivery model with a blend of Onsite, Offsite and Offshore resources

• Overlap Backfill Resources to ensure continuity and consistency in delivery

• Shadow Resources to meet expected delivery pace & provide team balance

Flexible Client Delivery Model

Innovation & Competency Center: ZED

Labs

Service Lines andPractice Areas

• Proof of Concepts / Demos

• Co-innovation with SAP

• Develop & Support ZED Solutions

• Training and RDS

• Value-added Service Offerings and Solutions designed to address industry-specific challenges

• Tools, Methodologies, and IP to support delivery and reduce risk

• Focus on UI / UX across delivery in all industry verticals and practice areas

VALUE-DRIVEN SERVICES FOR

ZED’s Reporting Catalog Solution• Single Point of Entry Portal to

consolidate all Reports across the Enterprise

• Single Sign-On & Integration with Enterprise Identity Management Systems

• Customer-defined categorization of Reports

• Security Model for Reports inherited from Source Systems

• Customer defined, flexible user interface

• Google-like Search Capability for Reports

• Access to Report Meta data like Title, Description, Owner etc.

• Create & Manage “Favorite Reports List” by User

• Reports-related Collaboration via Comments, Instant Messages, and Emails

• Access Controls Integration16

ZED’s Cloud Service Offering

On-Premise Solution

SAP MMMaterial Master

Service Master

Vendor

Outline Agreements

Info Records

Source Lists

Purchasing Requisitions

Purchase Orders

PO AcknowledgementAdvance Shipment

NotificationGoods Receipt

Invoice Receipt

Various Data Elements

Cloud SolutionSAP Ariba

Items

Service Items

Supplier

Catalog

Catalog

Catalog

Shopping Cart

Purchase Orders

Order AcknowledgmentAdvance Shipment

NotificationGoods Receipt

Invoice Receipt

Spend Analytics

On-Premise Solution

SAP ERP HCMEmployee Master

Compensation Data

Evaluation Data

Cloud SolutionSuccessFactors BizX

Employee

Compensation Data

Workforce Analytics

On-Premise SolutionSAP ERP SD

SAP ERP HCM

SAP ERP PP, PM, CATS

SAP ERP FI/CO

Cloud SolutionSAP CRM / Salesforce.com

SuccessFactors / Workday

Payroll / ADP

T&E / E-Invoicing

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• Data Source agnostic, Agile Mobile Dashboard creation, and publishing framework to realize the value of mobilizing enterprise data

• Integration with multiple SAP and non-SAP sources

• iOS, Android, and Microsoft platforms are supported

• Strong collaboration capabilities for enabling publishing, sharing, and discussion boards

• Enables integration of BEx query to deliver BW reports via a custom HTML5 frontend

18

ZED’s Mobile Analytics Solution

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