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How to Make Money Using Barcodes

Dave Marutiak Scanbuy UK

Access:Mobile Roadshow Europe – London – November 2011

dave.marutiak@scanbuy.com 0783 777 8647

@marutiak

Show Me the Money

• Activate new customers

• Build new mailing lists

• Convert tentative shoppers into

sales on the spot or via impulse

• Deliver coupons to customers

• Bring customers into the store from

outside

• Bring customers to your mobile

website to start shopping

• Allow customers to shop from your

store when it’s closed or as they

walk by

A complete mobile barcode solution is

composed of a scanner, platform and analytics

Universal Mobile

Barcode Scanner

Code Management

Platform

to Create & Edit Codes

Reporting System

to Track Codes

Analytics

Custom Codes

Get creative with the codes, but make sure it works!

A complete mobile barcode solution also offers much more than just a jump to a URL

They can launch many mobile actions

Go to website

Save a contact

Initiate a call

Send an SMS

Send an email

Lotto/collection

Multi-action menu

Send a tweet

ScanLife exclusive 5

OS detection

Custom Menu

and more…..

Analytics are an important key to campaigns

They are the feedback loop that lets you tailor the

campaign and target the customers!

Access from

anywhere.

Flexible user

rights across

unique groups.

View analytics

any time.

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How’s it Look Worldwide?

Mobile scanning is experiencing

explosive growth

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45 Million

Estimated people that

have scanned a barcode

in North America

14 Million

Estimated to have

scanned a QR Code in

the month of June, 2011*

>400K Unique products are

scanned by ScanLife per

month (via UPC codes)

*comScore MobiLens June 2011

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Brand new – 3Q11 Barcode Trends Report

Millions of

transactions every

month

Larger and larger

campaigns

Changing Demographics of Users

Where do we find them? Everywhere!

Application Stores Brick and Mortar Stores

UPC/EAN Wine Bottles Television Shows

Online Stores

Public Transport

Printed Media

ROI Calculations: Promotions / Events

Objectives

Attract new customers to participating

Starbucks giving them a range of benefits

and rewards.

Increase customer loyalty in the cities of

Guadalajara and San Luis Potosi.

Mechanics

Flyers were distributed in universities,

shopping centers, schools, etc.,

announcing the promotion.

Customers sent an SMS, receive an EZ

code which stores scanned as a

coupone.

Results

2.1% increase in general sales.

86% redemption rate and a 252% ROI.

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What is North America doing?

Taco Bell

&

MTV

Link to the

Video Music

Awards

420,000 scans in one campaign

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Target Builds out Holiday Catalogs

Codes linked to product

videos, option to buy or

save to Wish List.

Over 150,000

scans in

a 4 week period

Runners World

Magazine

Code linked to a CRM form to qualify for a free gift

Code produced a 16% opt

in rate

Codes linking to

Android apps

have seen over

450,000 scans!

Verizon DROID App Downloads

Best Part: New Smartphone walk out with new apps

Bloomingdales Scan & Win Campaign

78% of scans were from

outside the store

8.5% of these people were driven to scan again inside the store

Codes were placed in Catalogs, Outdoor ads, and In-Store to get

people to scan to win gift cards (in the store only)

Television: BlueFly Content & Offers

Live show with call to action very clear

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Let’s get local!

London - Taken Off the Telly Last Night

No warning it’s coming, no call to action for it

Local (UK)

Examples

Mitsubishi

i-MiEV car

Giveaway

Great call to action! 10,500 scans to win a car

Local (UK)

Market

Examples

Marks &

Spencer

Limited

Collection

mobile web

site 12,290 scans over 3 weeks

Local (UK)

Market

Examples

Laterooms.com

App download

12,920 users downloaded

M&S Women’s Winter Clothes Shop Mobile M&S Site = 1,500/Ad

Sun 8/10 Metro 6/10 Metro 13/10

• Full page ads • QR code bottom left • Multiple papers • Call to action :

• shop mobile web

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The advertisers in the London commute papers have rapidly grown their use of QR codes

(Scanbuy compilation)

0

50

100

150

200

250

300

April July September October

Metro UK

Eve Std

Show Me the Money

• Activate new customers

• Build new mailing lists

• Convert tentative shoppers into

sales on the spot or via impulse

• Deliver coupons to customers

• Bring customers into the store from

outside

• Bring customers to your mobile

website to start shopping

• Allow customers to shop from your

store when it’s closed or as they

walk by