robert stulle, "stories from the agile agency"

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Page 1: Robert Stulle, "Stories From the Agile Agency"

berlin amsterdam san francisco singapore

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WebVisions Stories from the agile agency N@robertstulle

July 2, 2015

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Who is Edenspiekermann?

stories from the agile agency

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Work with us to create brands, products and servicesthat people love and use.

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at workedenspiekermann_

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at work

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at work

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at workedenspiekermann_

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at workedenspiekermann_

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at workedenspiekermann_

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We don’t do waterfalledenspiekermann_

Tech. ImplementationDesign Content

…and hereProjects break herew

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We work with agile methodsedenspiekermann_

Beta V1.0

Tech

Design

Content

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We create relevanceedenspiekermann_

Design Content TechResearch

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Relevance

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Websites

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Websitesedenspiekermann_

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Appsedenspiekermann_

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Lean Brand Developmentedenspiekermann_

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NIGHT MODE DAY MODE

N A M E N A M E

Search stories GO

Lean Brand Developmentedenspiekermann_

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Brand Stories edenspiekermann_

Big Brand Developmentedenspiekermann_

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Big Brand Developmentedenspiekermann_

edenspiekermann_digitale medien

Für Orthopädie-Techniker

Digitaler FragebogenFragebogen durch den der Techniker den Anwender leitet. Evaluiert automatische Diagnose und Produkt- empfehlung.

Für Anwender

My C-Leg – iPhone Applikation Multifunktionale Anwendung für den Erstnutzer. Hilft den Anwendern mit Videos, Diagnosehilfen, Statistiken und als Fernbedienung.

Für Vertrieb, Fachhändler und Orthopädie-Techniker

Interaktiver Katalog und Produkt-KonfiguratorInteraktiver Produktkatalog zum ansehen und zusammenstellen von Produktkomponenten.

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Supervisory Board Meeting 10.06.2014edenspiekermann_ 31

Digital Editorial

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edenspiekermann_Design Researchedenspiekermann_

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Workshops and trainings

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Design Thinking und co-creation

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Service Designedenspiekermann_

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Service Design

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Why agile?

Stories from the agile agency

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→ Everything changes – very fast → Former rules do not apply → The world is not top down anymore → Everything is connected

Why agile?

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1950

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1979

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2007

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2010

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2015

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The world is not top down anymore

Why agile?

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And this is how it is.This is our new normal.

Why agile?

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We work agile to create relevance in a very fast changing world.

Why agile?

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Working with agile methods

Stories from the agile agency

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AnalysisConcept

Design

Implementation

Live

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The waterfall

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The waterfalledenspiekermann_

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Scrumedenspiekermann_

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Scrumedenspiekermann_

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Scrumedenspiekermann_

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To Do Doing Review DoneTask Task

Task Task

Task

The Scrum Board

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To Do Doing Review DoneTask Task

Task Task

Task

The Scrum Board

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To Do Doing Review DoneTask Task

Task Task

Task

The Scrum Board

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To Do Doing Review DoneTaskTask

Task Task

Task

The Scrum Board

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The roles in Scrum

The Product Owner manages the product

The ScrumMaster manages the process

The Team manages itself

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Scrumedenspiekermann_

Retrospectives!

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Measurable resultsedenspiekermann_

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The agile agency

Stories from the agile agency

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The whole teamedenspiekermann_

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The CEOedenspiekermann_edenspiekermann_

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User needs

This is why…

So that…

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Our Client

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Presentation title here 29.05.2013edenspiekermann_ 81

Our client

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The joint team

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edenspiekermann_ 06.08.2013Wirecard website relaunch 83

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A project

Stories from the agile agency

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with Red Bull

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Think modules, not pages

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Red Bull Amaphiko

currently in public beta

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GreeceIreland Germany USA Germany

at workedenspiekermann_

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^edenspiekermann_

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at work

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on holiday

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at work

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Stories from the agile agency

What I learned

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What I learned

Working agile only works if you enable an agile mindset.

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What I learned

Let go of all notions of control by management. It’s an exercise in trust.

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What I learned

Stop pretending. Get real about what you can do and what you can not do. Be open.

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What I learned

Challenge yourself,challenge your client.

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your comfort

zone

What I learned

where the magic happens

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What I learned

Client relationships are like all relationships. They need work.

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What I learned

There is no such thing as a half-agile or somewhat agile approach.

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What I learned

All right, I'll give it a try. No. Try not. Do... or do not. There is no try.

Luke:Yoda:

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What I learned

Luke:Yoda:

All right, I'll give it a try. No. Try not. Do... or do not. There is no try.

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What we find useful

Stories from the agile agency

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Understand your client and their customers

What we find useful

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Developers

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Other Companies Music lovers

Stories from the agile agency

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Stories from the agile agency

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Start with talking about content, meaning and purpose

What we find useful

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What we find usefuledenspiekermann_

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Products do not fail because they are technically broken…

What we find useful

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Products do not fail because they are technically broken, they fail because nobody needs them.

What we find useful

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Be in service of content, the hero

What we find useful

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# awesome # powerful # over the top # kick-ass

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Create an atmosphere of transparency and trust

What we find useful

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Start with talking about content, meaning and purpose

What we find useful

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clear direction +

trust=

no spec docs

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Create your own reality

What we find useful

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work on kick-ass projects for cool clients with incredible people in a beautiful environment

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trabajar en proyectos brutales para clientes molones con gente increíble en un ambiente de muy buen rollo

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work on boring projects for cool clients with incredible people in a beautiful environment

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work on inspiring projects for cool clients with OK-ish people in a beautiful environment

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What we find useful

“You have to create your life. You have to carve it, like a sculpture.”

William Shatner

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Challenge your client, shape your own projects

What we find useful

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you learn something

you earn something

high potentials

bread & butter

STARS!

bread without butter

What we find useful

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Create something meaningful

What we find useful

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What we find useful

our needs

user needs

clients needs

if it ’s not here, why did you do it?

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Stop the engagement if you think your work is meaningless

What we find useful

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Concentrate on value

What we find useful

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Cut the crap

What we find useful

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Get real

What we find useful

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partnership realistic expectations openness & transparency honesty trust

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Have fun.

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Fun

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Fun

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Thank youedenspiekermann_

If you are in Berlin, come by for a coffee

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berlin amsterdam san francisco singapore

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www.edenspiekermann.comN@robertstulle

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www.edenspiekermann.comN@robertstulle

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