roaming hunger sensory marketing

W E AC T I VAT E B R A N D E D C A M P A I G N ST H AT S T I M U L A T E A L L F I V E S E N S E S .

ROAMING HUNGER IS ANEXPERIENTIAL MARKETING AGENCYSPECIALIZING IN

ABOUT ROAMING HUNGERROAMING HUNGER IS THE HUB FOR GOURMET FOOD TRUCKS. WE EXECUTE BRANDED, EXPERIENTIAL MOBILE MARKETING AND ADVERTISING CAMPAIGNS.

YOU’VE READ ABOUT US IN MASHABLE, GIZMODO, THRILLIST, EATER, CBS, INC. AND MORE.

WE HAVE CONNECTED OVER 500 BRANDS AND AGENCIES TO CONSUMERS THROUGH FOOD TRUCKS.

OVER 12.5 MILLION TRUCK VIEWS FROM OUR FOOD TRUCK APP AND WEBSITE.

WHY FOOD TRUCKS?

U . S .F O O D T R U C KR E V E N U E

2 0 1 2 2 0 1 7

$650 MILLION

$2.7 BILLION

IN 2017, THE FOOD TRUCK INDUSTRYIS EXPECTED TO EXCEED $2.7 BILLION

24% of Americans have eaten from a food truck in the past 12 months 31% of people visit food trucks with their friends

61% of consumers say they have discovered food trucks by "just happening upon them" Food Trucks. 2013. Mintel, p. 50-52National Restaurant Association, Emergent Research. 2012, “Food Trucks Motor into the Mainstream”Jed, E. 2011, “Techmonic: Food Truck Phenomenon Is No Passing Fad”

IMPACT ENGAGEMENT

MORE THAN 70%.

WHEN BRANDS APPEAL TO

I N C R E A S E B Y

MORE THAN THREE SENSES

Hulten, B. and Broweus, N.[ and Van Dijk, M. (2009), Sensory Marketing: Palgrave Macmillan

WE CREATE STIMULATING, TURNKEY BRAND EXPERIENCES FROM INCEPTION TO EXECUTION.

OPTIMIZE EXPERIENCE ARCHITECTURE

TRANSLATE CREATIVE IDENTITY

DEMOGRAPHICALLY ALIGNED LOCATIONS

CULINARY AND OLFACTORY DEVELOPMENT

SOCIAL MEDIA INTEGRATION

STAFFING, TRAINING AND BRAND EDUCATION

FLEET CONSTRUCTION AND MANAGEMENT

PERMITS & PERMISSIONS

LIVE SOCIALCASTING

SWAG & COLLATERAL SOURCING

CAPABILITIES

Hulten, B. and Broweus, N.[ and Van Dijk, M. (2009), Sensory Marketing: Palgrave Macmillan

W E ’ V E C O L L A B O R A T E D W I T H S O M E O F T H E

WORLD’S MOST RECOGNIZABLE BRANDSC R E AT I N G U N I Q U E S O L U T I O N S T O B R O A D E N T H E I R A U D I E N C E S .

Pryotech Packmedia. 2013, “Sensory Marketing: Giving Customers a Taste of the Unexpected”, [online] available at http://www.packmedia.co.za/blog/sensory-marketing-giving-customers-a-taste-of-the-unexpected/

MIRACLE-GRO

MEDIA IMPRESSIONS10,000,000

DIRECT IMPRESSIONS4,000

VISUAL IMPRESSIONS1,000,000

TOTAL11,004,000

How do you introduce the

concept of “Garden to

Table” to families attending

the 125th Tournament of

Roses?

Show families how easy,

fun, and delicious a

sustainable home-grown

cooking lifestyle can be.

STRATEGY PROCESS METRICS

COORDINATED AND TRAINED TRUCK STAFF

COORDINATED AND TRAINED BRAND AMBASSADORS TO SPEAK ON “GARDEN TO TABLE”

SECURED LOCAL PHOTOGRAPHER

SOURCED ECO-FRIENDLY SERVING WARES

ENGAGED SOCIAL MEDIA FOLLOWERS BEFORE, DURING, AND AFTER EVENT

CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

7 DAY ACTIVATION SURROUNDING THE TOURNAMENT OF ROSES

DEVELOPED CUSTOM MENU USING FRESH HERBS AND SPICES FROM MIRACLE-GRO’S “LIVING GARDEN WALL”

OVERSAW SOURCING OF ALL LOCAL INGREDIENTS

HIRED AND TRAINED CHEF TO SPEAK WITH LOCAL MEDIA

COLLABORATED WITH IN-HOUSE DESIGN TEAMTO OPTIMIZE WRAP

CONSUMER EDUCATION THROUGH COOKING DEMOS

BROOKLYN NINE-NINE




TOTAL20,100,000

DALLAS MORNING NEWS POPCULTURE INAGIST MY FOX PHILLY ENTERTAINMENT TOP NEWS D MAGAZINE

How do you encourage

18-49 year-old prime time

viewers in key media

markets to tune in to a new

police comedy on FOX?

Recruit viewers to the

police force with an official

police breakfast and a

photo of themselves in

action.

OBJECTIVE

PRESS

PROCESS METRICS

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

COORDINATED AND TRAINED STAFF

INTERACTIVE PHOTOBOOTH

LAUNCHED BRANDED FOOD TRUCKS IN 10 MAJOR MARKETS OVER A TWO DAY ACTIVATION

SERVED OVER 70,000 NEW YORK INSPIRED BAGELS, GLAZED DONUTS, AND FRESH BREWED COFFEE

SECURED PERMITS FOR 36 LOCATIONS

DISTRIBUTED 30,000 COLLATERAL ITEMS

COORDINATED STRATEGIC SOCIAL MEDIA ENGAGEMENT

TOP CHEF



VISUAL IMPRESSIONS800,000

TOTAL15,804,500

AOL OK MAGAZINE NEW YORK MAGAZINE NEW YORK DAILY NEWS THE DAILY MEAL MOBILE CUISINE FOOD WORLD NEWS GRUBSTREET

How do you generate buzz

with 18-49 year olds around

a reality cooking show that

has been on the air for ten

seasons?

Bring viewers the signature

flavors of The Big Easy to

The Big Apple and give

them an opportunity to

mingle with the cast.

OBJECTIVE

PRESS

PROCESS METRICS

VISITED HIGH TRAFFIC NEW YORK CITY LANDMARKS

SERVED OVER 4,500 MEALS USING TOP-SECRET FAMILY RECIPES: HOMEMADE, NEW ORLEANS-STYLE BEIGNETS, JAMBALAYA, AND SMOKED SAUSAGE, SHRIMP, AND ROAST BEEF PO’BOYS

CELEBRITY APPEARANCES FROM “TOP CHEF” JUDGES TOM COLICCHIO, PADMA LAKSHMI AND GAIL SIMMONS


SECURED DIFFICULT PERMITS WITH NYC CITY COUNCIL

HIRED OFF-DUTY POLICE OFFICER FOR CROWD CONTROL

FACILITATED STAFF TRAINING AND BRAND EDUCATION

SAKS FIFTH AVENUE




TOTAL7,204,500

ABC CHICAGO NOW MOBILE-CUISINE CHICAGOSHOPPING.COM ZIMBIO

How do you spark a new

relationship between

contemporary metropolitan

shoppers and a brand that

is over 100 years old?

Serve a nostalgic taste of

holiday cheer and engage

shoppers in a social

scavenger hunt.

OBJECTIVE

PRESS

PROCESS METRICS

SOURCED BRANDED CUPS AND DRINK SLEEVES

STAFFED AND TRAINED BRAND AMBASSADORSON THE FIFTH MAN BRAND

FACILITATED STAFF TRAINING AND BRAND EDUCATION


CREATED AND FEATURED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

4,500 MEALS SERVED AT 6 KEY SHOPPING LOCATIONS

SERVED HOT COCOA, SPICED APPLE CIDER WITH CINNAMON STICKS, AND ICE COLD EGGNOG PAIRED WITH FRESH BAKED SUGAR COOKIES

SAKS FIFTH AVENUE MALE MODELS DISTRIBUTED PROMOTIONAL UMBRELLAS

CREATED AND DESIGNED CUSTOM MENUS FOR EACH WEEKEND


FOSTERED STRATEGIC SOCIAL MEDIA ENGAGEMENT

AMSTEL LIGHT

VISITED OVER 100 LOCATIONS ON THE EAST COAST TO DRIVE INCREMENTAL VOLUME AT KEY RETAILERS

SERVED OVER 10,000 BRAND INSPIRED GOURMET SLIDERS

DEVELOPED AND DESIGNED AMSTEL LIGHT “BEER OF THE BURGER” MENU

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP


CORRESPONDED WEEKLY WITH HEINEKEN TO ALIGN ON GOALS AND OBJECTIVES

ADDED LOCATIONS MID-PROGRAM DUE TO SUCCESS

CREATED EXCITEMENT WITH INTERNAL SALESFORCE



TOTAL25,011,000

How do you pump up

summertime sales of

Amstel Light in the

Tri-State Area?

Create the perfect taste

pairing for consumers at

point of purchase while

incentivizing retailers and

the internal salesforce.

STRATEGY PROCESS METRICS

MARTHA STEWART WEB LAUNCH

How do you thank key advertisers, drive

new business, and encourage retention

for a recently re-launched website?

Reiterate relevance to advertisers by

creating a hip, gourmet, and memorable

lunch experience.

STRATEGY PROCESS

ACTIVATED THREE MAJOR MARKETS SIMULTANEOUSLY

SERVED TOP LOCAL FAVORITES INCLUDING BREAKFAST BURRITOS AND GOURMET TACOS

VISITED TOP MEDIA PARTNERS AND AGENCIES TO SERVE EMPLOYEES

OPTIMIZED DESIGN FOR FULL, PARTIAL, AND INTEGRATED VEHICLE WRAP

COORDINATED AND TRAINED BRAND AMBASSADORS

DISTRIBUTED GOURMET COOKIES WITH MARTHASTEWART.COMBRANDING

SECURED PHOTOGRAPHERS IN EACH MARKET

ASSEMBLED AND DISTRIBUTED GIFT BAGS THAT INCLUDED BRANDED MATERIALS AND SOCIAL MEDIA INFO

AMERICAN WELL

SERVED 1,200 MEALS IN HIGH TRAFFIC LOCATIONS DURING THE 3-DAY ACTIVATION

INCENTIVIZE MOBILE APP DOWNLOADS BEFORE AND DURING PROMOTION

PARTNERED WITH POPULAR LOCAL RESTAURANT TO CREATE TASTY HOMEMADE CHICKEN SOUP

SEINFELD’S SOUP NAZI WAS ON SITE FOR PHOTO OPPORTUNITIES AND MEDIA INTERVIEWS


STRATEGIC SOCIAL MEDIA ENGAGEMENT


WORKED WITH LOCAL GOVERNMENT TO SECURE PERMITTING


CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM




TOTAL4,801,200

APP MOVED TO TOP 25 IN CATEGORY ON APPLE APP STORE

How do you let people know

that when they are sick, help

is just a tap away?

Incentivize app downloads

and create familiarity with

the brand by serving

homemade soup from

Seinfeld’s Soup Nazi.

OBJECTIVE PROCESS METRICS

C O R Y M U R P H YD I R E C T O R , N E W B U S I N E S S

9 4 9 . 7 3 5 . 6 3 7 3C O R Y @ R O A M I N G H U N G E R . C O M

roaming hunger sensory marketing

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