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Page 1: Robertson amta
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Social Media – Where do I start?

Heather Robertson - Digital Communications Consultant

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DOES MY BUSINESS NEED A FACEBOOK PAGE?

Heather RobertsonDigital Communications Consultant

Heather Robertson - Digital Communications Consultant

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Where does social media fit?

Heather Robertson - Digital Communications Consultant

Marketing

Branding | Advertising

Social Media

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How big is big?

Heather Robertson - Digital Communications Consultant

*Socialnomics August 2011

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What is social media?

User- Generated Content

Heather Robertson - Digital Communications Consultant

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Social Media Forms:

Social networking sites Facebook Blogs and Micro-blogging Twitter Content Communities

YouTube/Flickr Collaborative Projects Wikipedia Virtual Social Worlds Second Life

Heather Robertson - Digital Communications Consultant

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Why use social media?

4 reasons

Heather Robertson - Digital Communications Consultant

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When using social media

Heather Robertson - Digital Communications Consultant

You’re getting people to chat about you and your product

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And become brand champions

Heather Robertson - Digital Communications Consultant

As you customer chats about you – they become your brand champion . That kind of marketing or branding you can’t buy.

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You can use social media to say the things that you

have no other place to say them.

- Halifax Boat Show- BlueNose II reconstructionHeather Robertson - Digital Communications Consultant

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Helps in Search

Heather Robertson - Digital Communications Consultant

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Where should I start?

Model your choice of social media to your business

Do an inventory of your resources and acquaint yourself with the various social media sites

Set some objectives – both long term and short term

Heather Robertson - Digital Communications Consultant

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Let’s explore together

The Marine MechanicThe Yacht Broker

The Marina

Heather Robertson - Digital Communications Consultant

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What’s the cost?

Heather Robertson - Digital Communications Consultant

Social Media is NOT free. It costs...Your timeYour energyYour imagination

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What’s the ROI?

Metrics – the greatest asset and the biggest problem

The ROI is connecting with your customers – and staying ahead of your competitors.

Heather Robertson - Digital Communications Consultant

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Social MediaTip and Tricks

Heather Robertson - Digital Communications Consultant

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Be the leader

DON’T .. turn this over to the most junior person on your team – or your kid for that matter – this is serious business

Heather Robertson - Digital Communications Consultant

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Take a course

Take a course on social media – there are lots around so you can understand what you want.

Don’t try to muddle through – it will only annoy and frustrate you

Heather Robertson - Digital Communications Consultant

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Find Your Voice

Try to be chatty – if you can’t be funny

Be honest – the social media BS meter is very acute

Don’t blast about yourself – and just throw up useless words or ads

Talk about your business, your community, things going on in your life

Heather Robertson - Digital Communications Consultant

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Don’t shy away from negativity

Heather Robertson - Digital Communications Consultant

Bad things happen.In most social media sites you can use the delete button. But this is also your opportunity to set the story straight

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Be part of the bigger picture

Join your community – don’t be an island

Heather Robertson - Digital Communications Consultant

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Stick to your goals

Above all be patient.. Of course Tim Hortons has 1.7 million users – they also have a bigger budget than you – and more resources. But you aren’t competing with Tim Hortons.

Heather Robertson - Digital Communications Consultant

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Back to the beginning

Does your business need a Facebook page?

Heather Robertson - Digital Communications Consultant

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Resources

Six Pixels of Separation by Mitch Joel Discover Boating Tools

ww.discoverboating.ca/tools fr.discoverboating.ca/tools/default.aspx

Heather Robertson [email protected] @H_Robertson

Heather Robertson - Digital Communications Consultant