robert redford cultivating creativity in business

8/9/2019 Robert Redford Cultivating Creativity in Business

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It all started one day when Robert Redford walked through Utahs

Provo Canyon, where he sensed, in the raw natural beauty, the

potential for a creative life unhinged from Hollywood. After buyingas much land as he could to preserve it from development, he

ultimately welcomed fellow artists to the place to experience its power.

There, collectively, they made a commitment to free expression,

creative experimentation and to cultivating and promoting original

thinking independent of common commercial pressures.

They called the place, and their mission, SUNDANCE.

Our Story


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The CreativeEcosystemSundance Cinemas

Sundance Catalog

Sundance Channel

Sundance Resort

Sundance Preserve

Sundance Institute

Sundance Film Festival

The energy born in the beginning has grown Sundance into a diverse

creative community comprised of several organizations, all centeredon the brands mission of developing artists and audiences.


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Sundance

Institute

Sundance Institute is an international nonprofit organizationfocused on the development of artists and the presentationof their original stories for the stage and screen. A year-round

series of Sundance Labs and Workshops offer creative, financialand strategic support to screenwriters, directors, documentaryfilmmakers, editors, composers, producers and theatre artists.The Institute also presents the Sundance Film Festival, aplatform to bring independent film to a global audience.


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TheSundance FilmFestivalSince 1985, Sundance Institute has presented the most importantevent in Independent Film, the Sundance Film Festival. Each

year, 50,000 people from 38 countries come together for ten

days in the small Utah town of Park City to discover, amongst

the 200 films--of 9,000 submitted--the select few stories that will

echo beyond the mountains.(Clockwise from top: Jonathan Dayton and Valerie Faris, Jared Hess, Steven Soderbergh, Joel& Ethan Coen, Quentin Tarantino, Zach Braff, Morgan Spurlock, Wes Anderson)


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The 25thAnniversary

2009 marked the 25th Anniversary of the Sundance Film Festival,a monumental occasion.


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Our AudienceThe 2009 Sundance Film Festival attracted a hotly-hunted, but generallyinaccessible, group of over 40,000 highly influential brand and cultural rulers ofthe creative class and we hold their excited focus for 10 days.

HIGH INCOME 45% of Festival Attendees have an average income of $100,000+

COMMERCIALLY SAVVY $90MM+ spent during the 10 days of the Sundance Film Festival 77% of Festival attendees could identify at least one or more major Festival Sponsor 72% of Festival attendees would be inclined to buy the product of a Sundance sponsor

SKEWS FEMALEFemale 63% Male 37%

OUT OF STATE OR INTERNTATIONAL66% of attendees travel from out-of-state or abroad. A majority of nonresident attendees traveledfrom California and New York with abroad travelers coming from over 90+ countries

DIVERSE IN AGE Under 25 10% 25-35 28% 36-45 22% 45 + 44%

EDUCATED81% of Festival attendees have a college degree or higher


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All Eyes OnThe 2009 FestivalACCREDITED PRESS

Total: 1,040 Domestic Press: 875

International Press: 165

EXPANSIVE COVERAGE

From December 1, 2008 through February 28, 2009, Sundance generated in excess of8,000 articles from 90+ countries ranging from Australia to Iran, Ghana to Slovenia,

Zimbabwe to Botswana. Coverage in all major newspapers including: USA Today, LA Times, New York Times.

Coverage by all major broadcast outlets including: CNN, MSNBC, FOX, ABC, CBS, NBCand MTV and coverage in all major consumer publications including: Time, Vanity Fair,People, W, OK!, InStyle, Newsweek, US Weekly.

TOTAL WORLDWIDE IMPRESSIONS: 400+ MM

TOTAL MEDIA VALUE FOR THE 2009 FESTIVAL: $ 18.4 MM


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The OnlineCommunity2009 FESTIVAL WEBSITE TRAFFIC January 15th to the 25th: 700,000+ unique hits

September 2008 to February 2009: 1.7+ MM hits with 1.2+ MM unique hits

USER PROFILEUsers came from 210+ countries with the majority of site visitors from the United States,Canada, United Kingdom, Germany and France

SUNDANCE PRODUCED CONTENT Festival Website: 108,000 views during the 10-day Festival Sundance Film Festival YouTube Channel: 400,000+ views

FACEBOOK 40,000+ friends

TWITTER 20,000+ followers


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The BrandSponsorshipOpportunityEach year, The Sundance Film Festival welcomes an exclusive, intimatecommunity of brands who share the values of creativity and experimentation.

Benefits of a Sundance Film Festival sponsorship include:

An association with the first, true discovery zone of independent film on a local,national and international scale

Access to the Sundance audience of influential culture drivers

Ability to showcase good corporate citizenship through our well known mission andvalues

Potential to stimulate sales

Opportunity to entertain valuable clients

Relationship-building with the entertainment industry and creative community


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Sponsorship

Overview


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Exclusive Access

Festival Sponsorship offers exclusive, pre-public access to Festival screening

tickets with on-site Festival ticket concierge service


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Co-Branded

AdvertisingAnd PromotionsA Sundance Film Festival ad buy provides sponsors with the opportunity tobe included in national and industry publications, local television ad spots,

and official Festival collateral, resulting in excess of 5MM targeted

impressions.


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The CinematicExperienceThe Official Festival Trailer including sponsor logos will run prior to all 805+ Festival

screenings resulting in 170,000+ impressions


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The SundanceTrademark

Sundance Film Festival Trademark Rights and UsageThe Sundance Film Festival has a 90% awareness in theUnited States. We invite select Official Sponsorsto utilize the official trademark in national advertisingcampaigns and in-store promotions to further promote thepartnership with Sundance.


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CustomizedPrograms

Working with a team of talented staff all Sundance Film Festival Official Sponsors willreceive a fully customized activation program that meets brand objectives


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The Sundance Film Festival completely changed my life. In many waysits the ideal festival because it is so welcoming to artists. It is an eventthat embraces art, and as an artist you want to be there.

Stanley TucciActor and Sundance Institute Lab Advisor


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For more information please contact:[email protected]

Thank You.
mailto:[email protected]:[email protected]

robert redford cultivating creativity in business

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