What will dominate tomorrow’s digital marketing revolution?

I haven’t got a clue.!

What does HTML mean?

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WHAT MY MUM CAN TEACH US ABOUT DIGITAL MARKETING.

DIGITAL’S BUILT AN ENVIABLE BRIDGE BETWEEN BRANDS & SOCIETY.

Digital has brought !the value of creativity !back into the spotlight.!

DIGITAL’S BUILT AN ENVIABLE BRIDGE BETWEEN SOCIETY & BRANDS.

DIGITAL MARKETING IS IN MUCH BETTER SHAPE THAN OTHER FORMS OF MARKETING.

DIGITAL’S BUILT AN ENVIABLE BRIDGE BETWEEN BRANDS & SOCIETY.

BAD NEWS//

MANY CONFUSE QUANTIFIABLE WITH EFFECTIVENESS.

There’s a lot of myth, legend & bullshit spoken about digital. [SOCIAL IS A NEW THING / SOCIAL IS NOT CHEAP]

Back to my Mum:

8 WAYS TO WRITE THE FUTURE

INFLUENCERS.

GAMING.

TECH PLATFORMS.

STORY TELLING.

OLD SPICE.

Five Things It Won’t COVER

Understand    what    lies    beneath.  #!  

EVERY MINUTE: 1,695,480 VIEWING PORN. 22,320 SEARCHING FOR PORN. $184,538.40 SPENT ON PORN.

#2 BE MEANINGFUL,

NOT SOCIAL.

LIONEL RICHIE’S CLAY HEAD FROM HIS 1984 VIDEO, “HELLO”, HAS 10,000 FACEBOOK FANS.

#3 PLAY IN THEIR WORLD

Be culturally provocative. #4 Be culturally provocative.

RELEASE YOUR BRAND VOICE.

#5 RELEASE YOUR BRAND VOICE.

#6 CREATE CULTURE NOT TECHNOLOGY.

1. MENTOS + DIET COKE EXPERIMENTS 2. DOVE – EVOLUTION 3. BLENDTEC – WILL IT BLEND? 4. DIESEL – HEIDIES 15MB OF FAME 5. BURGER KING - SUBSERVIENT CHICKEN 6. OBAMA’S ONLINE CAMPAIGN 7. JOHN WEST – BEAR 8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD 9. BURGER KING - WHOPPER SACRIFICE 10. CADBURY’S - GORILLA

1. MENTOS + DIET COKE EXPERIMENTS 2. DOVE – EVOLUTION 3. BLENDTEC – WILL IT BLEND? 4. DIESEL – HEIDIES 15MB OF FAME 5. BURGER KING - SUBSERVIENT CHICKEN 6. OBAMA’S ONLINE CAMPAIGN 7. JOHN WEST – BEAR 8. TOURISM QUEENSLAND - BEST JOB IN THE WORLD 9. BURGER KING - WHOPPER SACRIFICE 10. CADBURY’S - GORILLA

#8 BE BRILLIANT.

So what is the common link behind all these examples?

WITHOUT INSIGHT WE HAVE NOTHING.

THE PUBLIC ARE NOT TOO STUPID TO KNOW WHAT THEY WANT.

Creative intelligence can build the commercial value of digital, not just executions.

TO CREATE

WHAT’S NEXT IN DIGITAL MARKETING

1 PEOPLE / 2 PURPOSE / 3 PROVOCATION

ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.

ALL PICTURES FROM GETTY IMAGES, FLICKR OR GOOGLE EXCEPT THE BAD ONES OF ME WHICH ARE BY MY SUPPOSEDLY LOVING WIFE.

OR AS MY MUM SAYS …