roamler 2016
TRANSCRIPT
FACT BASED RETAIL ANALYTICS
A Smollan Associate
I n s i g h t s i n R e t a i l E x e c u t i o n
FACT BASED RETAIL ANALYTICS
A Smollan Associate
* Roamler Regions
* Partner Regions
Roamler & Partner Coverage
FACT BASED RETAIL ANALYTICS
A Smollan Associate
Mobile
Workforce FlexibleAnytime
Anywhere
Consumer
Perspective Technology
RValue
Imagine having hundreds of additional eyes in the field spread all over South Africa, capable
and available of checking & actioning on your in-store business health and execution!
With Roamler a community of well-trained and objective consumers are available for
You and can be mobilised to complete your business critical tasks at a quantifiable cost
reduction on traditional data capture services.
What is Crowd Sourcing?
FACT BASED RETAIL ANALYTICS
A Smollan Associate
Promotion& campaign
Price checks& monitor
Shelf compliance &
performance
On shelf
availability
Consumer insights
Primary Services We Deliver To Our Customers
FACT BASED RETAIL ANALYTICS
A Smollan AssociateWhy Make Execution Transparent?
• Fact based decision making
• Know where improvement potential is
• Underpin discussions with manufacturers & retailers
• Understand complexity
• All with the final objective to increase sales or drive down costs
FACT BASED RETAIL ANALYTICS
A Smollan AssociateThe Advantages of Crowd Sourcing!
Become data driven at pace
FACT based action instead of gut feeling
Enable Quicker Decision Making
Data is immediately accessible via online portal
Cost-efficient
Quantifiable cost reduction on traditional data capture services
Dynamic Action Planning – Maximising Your ROI
Establish you presence & fill your compliance gaps in the market
FACT BASED RETAIL ANALYTICS
A Smollan Associate
Understand The Client’s Need:
- Capture brief
- No. outlets needing coverage
- Insights required
- Timelines
- Pricing Agreed
Client Sign-off:
- Structure the Task
- Create clear Brief
- Load Call file
- Build Question Script
- Agree Insights required
Brief Task Out:
- Mobile Workforce
- Clear Brief
- Reward in R’s & XP
- Manage agreed Timelines
Go-live:
- Collect Insights
- Push messaging to Roamlers
- Monitor progress
- Task management
Results & Data:
- Provide live log-in for Client
- Verify & Quality check Data
- Report Insights and data analysis to Client
- Recommendation for Action Plan
Crowd Sourcing – The 5 Step Approach
FACT BASED RETAIL ANALYTICS
A Smollan AssociateWhy Roamler?
International Footprint & Coverage
National Footprint & Coverage in South Africa
Client’s ability to track progress live on system
Tailor made solutions for client needs
Supported by Smollan experience in FMCG
FACT BASED RETAIL ANALYTICS
A Smollan Associate
Partners.
A Selection Of Our Trusted Customers Which We Serve Proudly
FACT BASED RETAIL ANALYTICS
ROAMLER | The App
FACT BASED RETAIL ANALYTICS
A Smollan Associate
The Account Page
• Allows Roamlers to check their balance
• Track their 7 day ranking as a Roamler
• Access invites to start building your network
• Track your Roamler friends
FACT BASED RETAIL ANALYTICS
A Smollan Associate
The Task Page
• Shows list tasks are available
• Tells Roamlers what kind of task it is;
Commercial or
Training Task
• Gives the value & points (XP) you get per task
FACT BASED RETAIL ANALYTICS
A Smollan Associate
Chosen Task
• Gives instruction & location of the task
• Roamler has option to accept
FACT BASED RETAIL ANALYTICS
A Smollan Associate
The Map
• Helps Roamlers navigate their way to the task
• Reminds them of the task value
FACT BASED RETAIL ANALYTICS
A Smollan Associate
The 7 Day Ranking
• Roamlers are ranked from level 1-10
• The more tasks you take on the higher your ranking
• The ranking page will tell you what rank you are
within the 7 day period.
FACT BASED RETAIL ANALYTICSFACT BASED RETAIL ANALYTICS
THANK YOU!
FACT BASED RETAIL ANALYTICS
A Smollan AssociateContact Us
Lusanda Omelo
+27 60 977 4393
+27 11 640 8000
www.roamler.co.za