roar media google grants lunch & learn
DESCRIPTION
Maximize fund-raising, drive event attendance, attract volunteers, and stimulate community partnerships with free advertising from Google. Thanks to Google Grants, South Florida-based 501 c3 nonprofits can now receive up to $10,000 per month in free search advertising to support their goals. Today you will learn the following four basic steps you need to take advantage of this free program: 1. Enroll in the program 2. Manage your account 3. Achieve your organizational goals 4. Track and measure the results SPEAKER: Alex Wall Alex Wall leads the digital marketing department at Roar Media, and has amassed a respectable following as a thought leader and innovative strategist in the online advertising space. Her passion points are quantitative-based marketing, programmatic media placement, conversion optimization, neuromarketing, and social media. Quadruple certified in Google's Analytics and AdWords platforms, Alex has lectured on digital communications breakthroughs at Rutgers University, Mashable’s Social Media Day, Digital Atlanta and more. SPONSORS Roar Media Roar Media is a Google Partner agency and strategic public relations & digital-communications consultancy. We combine traditional media relations with advanced Internet marketing programs, including social media and search marketing, to help clients worldwide achieve their business goals. More information is available at www.roarmedia.com. Professional Bank Professional Bank is a boutique bank located in the heart of Coral Gables, committed to creating an enriched banking experience that is both personal and efficient. A bank created by professionals for professionals. Visit www.professionalbankfl.com for more information.TRANSCRIPT
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Lunch & Learn
Prepared by:
November 5, 2014
Click to edit Master title styleAgenda: Today’s Objectives
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• What is the Google Grants program, and how can my nonprofit qualify?
• What value does Google Grants bring do my nonprofit, and what resources do I need to dedicate to managing it?
• What happens to the grant funds, and how can I best leverage them for my programs?
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Google Grants for Nonprofits 101
Click to edit Master title styleGoogle Grants: What is it?
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Google Grants is an in-kind online advertising account
for non-profit organizations.
$10,000
Click to edit Master title styleGoogle Grants: How to Qualify?
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• 501(c)(3) status• Tax Status (EIN)• Certification: nondiscrimination• Certification: donation receipt and use• Website
Click to edit Master title styleGoogle Grants: Maintain Eligibility
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• Only link to ONE domain• Manage account monthly• Ads must reflect your mission• No commercial advertising• No requests for property donation or financial products• No AdSense ads or affiliate ads allowed on your website
Click to edit Master title styleGoogle GrantsPro: What is it?
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Google GrantsPro is program that offers an increased spend cap of
$40,000 per month.
EXTRA AN $30,000
Click to edit Master title styleGoogle GrantsPro: How to Qualify?
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• Have conversion tracking installed (at least one conversion)• Hit your monthly budget cap (at least $9,900)• Maintain an account-level CTR of 1%• Submit online application• Be in good standing• Have a dedicated person to manage the account
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Case Studies
Click to edit Master title styleHow can this help your program objectives?
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Click to edit Master title styleGrow visibility through AdWords
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• Search for new keyword and ad group ideas – Find new keywords related to a phrase, website, or category. • Get traffic estimates for a list of keywords - Enter or upload keywords to research historical stats like search volume, or group them into ad groups. • Get search volume for a list of keywords or group them into ad groups - Enter or upload keywords to get click and cost estimates.
Click to edit Master title stylePainless and simple with AdWords Express
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• Quick and easy ad creation• Minimal maintenance• Automatic backend optimization• Comprehensive dashboard with
performance metrics• Additional traffic to your website!
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Technical Logistics and Setting UpYour AdWords Account
Click to edit Master title styleSigning Up
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Click to edit Master title styleSetting Up
Click to edit Master title styleAd Groups and Keywords
Click to edit Master title styleWriting Ads
Click to edit Master title styleFinal Application Steps
Click to edit Master title styleDashboard Overview: Ad Groups
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Settings
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Click to edit Master title styleSettings
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Click to edit Master title styleAds
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Click to edit Master title styleKeywords
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