Robert

Kelleman

Brand Marketing

Strategy & Analysis

Portfolio

I analyze a company’s business performance

to increase sales and improve profitability

Robert Kelleman PortfolioBrand Marketing Strategy &

Analysis

Robert Kelleman PortfolioWays I Can Help Your Team

Brand Marketing Strategy

Marketing & Sales Analysis

Market Segmentation

Product Differentiation

Customer & Product Profitability

Marketing Effectiveness & ROI

New Product Development

Digital Marketing

Robert Kelleman PortfolioBrand Marketing Strategy

Skills & Experience

• Strategic planning

• Brand development and positioning

• Marketing program implementation

• Cross-functional project management

• Revenue and earnings growth

Robert Kelleman PortfolioMarketing & Sales Analysis

Skills & Experience

• Fact-based and actionable insight

• Marketing goals, objectives and targets

• Pareto, quadrant and regression analysis

• KPI metrics, scorecards and dashboards

• Pro-formas, P&L’s, budgets and forecasts

Marketing & Sales Analysis

Are you a thermometer or a thermostat?

Are you just reporting the number or

Are you moving the needle?

vs.

Robert Kelleman PortfolioMarket Segmentation

Skills & Experience

• Targeted marketing strategies

• Market attractiveness and trend evaluations

• Geographic, sales, profit and benefit analysis

• Voice of the customer insight

• New business development

Robert Kelleman PortfolioProduct Differentiation

Skills & Experience

• Competitive advantage strategies

• Value propositions and product positioning

• Market research and competitive profiles

• Product intangibles vs. commoditization

• Market share gain opportunities

Robert Kelleman PortfolioCustomer & Product

Profitability

Skills & Experience

• Full product line and customer reviews

• Sales and profit optimization plans

• Strategic pricing models and price leadership

• Cross-selling, up-selling and conquest sales

• Contract proposals and negotiations

Robert Kelleman PortfolioMarketing Effectiveness & ROI

Skills & Experience

• Marketing performance measures

• Promotional mix analysis

• Loyalty, incentive and rebate programs

• Sales commission and bonus plans

• Program evaluation and review

Robert Kelleman PortfolioNew Product Development

Skills & Experience

• Product life cycle management

• SWOT analysis and competitive market reviews

• Stage-gate process roadmaps

• Go-to-market launches

• Retail merchandising and sales collaterals

Robert Kelleman PortfolioDigital Marketing

Skills & Experience

• B2B & B2C e-commerce

• Analytics, trends, SEM, SEO and CRM

• Web site design and re-design

• Social media, web, email, video and blogs

• Integrated marketing communication strategies

Robert Kelleman PortfolioProfessional Experience

Tree Island Steel Ltd.Walnut, CA

Brand Marketing Strategy2012 -

American Woodmark Corp.

Washington, DCMarketing & Sales

Analysis2007 - 2012

The Pampered Rose LLC

Washington, DCEntrepreneur2005 - 2008

Ford Motor CompanyDearborn, MI

Corporate Finance1993 - 2006

Robert Kelleman PortfolioEducation Achievements

West Virginia University

Morgantown, WVMaster of Marketing

DegreeGraduating 2014

University of MarylandCollege Park, MD

Master of Finance Degree

Graduated 2009

University of MichiganDearborn, MI

Bachelor of Arts Degree

Graduated 1992

Special Projects Volunteer

2009 - 2012

Youth Education Volunteer

2011 -

Social Media Volunteer& Community Advocate

2010-2011

Area Governor, Chapter President &

VP-Marketing2009 -

Robert Kelleman PortfolioCommunity Leadership

Experience

Animal Shelter Volunteer

1992 - 1994

Charitable Contributions

Committee Member & Community Service

Leader 1993 - 2006

Robert Kelleman PortfolioIncreased Sales

& Improved Profitability

Email: rkelleman@yahoo.com

Cell: 714-566-4405

www.linkedin.com/in/

robertkelleman